How Simvoly vs. Formidable Forms vs. Instapage stack up against each other

Compare Instapage with Simvoly and Formidable Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Simvoly and Formidable Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Simvoly vs. Formidable Forms – Which One Should You Choose?

Selecting the right landing page builder is akin to assembling the ideal superhero team for your marketing quest. Each contender brings unique powers to the table, promising to help you conquer your conversion challenges. Whether you’re striving to reduce costs or enhance brand trust, your choice of platform can significantly impact your results. In this article, we’ll explore three popular choices—Instapage, Simvoly, and Formidable Forms—narrowing down where each platform excels and how they compare to one another. Think of alongside your marketing strategy, how will each option influence your customer’s journey? Let’s jump into the arena and see which platform will emerge victorious based on your unique needs. With that in mind, let's dive deep into their offerings and help you make the best decision for your business.

Meet the Competitors: Who Are Our Contenders?

In the red corner, we have Instapage, known for its powerful customization features and robust analytics that empower marketers to effectively reduce costs and enhance conversion rates. Instapage focuses heavily on delivering relevant landing page experiences that help build brand trust and customer loyalty. In the blue corner, Simvoly is gaining popularity due to its all-in-one approach, offering not just landing pages but also website building capabilities, and eCommerce functionality. It’s favored for its user-friendly interface and integration options. Finally, in the green corner, Formidable Forms shines as a powerhouse for form-building, giving users the tools to create highly customizable forms and surveys. While these three platforms cater to different needs, they all play vital roles in enhancing online marketing efforts. Let’s dig deeper into their functionality to understand how they compete.

Round One – Feature Showdown: Variability and Usability

Template Variety and User Experience

When it comes to templates, all three platforms provide a selection to engage users. Instapage prides itself on its extensive library of high-converting templates crafted by conversion specialists. This allows users to tailor their landing pages to their industry's specific needs, ensuring higher engagement rates from the get-go. Moreover, its user-friendly editor supports drag-and-drop functionality, making it accessible for beginners while also powerful enough for seasoned marketers. On the other hand, Simvoly offers a versatile template selection that emphasizes mobile responsiveness, appealing to those who prioritize mobile traffic. It may not have as extensive a library as Instapage but compensates with easy customization options that do not require coding knowledge. In contrast, Formidable Forms stands out for its form templates, allowing users to craft surveys and custom forms with a wide range of styles and configurations.

Instapage: Your Partner in Customization and Higher Conversions

Looking at Instapage specifically, it delivers some of the best customization capabilities available in landing page builders. Beyond simple aesthetic adjustments, users can optimize for conversion through A/B testing, making it easier to figure out which versions of a page perform best. Integration with analytics tools ensures you can monitor user behavior on your landing pages, allowing for data-driven decisions. By enabling marketers to reduce costs, grow conversions, and provide meaningful landing page experiences, Instapage positions itself not just as a tool, but as a vital partner in achieving marketing success.

Round Two – Speed and Efficiency: Evaluate Performance

Let’s pivot to the importance of speed in the digital realm. Imagine standing in line at your favorite coffee shop, waiting endlessly for your drink; this frustration can deter you from purchasing, right? Similarly, slow-loading landing pages can negatively affect a user’s experience, potentially losing customers before they engage with your content. Therefore, it’s crucial to evaluate how each platform performs when it comes to speed and overall efficiency.

Advantages of Instapage:

  1. Designed for optimal loading times to ensure user retention
  2. Utilizes a content delivery network (CDN) to enhance page speed
  3. Built-in performance tracking and analytics for quick insights
  4. Consistently high scores on speed tests across multiple platforms

Advantages of Simvoly:

  1. Simplified approach to streamline loading processes
  2. Responsive design templates that load quickly on mobile devices
  3. Efficient hosting environment optimizing overall speed

Advantages of Formidable Forms:

  1. Fast-loading forms that integrate seamlessly into landing pages
  2. Optimized performance for high-traffic sites
  3. Lightweight code that contributes to swift load times
  4. User-friendly backend that manages form submissions promptly

In terms of speed and performance, Instapage stands out for its emphasis on an exceptional user experience, giving it a slight edge compared to Simvoly and Formidable Forms. When speed matters, Instapage proves to be the most reliable choice amongst the trio.

Round Three – Usability: A Gateway to Success

Usability is pivotal for users across all experience levels. Instapage’s interface is intuitively designed, breaking down complex tasks into manageable steps for beginners, while offering advanced features that seasoned users appreciate. Tutorials and a wealth of resources further foster understanding. Simvoly complements this with a straightforward approach that invites anyone to start creating right away. The combination of a visually appealing interface and drag-and-drop elements caters to those unfamiliar with technical aspects. Formidable Forms maintains its appeal through a simple form builder that allows users to drag fields into place, significantly simplifying the creation process for even the most complex forms.

Round Four – Support: Your Marketing Allies

When it comes to customer support, each platform provides a unique approach. Instapage offers live chat and email support, ensuring rapid responses to queries. Their extensive knowledge base is rich with tutorials and guides that cater to common questions. Simvoly’s support team is readily available through live chat and ticketing, while they also boast community forums where users can collaborate. Formidable Forms takes a different route, mainly offering email support complemented with detailed documentation for self-weavers looking to troubleshoot or enhance their form constructions.

Round Five – Money Matters: Pricing Plans Explored

Examining pricing structures can feel daunting, but doing so can lead to better opportunities. Instapage offers a free trial, allowing users to test features before committing to a monthly or yearly plan. The investment may be more substantial than competitors, yet the ROI is evident if you consider conversion rates. Simvoly features a more budget-friendly approach while bundling additional services like website building. Formidable Forms offers flexible pricing, primarily focusing on custom forms, which may be more appealing to specific users rather than general landing page needs. Therefore, be mindful of what features align with your goals as you compare options.

In conclusion, while each platform presents distinct strengths, understanding how they align with your unique requirements is essential. Instapage shines with its robust features, allowing marketers to maximize conversions effectively. Simvoly’s budget-conscious approach and comprehensive toolset offer appealing alternatives, whereas Formidable Forms serves specialized form-building needs. Ultimately, take the time to explore demos or free trials of each option, especially Instapage, to determine the best fit for your marketing vision.

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