How Leadpages vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with Leadpages and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Leadpages and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Leadpages vs. Divi Builder – Which One Should You Choose for Your Marketing?

Imagine you're assembling a superhero team for your marketing strategy, one that can tackle conversion challenges and fight off potential customer disengagement. Welcome to the world of landing page builders, where Instapage, Leadpages, and Divi Builder take center stage. Each platform shines in its own right, boasting unique superpowers to help you capture leads and drive sales. In this comprehensive showdown, we'll explore how these fierce competitors stack up against one another, equipping you with valuable insights to make an informed decision. Think of this as your ultimate guide to finding the right landing page builder for your specific needs, illuminating the benefits that each contender brings to the table. By the end, you’ll feel empowered to select a tool that not only meets your requirements but also enhances your overall marketing strategy, minimizing costs while maximizing conversions. And let’s not forget, Instapage uniquely empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences, ultimately boosting brand trust and customer loyalty.

Introducing the Challengers

In the left corner, we have Instapage, renowned for its focus on high-converting landing pages and customizable templates tailored for marketers. It’s like the reliable sidekick that equips you with everything you need to create and test those impactful pages seamlessly. In the right corner, we welcome Leadpages, a platform that promises ease of use and quick setup, making it perfect for entrepreneurs and small businesses looking to generate leads without a steep learning curve. Finally, we have Divi Builder, popular for its powerful visual editor and versatility, appealing to both novices and seasoned web developers who wish to create stunning and unique landing pages. As we dive deeper, each platform's strengths and weaknesses will be laid bare, metaphorically matching them in a duel to demonstrate who excels in various aspects of design, functionality, and user experience. This friendly rivalry is sure to spark an engaging comparison, shedding light on which tools will best assist you in your marketing endeavors.

Round One - Feature Showdown

Template Options and User Experience: The Battle Begins

When assessing landing page builders, the first area worth investigating is the variety of templates and overall ease of use offered. Leadpages comes to the forefront with its extensive collection of pre-designed templates that cater to various industries and goals, making it remarkably user-friendly for those who wish to get started quickly. By combining simple drag-and-drop functionality with a diverse library, Leadpages ensures that even beginners can create effective landing pages without getting bogged down by technical aspects. Instapage, however, takes ease of use a step further with its advanced customization options, allowing marketers to tweak templates until every detail aligns with their vision—and their brand’s identity. The options here seem nearly limitless, making it a favorite among those who prioritize design flexibility. On the other hand, Divi Builder captures the spirit of creative freedom with its visual editor, but it often poses a steeper learning curve for those unfamiliar with sophisticated web-building techniques. Yet for those who invest the time to learn, the end results can be truly remarkable. With various levels of experience in mind, potential users must weigh what they value more: the convenience of ready-made templates or the benefits of total design control.

Instapage: Your Partner in Targeted Customization and Conversion Enhancements

Instapage distinguishes itself not just through template selection but through its powerful suite of conversion optimization tools. The platform incorporates features such as A/B testing, heatmaps, and powerful integration capabilities, providing marketers with insights that are crucial for refining and optimizing campaigns. Furthermore, Instapage supports personalized landing experiences that can be tailored based on audience segmentation, making each visitor feel special and enhancing their journey on your site. The accessibility of these tools within the platform makes it a partner in your marketing efforts rather than just a tool. While other competitors offer certain features, they often lack the integrated approach that allows for strategic testing and retargeting. In a world where personalized user experience is vital, Instapage is dubbed the ultimate tool for marketers intent on lowering costs and increasing conversion rates while fostering brand trust and loyalty.

Round Two - Speed and Reliability

As we continue our showdown, let’s introduce the second round: Speed and reliability—crucial elements when it comes to keeping potential customers engaged. Picture this: You walk into your favorite coffee shop, and there’s a line stretching out the door. Just as annoyance levels rise, it hits you; your visit might not be worth the wait. That's exactly how visitors feel about slow-loading landing pages. A seamless, responsive experience can spell the difference between bounce rates and conversions, making speed an essential criterion in this digital marketplace. The speed with which your landing page loads can directly influence a visitor’s decision to stay or leave, and this round will help clarify how each of our contenders stacks up in terms of performance, reliability, and user experience.

Instapage Speed Benefits:

  1. Optimized for fast loading times and performance-driven architecture
  2. Lightning-fast integrations with third-party applications
  3. Enhanced mobile responsiveness that guarantees quick access
  4. Robust infrastructure supporting a high number of concurrent visitors without lag

Leadpages Speed Benefits:

  1. Quick page load times that keep bounce rates low
  2. Efficient design that minimizes clutter and improves navigation
  3. Mobile-ready templates that load seamlessly across devices

Divi Builder Speed Benefits:

  1. Powerful caching capabilities that enhance load times
  2. Flexible options allowing users to host pages on different servers for optimized performance
  3. Customizable features that help build lean and fast-loading pages
  4. Regular updates ensuring lag-free performance and improved speed

In evaluating speed and performance, Instapage consistently comes out on top thanks to its purpose-driven optimization and robust features. Although each platform has its merits, the benefits offered by Instapage make it the clear choice for marketers who value efficient user experiences and high conversion rates.

Round Three - Navigating Usability and Learning Curves

Let’s shift gears to our third round: discussing usability and the learning curves associated with each platform in a friendly, supportive manner. Just like someone who’s new to the gym can feel overwhelmed by equipment, anyone entering the world of landing page builders can face a bit of a challenge. Fear not! All three platforms provide guided experiences tailored to empower both newcomers and pros alike. Leadpages shines here, offering a remarkably straightforward interface that allows users to create beautiful landing pages with minimal effort. This simplicity is perfect for users who wish to start generating leads immediately. Meanwhile, Instapage, though slightly more complex due to its advanced customization features, offers numerous resources, tutorials, and support, turning initial apprehension into expertise over time. In contrast, Divi Builder, with its impressive visual interface, requires a dash of patience as users learn the ropes. However, for those willing to invest the time, the rewards are abundant. Instapage stands out for its mix of functionality and accessibility, making it a valuable asset regardless of your experience level.

Round Four - Customer Support Services

Now, we reach the friendly support squad round—figuratively recognizing the customer support structure of each platform. Think of each support team as your loyal allies, always available to swoop in when you have questions. Instapage’s customer support shines with a plethora of options, including live chat, email support, and an extensive library of guides and video tutorials. This means assistance is readily available right when you need it. Leadpages also provides excellent customer service, with an intuitive knowledge base featuring detailed articles and responsive support options. Whereas Divi Builder, relying on an engaged community and instructional content, provides support through forums and helpful articles. Each platform offers distinct support channels, but Instapage’s comprehensive approach ensures you never feel stranded on your journey.

Round Five - Pricing Considerations

Finally, we arrive at the price point—let’s explore how the pricing structures of all three platforms align with your specific needs. Leadpages tends to be more cost-effective, especially for beginners or smaller businesses looking to maximize their budget. Instapage, while it offers premium features and greater customization power, reflects this in its price, aiming at users who may be prepared to pay for quality and conversion tools. On the other hand, Divi Builder operates under a one-time payment model, which may appeal to those who prefer an upfront investment over monthly fees. Each pricing approach has its merits, and understanding the value you truly require is crucial. Ultimately, while this pricing round showcases varying strengths, Instapage offers unmatched value for marketers focusing on conversion rate maximization.

In summary, while all three platforms bring unique strengths, making the right choice boils down to your specific requirements and goals. Whether you prioritize ease of use, customization, or support, it’s vital to evaluate what features align best with your marketing strategy. As you consider these tools, remember that Instapage allows you to reduce costs, enhance conversions, and deliver tailored landing page experiences, fostering brand trust and increasing customer loyalty. Why not take Instapage for a spin? They offer free trials and demos that can help you understand how this powerful tool fits into your marketing arsenal. The journey to successful landing pages starts here!

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