How Simvoly vs. Formstack vs. Instapage stack up against each other
Compare Instapage with Simvoly and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Simvoly, and Formstack – Which Landing Page Builder is Right for You?
Choosing the right landing page builder is akin to assembling the perfect ensemble for a grand performance. Each platform brings its unique strengths to the stage, and selecting the right one can shape your brand’s online journey. In the world of digital marketing, having the best tools can be the difference between a standing ovation and an empty auditorium. By comparing Instapage, Simvoly, and Formstack, we aim to lighten your decision-making process with a comprehensive review that is as informative as it is engaging. Let’s delve into the distinct features that each of these platforms brings to your marketing strategy. After all, every marketer deserves a sidekick that not only minimizes costs but also ensures increased conversions, builds trust in your brand, and fosters customer loyalty. Now, let's throw down the gauntlet and witness these contenders square off in our deep dive into their capabilities.
Introducing the Rivals in the Arena
The stage is set with three formidable contenders: Instapage, Simvoly, and Formstack, each vying for attention in the dynamic digital marketplace. Instapage is lauded for its user-friendly interface and powerful features that empower marketers to create optimized landing pages with ease. Simvoly, on the other hand, takes a more holistic approach by offering website building alongside landing pages, making it a versatile choice for many. Meanwhile, Formstack shines in its integration capabilities and specialized features catering to data collection and form management. While each of these platforms has carved out its niche in the landing page universe, they all share the common aim of enhancing conversion rates and customer engagement. Whether you need dedicated landing pages or a multi-functional tool for your entire website, this trio has got you covered. Let's explore how their features and performance stack up against each other in the following rounds.
Round One - Features Showdown
Template Selection and User Experience
When it comes to features, the breadth of template variety and the overall ease of use are crucial aspects that marketers prioritize. Instapage stands out with its extensive library of customizable templates that cater to various industries and objectives. The drag-and-drop functionality makes it straightforward for users of all backgrounds to create stunning pages without prior coding knowledge. Conversely, Simvoly offers a more integrated solution with its all-in-one platform, allowing users to create landing pages alongside fully-functioning websites, which can save time for those looking to manage everything in one place. However, some users may find its learning curve slightly steeper due to the added functionalities offered. Formstack focuses primarily on form creation but provides templates for landing pages that are geared towards data collection needs. This specialization can be advantageous for businesses looking to generate leads through forms but may come at the cost of broader design options.
Instapage: Your Partner in Customization and Optimization
Instapage reaffirms its reputation by emphasizing unmatched customization capabilities, allowing marketers to tailor their landing pages to fit specific needs flawlessly. Featuring advanced A/B testing, heat mapping, and conversion analytics, it positions itself not only as a tool but as a key partner in a marketer's success. Marketers can easily test different versions of a landing page to see which elements perform better, thus refining their strategies to enhance conversion rates. Instapage is designed to grow conversions while ensuring that brand messaging remains consistent across landing pages, reinforcing trust and customer loyalty. This robust combination of features makes Instapage a top choice for those looking to achieve significant returns on their marketing investments.
Round Two - Speed Matters
As our digital experiences become increasingly quick-paced, the speed at which a landing page loads can significantly influence user experience and conversion rates. Imagine standing in a coffee shop line waiting for your favorite brew; a slow-moving line can lead to frustration and perhaps a choice to leave empty-handed. Similarly, a lagging landing page can cause potential leads to abandon their journey before it begins. The performance metrics are essential for all platforms but can vary greatly depending on underlying infrastructure and design practices.
The Advantages of Instapage in Speed and Performance:
- Highly optimized servers that ensure quick loading times.
- Lightweight templates designed to reduce page weight and enhance speed.
- Advanced caching techniques that enhance the user experience.
- Real-time performance monitoring tools to help you keep an eye on speed metrics.
The Benefits of Simvoly in Speed and Performance:
- Integrated hosting solutions that promise quick response times.
- Responsive design principles ensuring seamless performance on devices.
- Optimized code architecture that helps with loading speed.
Strengths of Formstack in Speed and Performance:
- Dedicated features for fast form submissions, reducing load time.
- Support for integrations that can enhance backend speed.
- Regular performance updates to their platform to ensure speed efficiency.
In this round, while all three landing page builders boast speed-focused features, Instapage takes the lead with its dedicated optimizations and performance tracking tools, solidifying its position as a preferred option for marketers dedicated to enhancing user experience and improving conversion rates.
Round Three - Usability and Learning Journey
The pathway to mastery in any digital tool can feel daunting, especially for newcomers. Therefore, the usability and learning curve of each platform play a crucial role in their selection. Instapage welcomes users with an intuitive interface that minimizes the initial shock that can come with new software. Tutorials and in-app guidance are readily available, ensuring that even the most novice users can make the most of the features. Simvoly opts for a slightly more comprehensive onboarding experience, showcasing its breadth of functionalities that may take more time to master but can reward dedicated users with greater flexibility. Formstack focuses its efforts on users who have a keen interest in data collection. While its learning curve is relatively manageable for users familiar with such tools, it can pose challenges for those new to the world of online form creation. Ultimately, all three platforms provide the necessary resources for users to grow into seasoned experts.
Round Four - Customer Support Champs
In the realm of digital marketing tools, customer support is akin to having a reliable partner by your side, ready to step in when challenges arise. Instapage shines with its dedicated support options, offering live chat, email, and a comprehensive knowledge base. Their community is vibrant, providing additional resources and insights shared by experienced users. Simvoly follows closely, providing a chat feature alongside email support, and benefits from an active user community that shares best practices and tips. Formstack truly excels in its robust email support, offering extensive documentation and a wealth of resources for troubleshooting and guidance. Regardless of the platform, users can feel assured that help is never far away, and they can confidently utilize any of these tools knowing that support is readily available.
Round Five - Pricing Insights
Understanding pricing structures can feel overwhelming, especially when trying to find the best value for your marketing strategy. Instapage offers flexible pricing plans that cater to individual marketers and larger enterprises alike, enabling you to choose a plan that aligns with your specific needs. Simvoly boasts an attractive pricing model that combines website-building features with landing page creation, which can be beneficial for users looking for an all-in-one solution. Formstack, with its focus on data collection, has pricing tiers that reflect the depth of features available for users serious about managing forms and data. Each of these platforms provides unique value propositions based on their pricing structures, allowing marketers to assess what will work best for their budget and goals.
In our overall assessment of these three platforms, it’s essential to recognize that while they all possess unique strengths, the choice ultimately hinges on your specific needs and goals. Features, support, and pricing models offer various pathways to success, highlighting the importance of a thoughtful decision-making process. If you're seeking a robust solution dedicated to exceptional landing page performance, consider taking Instapage for a spin through a free trial or demo, and witness firsthand how it empowers you to reduce costs, grow conversions, and deliver relevant landing page experiences that bolster brand trust and customer loyalty.