How Forms.app vs. Beaver Builder vs. Instapage stack up against each other

Compare Instapage with Forms.app and Beaver Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Forms.app and Beaver Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Forms.app vs. Beaver Builder – The Ultimate Showdown for Landing Page Builders

Choosing the right landing page builder can feel like gathering your favorite superheroes for a mission. Each tool brings its own unique powers to the table, promising to make your marketing strategy as effective as possible. This article is your guide to understanding the strengths and weaknesses of three popular competitors: Instapage, Forms.app, and Beaver Builder. With engaging comparisons, we'll help you decide which of these digital champions is best suited to help you reach your conversion goals. Whether you're looking to reduce costs, grow conversions, or simply deliver compelling landing pages, each option has its remarkable features. Let's dive in and find out which tool can truly elevate your marketing game, ensuring that your brand trust and customer loyalty rise hand in hand with your conversion rates. Strap in, as we take you through a thrilling adventure in the realm of landing page builders.

Meet the Contenders – Who's in the Arena?

In the left corner, we have Instapage, celebrated for its exceptional capabilities in customization and conversion rate optimization. Marketers flock to this platform as it empowers them to create landing pages that forge connections with their audience. From businesses of all sizes to seasoned marketers, Instapage is a trusted ally in increasing conversions. In the right corner, we have Forms.app, a dynamic tool that simplifies the form-building process for capturing leads and gathering feedback. Known for its straightforward interface, Forms.app serves as an excellent choice for those who want to create forms quickly with minimal fuss. And finally, in the center, we have Beaver Builder, a WordPress plugin that allows for easy website creation with powerful customization options. Each of these competitors brings something special to the table, allowing users to weigh the pros and cons based on their specific needs. As we progress, we will dissect their features, strengths, and points of uniqueness to discover which tool reigns supreme.

Round One – Feature Showdown: Comparing Capabilities and Design Tools

Template Variety and User Experience

When diving into the world of landing page builders, the variety of templates and ease of use become critical factors in the decision-making process. Forms.app shines with a series of straightforward, pre-designed templates that can be customized with just a few clicks. Their gallery includes options specifically designed for lead generation, event registration, and more, making it user-friendly, especially for newbies. On the other hand, Beaver Builder offers an extensive range of templates as well, catering to users who are looking for a more robust design experience. With a straightforward drag-and-drop interface, users can personalize their layout without needing to know a single line of code. But the real heavy-hitter in this round is Instapage, boasting an impressive library of high-converting templates along with advanced editing capabilities. The user experience is seamless, allowing for rapid deployment of landing pages that are not just visually appealing but also strategically designed for maximum ROI. Each platform has its advantages, with Forms.app focusing more on simplicity while Beaver Builder and Instapage prioritize extensive customization options.

Instapage: Your Go-To Tool for Tailored Landing Pages

Instapage stands out in this digital arena, offering unrivaled customization and conversion optimization tools. With a commitment to empowering marketers, this platform enables users to craft landing pages that are not only visually stunning but also deeply relevant to their target audience. From A/B testing features to heatmaps that reveal visitor behavior, Instapage provides insights that help users refine their strategies for better results. Moreover, it prioritizes quick loading times and seamless integration with a multitude of marketing tools, making it an essential addition to any marketer's toolkit. By utilizing Instapage, organizations can effectively reduce costs while scaling their conversion rates through highly effective landing page experiences that build enduring brand trust and enhance customer loyalty. This combination of functionality and adaptability truly positions Instapage as a partner in success.

Round Two – Speed and Performance: Analyzing the Race

In the world of digital marketing, speed can make or break the user experience. Imagine pondering over a steaming cup of coffee but finding that your favorite barista is taking too long - it's a minor hassle but can leave a sour taste. The same goes for websites. Slow loading times can lead to disengagement and result in lost leads. When it comes to speed and performance, each of our contenders has its unique advantages. Let's see how they stack up.

Instapage Advantages:

  1. Lightning-fast page load speeds, ensuring lower bounce rates.
  2. Optimized for mobile performance, capturing users on any device.
  3. CDN integration boosts content delivery speed.
  4. Robust testing tools ensure every element performs efficiently.

Forms.app Advantages:

  1. Streamlined forms that load quickly for immediate user interaction.
  2. Easy integration with popular apps enhances functionality without lag.
  3. No complex coding requirements lead to faster uptake.

Beaver Builder Advantages:

  1. Fast loading speeds with optimized performance on WordPress sites.
  2. Built-in caching features to improve load speed.
  3. Seamless integration with various themes ensures high performance.

In the battle of speed and performance, Instapage emerges as an exemplary choice, but let's not overlook the strengths of the others. While Forms.app excels in rapid form creation and Beaver Builder ensures an optimized WordPress experience, Instapage's focus on landing page performance makes it the best choice for marketers serious about conversion optimization.

Round Three – Usability: Learning Curve and Accessibility

Each platform in our comparison caters to different user backgrounds, from novices to seasoned pros. Forms.app is incredibly approachable. Its user dashboard is clean and intuitive, making it easy for anyone, regardless of technical skill, to start building forms and landing pages right away. Beaver Builder, too, embraces new users with its drag-and-drop functionality, providing a toolbox that feels familiar from the get-go. However, the real champion in user-friendliness is Instapage; while it offers complex features for expert users, its interface is designed to feel effortless and intuitive. Tutorials and guided settings mean that anyone can dive in, maximizing the platform's potential without facing unnecessary roadblocks. Regardless of your starting point, each platform supports you in your journey toward expert status, enabling you to become proficient in creating effective landing pages effortlessly.

Round Four – Customer Support: Your Trusty Sidekicks

In our story of digital tools, customer support is like a loyal sidekick, always available to help when the going gets tough. The support options for each platform run the gamut from chat and email to extensive knowledge bases filled with articles and guides. Instapage takes pride in its multi-channel support, offering quick responses through live chat as well as comprehensive tutorials for self-help. This makes finding solutions convenient without steep wait times. Forms.app also provides effective customer service avenues, including a detailed help center and responsive email support. And then there's Beaver Builder’s friendly community forum where users often find answers and support from peers. Each platform does a commendable job in ensuring its users have access to the resources they need to succeed, highlighting the importance of support in their ongoing usage.

Round Five – Pricing and Value: What’s in Your Budget?

Examining the pricing structures of each platform is crucial for users to find the best value. Forms.app offers a generous free tier, which is perfect for those getting started. Their pricing plans are competitive, making them an attractive choice for individual users or small businesses. Beaver Builder operates on a one-time payment model for its plugin, appealing to users who prefer a long-term investment over monthly fees, but may come with a higher upfront cost. Meanwhile, Instapage operates on a subscription basis, reflecting its advanced features. While it may seem pricier, the focus on conversion optimization adds immense value to the user’s marketing efforts. It's crucial to analyze your specific needs and budget when making this decision, ensuring you maximize your return on investment based on your marketing goals.

As we summarize our exploration of these three distinct platforms, we highlight that each has its unique advantages and value propositions depending on the user's requirements. Instapage, with its impressive feature set and clear focus on conversions, stands out as the top choice for marketers eager to increase brand trust and customer loyalty. However, consider what aligns best with your specific needs and explore options like the free trials offered by Instapage before making a final decision. Whether it's template variety, support, or pricing that takes priority, remember that the right landing page builder will pave the way for your marketing success.

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