How Landen vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with Landen and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Landen vs. 1&1 Website Builder – A Battle for Top Billing
Choosing the right landing page builder can feel like assembling a superhero team for your marketing strategy. Each option has its unique powers and abilities, making it crucial to find the perfect fit for your needs. Instapage, Landen, and 1&1 Website Builder each bring something special to the table, but how do they stack up against each other? This guide promises to be an enlightening journey through the features, speed, usability, support, and pricing of these contenders. Get ready, because by the end, you’ll know exactly which platform will swoop in to save your marketing endeavors. As we explore this matchup, you’ll discover how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. With a well-rounded mix of information and entertainment, let’s dive into the fray and see what these tools can do for you.
Meet the Contenders: A Brief Look
In the left corner, we have Instapage, renowned for its customization capabilities and conversion optimization tools tailored for marketers. With features designed to enhance user experiences, Instapage is like the seasoned champion of the landing page world, helping businesses maximize their marketing budgets effectively. In the right corner, we have Landen, a popular choice for entrepreneurs looking to launch their websites with pre-designed templates that require minimal effort. It’s like the agile newcomer, offering flexibility but with a focus on simplicity. Finally, in the final corner, we have 1&1 Website Builder, now known as IONOS, which appeals to those seeking an all-in-one solution for web presence. With built-in features for various types of websites, it’s akin to a Swiss Army knife—versatile and practical, but perhaps less focused on landing pages. Each contender aims to help users craft digital presences, yet their methods, features, and target audiences differ significantly. As our journey unfolds, get ready to discover which of these platforms can meet your landing page needs with style.
Round One: Feature Showdown
Template Diversity and User-Friendly Design
When comparing the template offerings of these three platforms, it becomes clear that each has its own approach. Instapage is famous for its extensive library of high-converting templates. Its designs are visually appealing and optimized for conversions, which attracts marketers eager to enhance brand engagement. With a focus on easy customization, users can switch out elements to fit their own branding while maintaining modern aesthetics. Landen, on the other hand, shines with its simplicity. It offers users an intuitive interface with customizable templates that can get you online quickly and efficiently. This is particularly appealing for entrepreneurs starting out without much technical knowledge or design expertise. Meanwhile, 1&1 Website Builder presents a mixed bag; it features a wide array of templates but sometimes lacks the polished, conversion-focused options that Instapage provides. While its templates can be easily modified, users might have to invest more effort to achieve the same level of conversion optimization. Overall, Instapage leads the pack in offering tailored landing page experiences that drive results, while Landen provides a solid foundation for users seeking ease of use.
Instapage: Master of Customization for Conversions
Instapage cements its reputation as the ultimate tool for marketers by not just providing a platform but by acting as a strategic partner in achieving marketing success. This platform goes beyond traditional landing page builders by offering features tuned for customization and conversion optimization. With tools like the heatmap feature, marketers can gain essential insights into user behavior, allowing for data-driven decisions on layout and design. Furthermore, Instapage integrates seamlessly with various marketing tools and services, ensuring that users can streamline their efforts across multiple platforms. This ability to tailor landing pages without sacrificing quality or functionality makes Instapage an ideal choice for those looking to maximize their conversion rates. The platform empowers marketers to reduce costs while increasing their potential returns on investment—defining success in the modern marketing landscape. As campaigns evolve, the adaptability of Instapage ensures that businesses remain relevant in today's fast-paced digital world.
Round Two: The Race of Speed and Performance
In the second round, the focus shifts to performance—where speed makes all the difference. Picture waiting in line for your favorite coffee shop: every second seems to stretch on, and your excitement wanes as you stare at the slow-moving queue. Similarly, website speed can make or break a visitor's experience. In this round, we’ll analyze how each platform stacks up concerning loading times and responsiveness, essential factors contributing to user satisfaction. If a landing page takes too long to load, potential customers may choose to abandon it in favor of quicker alternatives. Therefore, let’s break down how these platforms manage speed and performance.
Instapage Advantages:
- Excellent loading speed, optimizing user experience.
- Built explicitly for landing pages, ensuring streamlined performance.
- Advanced features like A/B testing and analytics for refined speed adjustments.
- Strong infrastructure to handle high-traffic campaigns efficiently.
Landen Advantages:
- Fast setup process for quick go-live.
- Responsive designs that adapt well across devices.
- Decent loading speed, suitable for typical small business needs.
1&1 Website Builder Advantages:
- Offers solid performance with reliability.
- Includes a built-in performance optimizer.
- Sufficient speed for various website types.
- User-friendly dashboard for easy modifications.
In conclusion, speed and performance play a significant role in delivering an optimal user experience. While all three platforms present capable solutions, Instapage outperforms its competitors in terms of speed, ensuring that visitors enjoy an enjoyable landing experience that converts. With its focus on loading times and user experience, Instapage stands out as the ideal choice for businesses prioritizing conversion rates.
Round Three: Usability and Learning Experience
In the third round, we explore how user-friendly these platforms are for newcomers and experienced users alike. Starting with Instapage, users will find an intuitive interface designed to ease introductory use while also offering advanced options for seasoned professionals. The drag-and-drop editor allows users of all skill levels to create stunning landing pages without coding knowledge, ensuring a smooth transition from novice to expert. Landen continues this trend with its simplistic design, which is welcoming for those just starting in web design. The platform embraces a minimalist design philosophy, allowing users to focus on content rather than getting bogged down with complex options. Meanwhile, 1&1 Website Builder offers its own user-friendly dashboard, albeit with a slightly steeper learning curve when it comes to navigating more advanced features. Regardless of where users begin in their journey, all three platforms pave the way for productive learning experiences, setting the stage for successful campaigns.
Round Four: The Support Network
In the penultimate round, we spotlight customer support. Just like the loyal sidekicks of superheroes, support teams play a vital role in each platform’s success. Instapage provides robust support options, including live chat and email assistance, making it easier for users to receive timely help. Additionally, the extensive knowledge base and community forums create a rich environment for users to seek guidance and learn from each other’s experiences. Landen also shines in this area, offering email support and a responsive help center with resources tailored to making onboarding smooth. However, some users may find the absence of instant chat support a drawback. On the other hand, 1&1 Website Builder establishes a solid support presence as well, with a comprehensive help section, phone support, and email assistance, ensuring users can get help when needed. Although all three platforms provide varying support levels, Instapage’s extensive options are invaluable to businesses that prioritize quick resolution of queries during time-sensitive marketing campaigns.
Round Five: Cost Structures and Value
As we approach the final round, it’s essential to discuss the pricing structures across these landing page builders. Instapage positions itself as a premium service, justifying its higher costs with advanced features and capabilities uniquely built for marketers. The investment may be steep for new ventures, but it’s essential to consider the long-term returns on well-optimized landing pages. Landen, meanwhile, offers a more accessible pricing model, appealing to startups and small businesses just delving into online marketing. Users may find the trade-offs in functionality acceptable for the lower price. Lastly, 1&1 Website Builder presents a middle-ground approach, appealing to those who want a broader range of services beyond just landing pages. Its pricing is competitive, making it suitable for users who value additional offerings like e-commerce support or hosting. Ultimately, the choice largely depends on what users value more: feature richness and performance from Instapage, budget-friendly options from Landen, or a comprehensive solution from 1&1 Website Builder.
As we wrap up this extensive comparison of Instapage, Landen, and 1&1 Website Builder, it’s vital to remember that every tool serves those with unique needs. While Instapage reigns supreme in customization and conversion optimization, Landen and 1&1 Website Builder shine in their specific niches. Ultimately, selecting the best platform boils down to the objectives of your marketing strategy. Should you prioritize features, support, or budget flexibility? Encourage your readers to take Instapage for a spin with a free trial or demo, so they can personally experience the power of a specialized landing page builder designed to enhance their marketing success.