How Mozello vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Mozello and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Mozello vs. 23FormBuilder – The Digital Showdown
Choosing the right landing page builder for your marketing strategy can feel like assembling a dream team of superheroes – each platform has its unique powers to boost your digital presence. In this article, we will pit three strong contenders against each other: Instapage, Mozello, and 23FormBuilder. Each tool showcases distinctive talents and features, designed to enhance user engagement, streamline workflows, and support business growth. By the end of our exploration, you'll have a clearer understanding of which platform might be your ideal partner in achieving conversion-driven success. Ready? Let's jump into the ring and discover who emerges victorious in this friendly competition.
Introducing the Contenders
In the ever-evolving landscape of landing page builders, we have three remarkable competitors stepping into the spotlight. First up is Instapage, known for its unparalleled customization options and focus on conversion optimization. Instapage empowers marketers to reduce costs and grow conversions while delivering relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Next, we have Mozello, a platform that prides itself on being user-friendly. Its blend of simplicity and functionality makes it a great choice for small businesses and individuals. Finally, there's 23FormBuilder, which specializes in form creation and integration, offering powerful tools for data collection alongside landing page capabilities. Each of these platforms has its strengths, and through this friendly rivalry, we'll uncover their unique advantages.
Round One - Features Face-off
Template Selection and User Friendliness
When it comes to landing page builders, the range of templates and ease of use are crucial factors. Instapage offers a vast library of customizable templates, designed for various industries, which allows users to create stunning pages quickly. The intuitive drag-and-drop editor enhances usability, even for those without a technical background. Mozello, on the other hand, provides a smaller yet effective selection of templates, with a focus on clean, modern designs, making it easy for users to set up their landing pages with minimal fuss. 23FormBuilder caters particularly to those looking to integrate forms seamlessly; while its template collection isn't as expansive, it offers a streamlined experience for form-focused landing pages that can still look appealing. Overall, while all three platforms prioritize user experience, Instapage stands out with its extensive offerings and advanced customization features.
Instapage: The Go-To for Tailored Solutions
Instapage truly shines when discussing customization and conversion rate optimization. Its advanced features allow marketers to tailor landing pages that resonate with their audience, optimizing for performance like never before. From A/B testing and heatmap analytics to integrations with various popular marketing tools, Instapage creates a powerhouse of opportunities to boost conversion rates. By leveraging these tools, users can focus on creating landing pages that not only look good but also drive tangible results, giving businesses a competitive edge. By positioning itself as not just a platform but a partner in success, Instapage continues to empower marketers to create impactful and relevant experiences.
Round Two - Speed and Performance
In the digital space, speed can make or break user experience. Think of it like waiting for your morning coffee: if it takes too long, your patience wears thin. The same goes for landing pages – slow load times can deter potential customers and lead to missed opportunities. So how do our contenders measure up in this critical area? Let’s explore their performance.
Instapage Strengths:
- Instapage's pages load quickly, ensuring users don't abandon out of impatience.
- It employs advanced optimization techniques for speedy performance across devices.
- The platform's content delivery network enhances loading times globally.
- Instapage automatically optimizes images and assets for faster rendering.
Mozello Strengths:
- Mozello pages are lightweight, allowing for quicker load times.
- Fewer elements on the template promote faster interactions.
- Built-in SEO features contribute to performance and visibility.
23FormBuilder Strengths:
- 23FormBuilder is optimized for page loading, especially when integrating forms.
- The platform minimizes code bloat for efficient performance.
- Easy-to-use interfaces ensure that adding forms does not slow down the experience.
- Its responsive design ensures pages load efficiently on all devices.
In summary, when it comes to speed and performance, Instapage clearly takes the lead. Although Mozello and 23FormBuilder hold their own with respectable speeds, the comprehensive optimization strategies and fast-loading capabilities of Instapage solidify its top position on this vital metric.
Round Three - User Experience and Learning Curve
Every great tool should be accessible to newcomers, and that’s where familiarity with usability plays a pivotal role. All three platforms aim to make the learning curve as gentle as possible. Instapage welcomes users with simple tutorials and a supportive community, while its drag-and-drop editor makes customization enjoyable. Mozello adopts a straightforward approach, with easy navigation and clear instructions, ensuring users can build their pages without any technical know-how. For those focused on creating forms, 23FormBuilder simplifies the process, guiding users step-by-step through form creation and integration into landing pages. Overall, whether you’re a novice or an experienced marketer, any of these platforms provides a pleasant user experience that supports your journey toward mastering landing page creation.
Round Four - The Support Team
Customer support is often the unsung hero of any digital platform, and each contender has its own approach. Instapage features robust customer support, including live chat and email assistance, ensuring users can find solutions efficiently. They also provide an extensive knowledge base and community forums for peer support. Mozello offers email support and comprehensive documentation that empowers users to resolve issues independently, while also featuring a community-driven forum. 23FormBuilder includes email support, along with a rich resource library, helping users navigate technical challenges with ease. In terms of support, Instapage stands out with its commitment to being readily available for users, equipping them with all the resources needed for success.
Round Five - Pricing Structures and Plans
Navigating the pricing landscape is vital for any business, and each platform presents distinct offerings tailored to various budgets. Instapage operates on a subscription model with clear tiered plans that cater to different needs, maximizing value for organizations that prioritize conversion performance. Mozello positions itself as an affordable option, with competitive pricing structures that appeal to small businesses and individuals looking for essential capabilities. 23FormBuilder also showcases a flexible pricing model, especially favorable for those requiring comprehensive form-building features. Each platform provides its unique strengths at different price points, highlighting that budget considerations are equally important to finding the right fit. Think about your goals and what value each platform provides to make an informed choice.
At the conclusion of our analysis, it's evident that all three platforms bring unique strengths to the table, tailored to different business needs. Instapage excels in providing advanced features and performance, making it the best choice for marketers focused on driving conversions. Mozello and 23FormBuilder offer solid alternatives, primarily for those seeking user-friendly options. Ultimately, your choice should align with your marketing goals and resources. Taking advantage of Instapage's free trial can offer firsthand insights to help make the ideal selection for your landing page needs.
