How Site123 vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Site123 and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Site123 vs. Divi Builder – Which Landing Page Builder is Right for You?
Choosing a landing page builder is much like assembling the perfect team of superheroes to tackle your marketing challenges. Each contender has unique strengths and weaknesses, ready to swoop in and save the day for your campaigns. In this exciting matchup, we will pit Instapage against Site123 and Divi Builder, exploring how each platform supports digital marketers in delivering highly effective landing pages. The ultimate goal is to help you find the right tool that empowers you to reduce costs, grow conversions, and provide tailored landing page experiences, ultimately increasing brand trust and customer loyalty. Just as every superhero has their signature power, each of these landing page builders offers unique features that may align with your specific marketing needs. Buckle up as we dive into this friendly rivalry in the digital arena!
Introducing Our Contenders – The Best Landing Page Builders
In one corner, we have Instapage, a robust platform celebrated for its powerful conversion optimization tools and an impressive range of customization options. Instapage has carved a niche for itself by allowing marketers to create bespoke landing page experiences that resonate with their target audience. In the opposing corner, we find Site123, a user-friendly platform tailored for beginners. It's known for its simplicity and intuitive interface, making it easy for anyone to create appealing landing pages without prior experience. Finally, we have Divi Builder, a favorite among WordPress users, offering a visually stunning drag-and-drop interface. Each contender comes with its own unique features, strengths, and weaknesses, making them worthy rivals in this competitive space. As we dissect what each platform has to offer, keep in mind that all three have their distinct advantages, but one may just stand out as the ultimate champion for your specific needs.
Round One – Feature Showdown
Template Variety and User-Friendliness: A Comparison
When it comes to template variety, every option has something to boast about. Site123 offers a range of pre-designed templates that allow users to jump right into the action without a learning curve. Users can customize these templates easily while ensuring they maintain brand consistency. On the other hand, Divi Builder excels in providing a vast library of versatile templates, which can be further fine-tuned using its robust visual editor. This enables users to design uniquely captivating pages, although it may take a bit more time to learn the ropes. Instapage distinguishes itself with highly customizable templates optimized for conversions, allowing marketers to create landing pages tailored specifically to their campaigns' goals. The flexibility in design not only enriches user experiences but also enhances conversion rates. In essence, whether you are a novice or a seasoned expert, understanding what each platform brings to the table is crucial for making an informed choice.
Instapage: Customization and Conversion Optimization at Its Best
Instapage empowers marketers to elevate their campaign performance through unmatched customization and conversion optimization features. With a vast selection of templates and the flexibility to modify each element, users can create landing pages that reflect their unique brand identity and appeal. One standout feature is Instapage’s powerful A/B testing functionality, allowing marketers to experiment with various designs and content to uncover the most effective elements for driving conversions. The platform also integrates seamlessly with numerous marketing tools, such as email marketing and CRM platforms, ensuring a cohesive workflow. Additionally, Instapage’s ability to deliver personalized landing page experiences strengthens customer loyalty and brand trust, making it a strategic partner for marketers who aim to achieve higher conversion rates and ROI. From intuitive analytics to enhanced collaboration tools, Instapage is designed for marketers who prioritize results.
Round Two – Speed and Performance: An Essential Factor
As we engage our readers with this playful narrative, it becomes clear that website speed can be likened to the anticipation one feels while waiting in line for their favorite coffee. Just like a long wait can dampen your spirits, slow-loading landing pages can deter potential customers from engaging with your business. We know how crucial it is to maintain high performance in an online landscape, where users expect instant gratification. In this round, we will take a closer look at how each platform performs regarding speed and overall performance, enabling you to make an informed decision based on your needs.
Instapage's Speed and Performance Benefits
- Optimized for high-speed loading, ensuring users have a seamless experience.
- Offers various integrations with reliable hosting services to enhance page load time.
- Utilizes best practices in coding to minimize load times, improving overall user engagement.
- Includes a built-in conversion optimization tool that measures page performance efficiently.
Site123's Speed and Performance Strengths
- Offers quick setup and easy access to a variety of templates, resulting in faster page creation.
- Provides hosting services tailored for efficient page loading.
- Optimized design templates afford swift navigation, keeping users engaged.
Divi Builder's Speed and Performance Features
- Offers advanced caching tools that improve page loading speeds.
- Users can optimize graphics and media for faster performance on their pages.
- Regular updates and improvements contribute to enhanced speed efficiency.
- Provides options for CDN integration, ensuring speedy global access to landing pages.
In conclusion, speed and performance remain paramount for these landing page builders. While each has its advantages, Instapage consistently outshines competitors with its superior load times and performance optimization features designed to increase user satisfaction and conversion rates.
Round Three – User Experience and Learning Curve
With a friendly tone, let's address the importance of usability and how each platform welcomes both beginners and seasoned pros. Site123 shines as a go-to option for newcomers with its intuitive interface and straightforward setup, allowing users to create stunning landing pages with minimal hassle. Divi Builder, while more feature-rich, has a steeper learning curve but rewards users with unmatched customization once their skills develop. On the other hand, Instapage offers a perfect blend of usability and advanced functionalities, making it accessible for beginners, yet rich enough for experienced marketers who want to dive into the intricacies of A/B testing and conversion tracking. Regardless of where users begin their journey, all three platforms have educational resources and support systems designed to elevate them to expert-level standards. The challenge is choosing which platform aligns best with your skills and marketing objectives.
Round Four – Customer Support: Your Trusty Sidekicks
Imagine customer support as loyal sidekicks, always ready to assist when challenges arise. Each of our three contenders offers distinct support experiences. Instapage stands out with its responsive support team available through live chat and email, complemented by a robust knowledge base filled with articles and video tutorials. Site123 provides solid customer support, with options for live chat and email; however, their response times may vary depending on demand. Divi Builder also boasts an impressive community forum alongside traditional support channels, allowing users to share their experiences and solutions. Each platform has its strengths regarding support; the key is to find the one that feels right for you during your journey.
Round Five – Pricing Plans: What Fits Your Budget?
Pricing structures often play a decisive role in choosing the right landing page builder. Site123 operates on a tiered pricing model, offering a free plan for basic needs, while premium options provide additional features and templates. Divi Builder adopts a one-time payment model for lifetime access, delivering long-term value for those ready to commit. In contrast, Instapage provides a subscription-based plan rich in advanced features, making it an investment for marketers who prioritize results. When weighing your options, it’s essential to consider how each pricing model aligns with your marketing objectives and whether the investment matches the value they provide.
As we wrap up this friendly comparison, it’s clear that instapage, Site123, and Divi Builder each have strengths catering to diverse user needs. Reach out to assess your requirements—whether it's user experience, feature sets, or budget suitability—and you’ll be better positioned to make an informed decision. Remember, making the most of your investment depends on what you value most in a landing page builder. We encourage you to take Instapage for a spin through a free trial or demo, enabling you to witness the potential transformation it offers for your digital marketing campaigns.
