How Split.io vs. Formidable Forms vs. Instapage stack up against each other

Compare Instapage with Split.io and Formidable Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Split.io and Formidable Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Split.io vs. Formidable Forms – Who Takes the Crown?

Choosing the right landing page builder can feel like selecting the ultimate dream team for a big project. Each tool brings its unique powers to the table, just as superheroes would in an epic showdown. Instapage, Split.io, and Formidable Forms are all competing for the title of the best landing page creator, each boasting special abilities and attributes that aim to elevate your marketing success. This guide will help you understand the strengths and quirks of these platforms, so you can choose the one that aligns best with your marketing goals. From customization features to ease of use, every aspect of their platforms will be dissected. By the end of this article, you’ll have a clear picture of who reigns supreme in the arena of landing page builders. (250 words)

Meet the Digital Gladiators

Our competitors—Instapage, Split.io, and Formidable Forms—are three well-respected tools in the realm of landing page creation. Each platform has carved out its niche and offers unique features that appeal to different types of marketers. Instapage is renowned for its impressive customization capabilities, allowing businesses to create personalized landing pages that speak directly to their target audience. On the other hand, Split.io focuses on experimentation and optimization, giving users insights into their marketing strategies through A/B testing. Finally, Formidable Forms stands out for its robust form-building capabilities, ensuring smooth data collection and lead generation. With such diverse strengths, each contender enters the ring with distinct advantages, making it a fascinating competition to analyze. (250 words)

Round One - Feature Showdown

Examining Template Selection and User-Friendliness

When it comes to features, each platform offers various template options that cater to different marketing needs. Split.io shines with limited yet highly specialized templates aimed at testing specific strategies. However, its offerings may feel restrictive compared to Instapage, which delivers a vast library of professionally designed templates. These templates are fully customizable, enabling marketers to align landing pages with brand identity seamlessly. Formidable Forms holds its own with customizable form templates, allowing for effective lead capture, but it lacks the comprehensive landing page templates that Instapage features. Thus, when considering template variety and ease of use, Instapage emerges as the frontrunner, giving marketers more flexibility and creativity in their designs. (250 words)

Instapage: The Gold Standard for Customization and High Conversion

In the competitive landscape of landing page builders, Instapage sets itself apart with unrivaled customization options and conversion optimization features. With an array of advanced tools at your fingertips, you can fine-tune every element of your landing page to match your campaign goals. Instapage empowers marketers to reduce costs while growing conversions, telling your story through highly relevant landing page experiences that foster trust in your brand. The platform also offers analytics and A/B testing capabilities, ensuring you can gather important insights and maximize return on investment. As you compare these tools, remember that using Instapage means partnering with a robust solution designed for success and growth. With such comprehensive support for optimization, it's a strong contender for the title. (250 words)

Round Two - Load Time and Efficiency

In a world where speed can make or break user experience, the performance of landing pages is critical. A slow-loading page can be likened to waiting at a cafe for your morning fix—frustrating enough to make you walk away. All three platforms promise speedy performance, but how do they truly measure up? Let's dig deeper to see which contender stands tall when it comes to load times and optimizing user engagement. (200 words)

Instapage Strengths:

  1. Lightning-fast load times ensuring optimal user engagement
  2. Built-in AMP support for mobile-friendly performance
  3. High-quality hosting for seamless user experience
  4. Optimization tools that enhance page speed

Split.io Strengths:

  1. Efficient A/B testing features to sharpen performance
  2. Quick implementation of testing strategies
  3. Data-driven approach to improve load times

Formidable Forms Strengths:

  1. Dynamic form-building without compromising speed
  2. User-friendly interface for easy setup
  3. Minimalistic approach to design for better performance
  4. Responsive design that looks good on all devices

From the speed and performance perspective, Instapage emerges as a champion with its rapid load times and user-centric design. Its optimization features take its performance to the next level, reinforcing its reputation as the go-to choice for marketers seeking immediate results and enhanced user experience.

Round Three - Navigating the Usability and Learning Path

When it comes to usability, all three platforms cater to a wide range of users, ensuring that both beginners and seasoned experts can navigate their systems comfortably. Instapage boasts an intuitive drag-and-drop interface that allows users to create stunning landing pages without needing extensive technical knowledge. Split.io's interface may come off as slightly complex for newcomers, but it provides excellent resources and tutorials to guide users through their A/B testing strategies. Meanwhile, Formidable Forms offers straightforward setup processes for forms, appealing to those focused primarily on lead generation. Regardless of your experience level, you'll find a welcoming learning curve with any of these tools, empowering you to create effective landing pages. Whether you're just starting or need to refine your existing strategies, these platforms facilitate a positive user journey. (250 words)

Round Four - Support Systems Unveiled

Customer support can make all the difference when navigating any platform. Picture each support team as dedicated sidekicks ready to assist at a moment's notice. Instapage shines with its comprehensive support options, including live chat, email support, and a well-maintained knowledge base. Split.io provides extensive documentation and community forums, though it may lack the immediacy of live support options. Formidable Forms also delivers solid customer support, focusing on helping you build forms effectively, with email assistance and a rich documentation center. Overall, Instapage stands out not only for its features but for the reliability of its customer support, allowing you to tackle issues swiftly. (250 words)

Round Five - Pricing Insights and Value

Diving into pricing structures is crucial when weighing your options. Instapage offers flexible pricing plans, ensuring you can find a tier that suits your budget while gaining access to powerful tools. Split.io stands out with its unique pay-as-you-go model, appealing to businesses looking to experiment without commitment. In contrast, Formidable Forms opts for a subscription-based model that can become costly for high-volume users but still offers significant value in its form-building features. Ultimately, selecting the best platform will depend on your budget and advertising objectives. (250 words)

As we navigate the strengths and weaknesses of Instapage, Split.io, and Formidable Forms, it's clear that each platform has its unique strengths. Choosing the right one ultimately comes down to your specific needs. If superior customization and high conversion rates are your priorities, try Instapage. Whether it's features, support, or cost, consider what matters most to you in a landing page creator. For those curious about what Instapage can do, don’t hesitate to take advantage of its free trial or demo to see the benefits firsthand. (250 words)

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