How SharpSpring vs. Marketo vs. Instapage stack up against each other
Compare Instapage with SharpSpring and Marketo to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SharpSpring vs. Marketo – A Comprehensive Showdown
Choosing between landing page builders is akin to assembling a dream team of superheroes for your marketing approach. With each platform bringing its unique strengths and features, you want to ensure you're not just selecting the flashiest one, but the one that aligns perfectly with your marketing goals. In the upcoming sections, we’ll explore the merits of three formidable contenders: Instapage, SharpSpring, and Marketo. This comparison promises to be both insightful and enjoyable. Think of it as a journey through the digital landscape where we uncover which hero will best suit your landing page endeavors. From usability to integration capabilities, we're about to dissect the essential factors that can drive your marketing success. So, buckle up as we take you through this thrilling exploration of features, speed, usability, support, and pricing. Ultimately, our goal is to help you discover which platform might just become your go-to ally in achieving those all-important conversions.
Meet the Contenders: Instapage, SharpSpring, and Marketo
In one corner, we have Instapage, known for its exceptional landing page capabilities that empower marketers to build tailored experiences quickly. With a strong focus on conversion optimization, it provides features that reduce costs and enhance brand trust. In another corner, we find SharpSpring, recognized for its comprehensive marketing automation features. It blends CRM functionalities seamlessly with landing page creation, aiming to improve customer engagement. Lastly, there's Marketo, a giant in the marketing software space celebrated for its robust marketing automation tools. Each contender claims its unique territory in the realm of landing pages. Instapage's forte is delivering relevant, customizable landing pages that appeal directly to consumer needs, whereas SharpSpring offers integrated solutions that help streamline the entire marketing strategy. On the other hand, Marketo’s extensive toolset often caters more to larger enterprises looking for sophisticated automation. As they step into this showdown, let's further dissect their unique offerings in a bid to understand who stands out the most.
Round One - Feature Showdown: Highlighting Key Attributes
Template Variety and User-Friendliness: A Critical Look
Feature sets can make or break your choice of a landing page builder, especially when it comes to template variety and user experience. Instapage excels in providing a vast selection of professionally designed templates that can be easily customized to match various marketing campaigns. The platform allows users to create landing pages that not only look stunning but are also tailored to drive conversions. In contrast, SharpSpring offers fewer templates but excels in the integration of their CRM tools, making it easy to create landing pages that tie directly into your sales activities. It simplifies the user experience by connecting all integral parts of a marketing campaign under one roof. Marketo, while rich in features, can sometimes be daunting for new users. The complexity of its offerings may not provide the immediate user satisfaction that a straightforward landing page creation tool like Instapage does. As we explore their features, it’s evident that while each contender has its strengths, Instapage's focus on customization and ease of use makes it a top choice for quick and effective landing page creation.
Instapage: Your Partner in Customization and Conversion Success
Instapage stands out not just as a tool, but as a true partner in your marketing success. Its unmatched capabilities for customization allow you to tailor your landing pages in a way that resonates with your audience, driving better engagement. Users can effortlessly drag and drop elements onto their pages, ensuring that aesthetics and functionality align flawlessly. Moreover, its robust conversion optimization tools, such as A/B testing and analytics, provide insights on how to refine the landing pages for maximum impact. These features ultimately empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. This not only enhances brand trust but also fosters customer loyalty, giving Instapage the edge over its competitors. The attention to detail in its design and functionality positions it as the go-to option for anyone serious about elevating their marketing game.
Round Two - Speed and Performance: The Crucial Factors
In the fast-paced world of digital marketing, speed can define user experience significantly. Imagine logging onto a website and watching it slowly load like molasses; it can turn potential customers away in an instant! This analogy sets the stage for our discussion about the speed and performance of landing page builders. A platform that excels in this aspect will ensure your visitors remain engaged, reducing bounce rates and enhancing conversions. Let's see how Instapage stacks up against its competitors.
Instapage Advantages:
- Optimized for speed, enabling quick loading times.
- Adaptive serving technology that enhances mobile performance.
- Integrated analytics tools to monitor performance metrics.
- Reliable hosting guarantees with minimal downtime.
SharpSpring Advantages:
- Integrated system ensures efficient performance across marketing tools.
- Less reliance on external hosting, leading to faster response times.
- Offers tracking capabilities that analyze performance rates.
Marketo Advantages:
- Comprehensive integrations with various marketing tools enhance performance.
- Robust performance analytics tools that offer detailed reports.
- Optimized for enterprise-level demands, catering to high traffic volumes.
- Strong reputation for reliability in busy marketing scenarios.
In conclusion, speed and performance play pivotal roles in user experience, and it's clear from our exploration that Instapage emerges as the best among the trio. Its dedication to fast loading times combined with robust features creates a seamless user journey, ensuring higher conversion rates. While SharpSpring and Marketo offer their own advantages, Instapage’s focus on landing page performance solidifies its reputation as the go-to choice for marketers aiming to make a substantial impact.
Round Three - Usability and Learning Curve: Navigating the Platforms
For marketers of all levels, the usability of a landing page builder is a significant consideration. Imagine stepping into a new world where every tool seems unfamiliar; the learning curve can be daunting. However, both veterans and newcomers are welcomed with open arms in this digital landscape. Instapage provides an intuitive interface that makes it especially user-friendly. New users can quickly familiarize themselves with the platform's capabilities, while experienced marketers can delve deeper into advanced options. SharpSpring, while powerful, may pose challenges for those not as tech-savvy due to its diverse features, potentially making the onboarding period longer. On the flip side, Marketo, known for its extensive suite of features, poses the steepest learning curve of all three platforms. While its capabilities are expansive, the initial complexity might deter some new users from fully exploiting its potential. Instapage truly shines in this regard; it’s designed for marketers who want to get up and running fast without the headaches, fostering confidence as they craft effective landing pages.
Round Four - Support Squad: Customer Assistance Unveiled
Let's talk about the unsung heroes of any platform: customer support. Think of them as loyal sidekicks, always ready to assist you when challenges arise. Instapage offers a range of support options, including chat, email assistance, and an extensive knowledge base that caters to users' diverse needs. Their community forums provide a space for users to learn from one another, making it a well-rounded support system. SharpSpring similarly provides robust customer support, though some users have noted that the wait times can be a bit longer due to the volume of inquiries. Marketo offers a dedicated support team and a wealth of resources, but the complexity of their services can sometimes overshadow the support experience. All platforms prioritize customer assistance, but Instapage goes a step further, ensuring that users receive timely and efficient help whenever needed, facilitating a streamlined user experience across the board.
Round Five - Pricing and Plans: Who Offers the Best Value?
When it comes to choosing a landing page builder, pricing structures are a critical component. Instapage offers a straightforward pricing model that aligns well with the features it provides. Users appreciate the transparency and no hidden fees, ensuring you know exactly what you’re getting. On the other hand, SharpSpring has a more complex pricing structure largely due to its comprehensive marketing automation features, which may be more appealing to larger businesses with significant marketing budgets. Marketo, while packed with capabilities, often reflects a higher price point that may challenge smaller organizations. It's essential to consider individual needs and budget constraints when evaluating these platforms. Pricing is not simply about cost; it's about deriving value from the tools and features that best fit your marketing strategy. This brings us to an important conclusion: Although all three platforms bring unique advantages, choosing the right one largely depends on what aspects matter most to you, be it features, support, or pricing flexibility.
In wrapping up our comprehensive comparison, it's crucial to recognize that while Instapage, SharpSpring, and Marketo each have formidable attributes, the right landing page builder hinges on your specific marketing needs. Instapage stands out for those focused on customization and conversion, backed by strong analytics and support. Whether you're a rookie or a seasoned marketer, this platform empowers you to optimize your landing page experience with clarity. SharpSpring and Marketo provide valuable services but might not be the perfect fit for every marketer. So, take the plunge and explore Instapage—try out a demo or free trial and see how it aligns with your marketing ambitions, because the right tools can make all the difference in your journey towards effective online marketing.
