How Simvoly vs. Formstack vs. Instapage stack up against each other

Compare Instapage with Simvoly and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Simvoly and Formstack.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage, Simvoly, and Formstack – Which Landing Page Builder is Right for You?

Choosing the right landing page builder is akin to assembling the perfect ensemble for a grand performance. Each platform brings its unique strengths to the stage, and selecting the right one can shape your brand’s online journey. In the world of digital marketing, having the best tools can be the difference between a standing ovation and an empty auditorium. By comparing Instapage, Simvoly, and Formstack, we aim to lighten your decision-making process with a comprehensive review that is as informative as it is engaging. Let’s delve into the distinct features that each of these platforms brings to your marketing strategy. After all, every marketer deserves a sidekick that not only minimizes costs but also ensures increased conversions, builds trust in your brand, and fosters customer loyalty. Now, let's throw down the gauntlet and witness these contenders square off in our deep dive into their capabilities.

Introducing the Rivals in the Arena

The stage is set with three formidable contenders: Instapage, Simvoly, and Formstack, each vying for attention in the dynamic digital marketplace. Instapage is lauded for its user-friendly interface and powerful features that empower marketers to create optimized landing pages with ease. Simvoly, on the other hand, takes a more holistic approach by offering website building alongside landing pages, making it a versatile choice for many. Meanwhile, Formstack shines in its integration capabilities and specialized features catering to data collection and form management. While each of these platforms has carved out its niche in the landing page universe, they all share the common aim of enhancing conversion rates and customer engagement. Whether you need dedicated landing pages or a multi-functional tool for your entire website, this trio has got you covered. Let's explore how their features and performance stack up against each other in the following rounds.

Round One - Features Showdown

Template Selection and User Experience

When it comes to features, the breadth of template variety and the overall ease of use are crucial aspects that marketers prioritize. Instapage stands out with its extensive library of customizable templates that cater to various industries and objectives. The drag-and-drop functionality makes it straightforward for users of all backgrounds to create stunning pages without prior coding knowledge. Conversely, Simvoly offers a more integrated solution with its all-in-one platform, allowing users to create landing pages alongside fully-functioning websites, which can save time for those looking to manage everything in one place. However, some users may find its learning curve slightly steeper due to the added functionalities offered. Formstack focuses primarily on form creation but provides templates for landing pages that are geared towards data collection needs. This specialization can be advantageous for businesses looking to generate leads through forms but may come at the cost of broader design options.

Instapage: Your Partner in Customization and Optimization

Instapage reaffirms its reputation by emphasizing unmatched customization capabilities, allowing marketers to tailor their landing pages to fit specific needs flawlessly. Featuring advanced A/B testing, heat mapping, and conversion analytics, it positions itself not only as a tool but as a key partner in a marketer's success. Marketers can easily test different versions of a landing page to see which elements perform better, thus refining their strategies to enhance conversion rates. Instapage is designed to grow conversions while ensuring that brand messaging remains consistent across landing pages, reinforcing trust and customer loyalty. This robust combination of features makes Instapage a top choice for those looking to achieve significant returns on their marketing investments.

Round Two - Speed Matters

As our digital experiences become increasingly quick-paced, the speed at which a landing page loads can significantly influence user experience and conversion rates. Imagine standing in a coffee shop line waiting for your favorite brew; a slow-moving line can lead to frustration and perhaps a choice to leave empty-handed. Similarly, a lagging landing page can cause potential leads to abandon their journey before it begins. The performance metrics are essential for all platforms but can vary greatly depending on underlying infrastructure and design practices.

The Advantages of Instapage in Speed and Performance:

  1. Highly optimized servers that ensure quick loading times.
  2. Lightweight templates designed to reduce page weight and enhance speed.
  3. Advanced caching techniques that enhance the user experience.
  4. Real-time performance monitoring tools to help you keep an eye on speed metrics.

The Benefits of Simvoly in Speed and Performance:

  1. Integrated hosting solutions that promise quick response times.
  2. Responsive design principles ensuring seamless performance on devices.
  3. Optimized code architecture that helps with loading speed.

Strengths of Formstack in Speed and Performance:

  1. Dedicated features for fast form submissions, reducing load time.
  2. Support for integrations that can enhance backend speed.
  3. Regular performance updates to their platform to ensure speed efficiency.

In this round, while all three landing page builders boast speed-focused features, Instapage takes the lead with its dedicated optimizations and performance tracking tools, solidifying its position as a preferred option for marketers dedicated to enhancing user experience and improving conversion rates.

Round Three - Usability and Learning Journey

The pathway to mastery in any digital tool can feel daunting, especially for newcomers. Therefore, the usability and learning curve of each platform play a crucial role in their selection. Instapage welcomes users with an intuitive interface that minimizes the initial shock that can come with new software. Tutorials and in-app guidance are readily available, ensuring that even the most novice users can make the most of the features. Simvoly opts for a slightly more comprehensive onboarding experience, showcasing its breadth of functionalities that may take more time to master but can reward dedicated users with greater flexibility. Formstack focuses its efforts on users who have a keen interest in data collection. While its learning curve is relatively manageable for users familiar with such tools, it can pose challenges for those new to the world of online form creation. Ultimately, all three platforms provide the necessary resources for users to grow into seasoned experts.

Round Four - Customer Support Champs

In the realm of digital marketing tools, customer support is akin to having a reliable partner by your side, ready to step in when challenges arise. Instapage shines with its dedicated support options, offering live chat, email, and a comprehensive knowledge base. Their community is vibrant, providing additional resources and insights shared by experienced users. Simvoly follows closely, providing a chat feature alongside email support, and benefits from an active user community that shares best practices and tips. Formstack truly excels in its robust email support, offering extensive documentation and a wealth of resources for troubleshooting and guidance. Regardless of the platform, users can feel assured that help is never far away, and they can confidently utilize any of these tools knowing that support is readily available.

Round Five - Pricing Insights

Understanding pricing structures can feel overwhelming, especially when trying to find the best value for your marketing strategy. Instapage offers flexible pricing plans that cater to individual marketers and larger enterprises alike, enabling you to choose a plan that aligns with your specific needs. Simvoly boasts an attractive pricing model that combines website-building features with landing page creation, which can be beneficial for users looking for an all-in-one solution. Formstack, with its focus on data collection, has pricing tiers that reflect the depth of features available for users serious about managing forms and data. Each of these platforms provides unique value propositions based on their pricing structures, allowing marketers to assess what will work best for their budget and goals.

In our overall assessment of these three platforms, it’s essential to recognize that while they all possess unique strengths, the choice ultimately hinges on your specific needs and goals. Features, support, and pricing models offer various pathways to success, highlighting the importance of a thoughtful decision-making process. If you're seeking a robust solution dedicated to exceptional landing page performance, consider taking Instapage for a spin through a free trial or demo, and witness firsthand how it empowers you to reduce costs, grow conversions, and deliver relevant landing page experiences that bolster brand trust and customer loyalty.

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