How Landen vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with Landen and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Landen and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Landen vs. Divi Builder – Which One is the Best for You?

Choosing the right landing page builder can feel like a playful game of picking your favorite superheroes for an epic mission! Just as each hero has unique powers, each landing page tool comes with its strengths, ready to tackle marketing challenges. This article takes a whimsical yet insightful dive into the world of landing page builders by pitting three formidable contenders against each other: Instapage, Landen, and Divi Builder. While their features may vary, all three promise to help marketers design stunning landing pages, with Instapage standing out in powering cost reduction, boosting conversions, and providing tailored landing page experiences which enhance brand trust and customer loyalty. Here, you’ll discover how each platform profiles against others and which one may be your ultimate sidekick!

Meet the Challengers: Who Are Our Contestants?

Let's introduce our three heroes of the landing page world. Instapage is renowned for its extensive set of tools aimed at conversion optimization and beautiful customization. Known for providing solutions that increase trust and loyalty through effective design, it empowers marketers to engage their audience meaningfully. On the other hand, Landen shines with its user-friendly interface and efficient page creation process, targeting those who value simplicity and convenience. Lastly, Divi Builder comes equipped with an impressive range of features focusing on aesthetics and design flexibility, allowing users to build sophisticated landing pages with ease. Each platform comes with its unique flair that makes them well-equipped to help businesses succeed, making them worthy adversaries in this friendly competition.

Round One - Feature Showdown: Who Has the Upper Hand?

Template Variety & User Experience Comparison

In our first round, we critically assess the type and range of templates that each platform offers alongside their overall usability. Instapage boasts a library of over 200 customizable templates designed to spark your creativity while ensuring quick and effective setup. This abundance caters to various industries and marketing goals, making it easy for users to find the perfect fit for their campaign. Landen, meanwhile, offers a more streamlined selection of templates, focusing on ease of use. Users can whip up a landing page in moments, which is excellent for those on tight schedules. Divi Builder, while not as extensive in ready-made templates, shines by providing a robust customization experience, allowing users to create unique designs that meet their branding requirements seamlessly. The combination of these qualities makes each platform uniquely suited for different user needs.

Instapage: A Leader in Customization & Conversion Tactics

Instapage shines bright when it comes to customization capabilities and conversion optimization features. Its powerful visual builder lets users personalize every aspect of their landing page with easily adjustable components, ensuring a tailored user experience. Add to that its unrivaled A/B testing tools, and marketers have an edge to refine their strategies and maximize conversion rates. Instapage delivers insights and analytics to track performance, proving to be invaluable for businesses looking to grow their online presence. The platform not only functions as a page builder; it serves as an ally in achieving marketing objectives by enhancing user engagement, building brand trust, and promoting long-lasting customer loyalty as they connect genuinely with their audience.

Round Two - Speed and Performance: Loading Time Matters!

As we venture into round two, it’s essential to highlight the significance of speed in the user experience. Delays in loading times can often lead to user frustration, akin to waiting for your go-to coffee on a busy morning. Instapage takes the lead in this department, ensuring lightning-fast loading times suited for any kind of traffic, with optimized pages that keep bounce rates low. Meanwhile, Landen also performs admirably, allowing for efficient running, yet at times may experience slight increases in load after heavy customization. Divi Builder, though solid, sometimes feels the weight of richer designs which can result in slower loading compared to the other two. Therefore, in this critical arena, Instapage comes out on top for ensuring users enjoy smooth sailing while engaging with landing pages.

Instapage's Advantages:

  1. Lightning-fast loading speeds that enhance user experience
  2. Optimized performance tailored for high-traffic landing pages
  3. Automatic mobile optimization for on-the-go users
  4. Robust caching mechanisms to support heavy traffic

Landen's Advantages:

  1. Quick loading times for rapid page production
  2. Straightforward design elements minimize load disparities
  3. Effective for simple, straight-to-the-point marketing

Divi Builder's Advantages:

  1. Flexible designs that cater to various visual aesthetics
  2. Comprehensive customization options for high-quality visuals
  3. Solid performance for simple pages but may lag for complex designs
  4. Incorporates efficient caching for better speed management

Ultimately, when considering speed and performance, Instapage excels and demonstrates its strength as a landing page building champion. Users always look for a quick and seamless experience, and Instapage's capabilities deliver that promise more consistently than its rivals.

Round Three - User-Friendliness: Learning Curves Made Easy

In this round, user-friendliness becomes the focal point as we explore how each platform accommodates novices and experts equally. Instapage offers an intuitive interface that welcomes users right from the get-go. The drag-and-drop functionality allows non-tech-savvy marketers to create appealing pages easily, while advanced users will appreciate the depth of features available. Landen takes the concept of user-friendliness up a notch, boasting an ultra-simple design process that has users creating landing pages in a matter of clicks. Its no-frills approach serves those who need quick results without extensive customization. Lastly, Divi Builder provides an assorted range of visual aids, tutorials, and resources, combining ease of use for beginners along with substantial depth for experienced designers. With user-friendly navigation available across all platforms, newcomers can feel confident about their choices as they embark on building their landing pages.

Round Four - Customer Support: Your Trusty Sidekick

Let’s shine a light on the customer support teams behind these platforms, canvassing how each offers assistance akin to loyal sidekicks in a spirited tale. Instapage offers 24/7 customer support through various channels, including chat and email, crucial for marketers needing prompt help. Moreover, its comprehensive knowledge base and community forum empower users to seek solutions independently. Landen also holds its ground with swift email support, offering great responsiveness for questions that arise along the way. However, community resources may not be as extensive. Meanwhile, Divi Builder stands out with a large community for peer-to-peer support, in addition to a reliable help desk for troubleshooting queries. All three contenders provide valuable support systems; however, the choice comes down to whether you prefer immediate assistance or community advice.

Round Five - The Financial Round-Up: Pricing Plans That Suit You

Now, we arrive at the all-important financial realm where pricing structures could either woo or repel potential users. Instapage operates on a subscription basis, tailored for those seeking advanced features, and comes in different tiers that scale based on needs. Although it may appear pricier initially, its fantastic ROI through high conversion rates justifies the cost for active marketers. Landen employs a slightly different approach, featuring straightforward pricing with fewer tiers and easy-to-understand options that appeal to beginners looking to enter the world of landing pages without the fuss. Divi Builder presents a versatile pricing structure with annual subscriptions offering access to all features, making it excellent for small businesses and developers who will benefit extensively from its customization features. In conclusion, while budgeting remains a key consideration, the platform that best meets your needs will likely offer the most significant returns.

To wrap things up, while each platform has its unique set of strengths, the ideal choice truly depends on your distinct marketing goals and priorities. Understanding what aspects of a landing page builder hold the most value for you—be it a rich array of features, robust customer support, or pricing flexibility—is paramount. With Instapage leading the charge, offering exceptional tools to reduce costs while ensuring scalable growth and conversions, it's certainly a contender worth trying. So why not take Instapage for a test drive through its free trial and discover how it can become your ultimate marketing ally?

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