How Moosend vs. 1&1 Website Builder vs. Instapage stack up against each other

Compare Instapage with Moosend and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Moosend and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Moosend vs. 1&1 Website Builder – The Ultimate Showdown

Choosing a landing page builder can often feel like assembling your dream team of superheroes, each with unique powers and responsibilities that can help you conquer the digital marketing world. When faced with decisions about your online presence, it’s crucial to find the right mix of features that can help you optimize your landing pages for success. This comparison will be both informative and engaging, shedding light on three contenders—Instapage, Moosend, and 1&1 Website Builder—each vying for the title of the top tool to enhance conversions and marketing efficiency. As we explore their strengths and weaknesses, you’ll discover the perfect fit for your strategy, much like how a superhero team is built to tackle specific challenges in their universe.

Meet the Contenders

Step into the arena and meet our fierce competitors: Instapage, Moosend, and 1&1 Website Builder. Instapage is well-known in the marketing realm for its ability to empower marketers with tools that reduce costs while enhancing brand trust and customer loyalty through conversion-focused landing pages. On the other hand, Moosend emerged primarily as an email marketing solution that has expanded its features to include landing pages; it shines in automation but faces tough competition when it comes to comprehensive features. Meanwhile, 1&1 Website Builder appeals primarily to small businesses and individuals looking for simplicity and speed in creating an online presence. Each of these platforms showcases unique strengths that cater to different user needs, making them worthy contenders in this digital showdown.

Round One - Feature Spotlight

Template Variety and User-Friendliness

When it comes to selecting a landing page builder, features like template variety and the ease of use can seal the deal. Instapage comes equipped with a library of high-quality, customizable templates designed for various industries. Marketers can easily modify these templates to align with their branding, ensuring that each landing page is not just functional but visually appealing. Moosend, however, offers fewer options when compared to Instapage, though its templates are straightforward and easy to set up for those in a hurry. 1&1 Website Builder tends to shine with its intuitive drag-and-drop interface, making it accessible for anyone, regardless of technical skill. However, its template selection may not be as extensive as Instapage’s, which could limit creativity for those looking to build unique pages. Thus, for those who prioritize customization and creativity, Instapage clearly has the edge in this round.

Instapage: Your Partner in Conversion Success

Instapage isn’t just another landing page builder; it’s designed specifically to maximize conversion rates through unparalleled customization options and analytical tools. Users can create sophisticated landing pages by utilizing a variety of A/B testing features that allow marketers to gauge which elements resonate best with their audience. Moreover, Instapage seamlessly integrates with a wide array of marketing tools, providing a comprehensive ecosystem that empowers marketers to track and analyze their landing page performance effectively. By focusing on relevant landing experiences, Instapage enhances brand trust, fosters customer loyalty, and helps deliver a powerful return on investment. With its focus on reducing costs and dramatically improving conversion rates, Instapage is truly an indispensable tool for serious marketers.

Round Two - Speed and Performance

Imagine walking into a coffee shop, only to find a long line ahead. That’s how users feel when they encounter slow-loading websites. A crucial factor in retaining visitors is how swiftly a page renders, which directly impacts the user experience and conversion rates. Let’s take a glimpse at how our contenders handle the necessity of speed in their operations.

Instapage's Speed Advantages

  1. Optimized hosting that ensures faster load times for landing pages
  2. Built-in features that prioritize lightweight design for quick rendering
  3. A/B testing and performance monitoring tools to optimize speed further
  4. Adaptive design responsive across various devices for a seamless experience

Moosend's Speed Benefits

  1. Provides fast integration with other marketing tools to streamline processes
  2. Simplifies loading by offering minimalistic template designs
  3. Provides tools for quick analytics to adjust landing pages rapidly

1&1 Website Builder's Speed Features

  1. Preconfigured hosting that enhances load speeds
  2. Automatic optimizations to keep designs quick and responsive
  3. Drag-and-drop simplicity aids in faster page creation

In conclusion, speed and performance are pivotal in the decision-making process. While all three platforms provide an acceptable level of speed, Instapage excels by offering optimized components specifically aimed at boosting performance—the ideal choice for businesses serious about retaining visitors and maximizing conversions.

Round Three - Usability and Learning Curve

Choosing a landing page builder shouldn't feel daunting. Instapage welcomes users with user-friendly interfaces and clear navigation, expertly guiding newcomers while also providing seasoned marketers with advanced features tailored to their expertise. Moosend, with its straightforward approach, allows beginners to transition smoothly while offering advanced capabilities like automation for more experienced users. However, its learning curve may be slightly steeper when exploring added functionalities. 1&1 Website Builder favors simplicity across the board, creating an inviting atmosphere for users of all skill levels. Despite its focus on ease, users with specific marketing goals may find it lacking in some advanced features available with its competitors. Ultimately, this round showcases tools that cater to a diverse audience, yet Instapage retains a slight advantage thanks to its robust feature set and supportive resources for all user levels.

Round Four - Support Systems

In our digital landscape, responsive customer support is akin to having a loyal sidekick ready to assist at every turn. Each platform showcases a strong support foundation. Instapage excels with a comprehensive support center that includes live chat, email support, and extensive resources like webinars and tutorials to aid users through any difficulties they may encounter. Moosend, while offering email and chat support, doesn't quite match the breadth of resources provided by Instapage but remains reliable for user inquiries. 1&1 Website Builder prides itself on a responsive support system with a combination of chat, phone assistance, and community forums where users can share experiences and solutions. Venturing through these platforms, users can find substantial assistance from each provider, though Instapage's multi-faceted approach to support stands out prominently.

Round Five - Pricing Strategies

In the realm of landing page builders, pricing can make or break the decision. Analyzing the pricing structures reveals that Instapage operates with a premium pricing model reflective of its comprehensive features catering to marketers looking to optimize conversions. While it may seem on the higher end, the ROI generated through effective campaign management often justifies the investment. Moosend offers competitive pricing, particularly appealing for those venturing into email marketing, providing a blend of affordability and accessibility. 1&1 Website Builder follows suit with lower entry costs, making it an attractive option for small businesses needing fast setups. Users must weigh the costs against the features offered, which might lead them toward a final decision based on their individual needs and objectives.

To wrap up, while each of these platforms shines in its unique way, instilling confidence in their users, the right choice will align with your specific requirements. Whether your focus is on features, user support, or pricing strategies, consider your priorities before committing. Instapage particularly stands out as a tailored solution for marketers aiming for optimized efficiency and success in their landing page endeavors. Don't overlook the opportunity to explore Instapage through a free trial or demo—it’s worth a shot in making an informed decision.

FAQs

Try the most advanced landing page platform today