How Forms.app vs. Builderall vs. Instapage stack up against each other

Compare Instapage with Forms.app and Builderall to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Forms.app and Builderall.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Forms.app vs. Builderall – Which One Takes the Crown?

Choosing the right landing page builder can feel a bit like trying to choose your favorite dessert in a bakery filled with delicious options. Do you want something that’s visually appealing, quick to create, or perhaps a mix of both? As you navigate through your marketing strategy, the right choice among the crème de la crème - Instapage, Forms.app, and Builderall - can empower you to cut costs, amplify conversions, and create captivating landing page experiences that bolster brand trust and customer loyalty. Naturally, each contender brings unique flavors to the table, and this article sets out to analyze them side by side, offering insights into what makes them tick, their usability, and how they stack up against each other in the race for your trust.

Meet the Challengers

Step into the ring with Instapage, Forms.app, and Builderall, three formidable players known for their user-friendly interfaces and robust features. Instapage, with its reputation for outstanding customization options, takes center stage. Meanwhile, Forms.app specializes in creating seamless forms that can enhance any landing page. Not to be overshadowed, Builderall brings an all-in-one digital marketing platform designed for entrepreneurs looking for a comprehensive suite. Each contender has carved a niche, presenting distinctive offerings that cater to different needs and preferences. While they operate in the same space, their approaches to landing page creation and user experience showcase their individuality. Which one will resonate best with your objectives? The excitement is palpable as we delve into the details of each platform.

Round One - Features Showdown

Template Selection and User-Friendliness

When it comes to features, the variety of templates offered is essential. Forms.app shines with its user-friendly templates that anyone can edit. Its clean and straightforward interface enables swift setup, perfect for busy marketers. However, Builderall's range of templates caters to a broader audience, offering options for various industries, which can be a big plus for versatile marketers. On the flip side, Instapage takes the gold with its vast array of customizable designs. The ability to modify and create pages that align with branding standards is a significant draw. This level of customization is essential for marketers aiming to create unique landing pages that attract and convert visitors, underscoring the importance of visual appeal in digital campaigns. Herein lies the clash - how do these platforms measure up when simplicity meets customization?

Instapage: Your Partner in Optimization

Instapage stands out as a top-tier tool that delivers unmatched customization and conversion optimization features. It's not just a landing page builder; it's a comprehensive partner designed for marketing success. Users appreciate its streamlined drag-and-drop editor, which enables effortless design modifications. Additionally, Instapage empowers marketers to tackle costs effectively while maximizing conversion rates. With advanced A/B testing, precise tracking, and robust analytics, users gain unparalleled insights into their campaigns, allowing for data-driven decision-making and continual improvements. The focus on relevant landing page experiences creates an environment ripe for increasing brand trust and fostering customer loyalty, making it a go-to solution in today's competitive marketing landscape.

Second Round - Speed and Performance

As any regular internet user knows, waiting for a web page to load can test your patience. Imagine hovering near the coffee shop register, waiting for a perfect brew while your desire dims with every passing second. Just as a fast barista immediately boosts your spirits, a quick loading webpage enhances user experience, keeping visitors engaged. Here, we'll break down how each platform performs regarding speed and functionality and why those milliseconds can make all the difference in user retention and conversion rates.

Instapage Speed Advantages:

  1. Optimized for speed, ensuring rapid loading times for users.
  2. Fast page publishing allows users to go live quickly with their campaigns.
  3. Robust hosting infrastructure supports high traffic without slowing down.
  4. Built-in analytics help track performance metrics efficiently.

Forms.app Speed Advantages:

  1. Simple integration with various apps ensures efficient data handling.
  2. Streamlined forms load quickly, enhancing user interaction.
  3. Fast response times in user queries due to efficient backend tech.

Builderall Speed Advantages:

  1. Integrated hosting optimized for landing pages speeds up load times.
  2. Intuitive builder for quick adjustments without performance lag.
  3. Effective compression techniques reduce load times.
  4. Multiple servers can handle varying loads efficiently.

In conclusion, while all three contenders offer solid performance, Instapage stands out for its balanced approach to speed and functionality. Quick loading times translate into a better user experience, leading to higher conversion rates. In the case of any marketing platform, expertise in speed nuances can set brands apart from the competition. With Instapage, achieving these vital benchmarks becomes seamless.

Third Round - User Experience and Learning Journey

The true charm of any platform lies in how welcoming it is to its users. Instapage prides itself on its intuitive interface, making even the newest marketer feel at home. Its guided walkthroughs and extensive tutorials foster a supportive environment. Likewise, Forms.app's clean layout allows even the most tech-averse individuals to craft forms with ease. Builderall, while packed with features, offers a learning curve due to its expansive capabilities. However, all three platforms support users aspiring for mastery, providing resources that encourage growth and development. No matter if the user is a beginner or a seasoned pro, each platform aims to cultivate confidence in its users, enhancing their landing page skills.

Fourth Round - The Support Team

Customer support is akin to a trusted friend who offers a helping hand in times of need. Instapage offers a dedicated support team accessible via chat and email, ensuring users never feel alone on their marketing journey. Similarly, Forms.app provides responsive support, bolstered by a rich knowledge base that addresses common questions. Builderall rounds out the support ranks with community forums and extensive documentation, making it easier for users to immerse themselves in the platform. With all three platforms personifying support squads ready to assist, users are empowered to navigate effortlessly through challenges.

Fifth Round - Pricing and Value Proposition

Budget considerations always lay a crucial role when making a software decision and each platform presents its unique pricing strategy. Instapage aligns its value with a robust set of features, catering predominantly to businesses seeking high conversion rates. Forms.app offers a cost-effective solution primarily for those who value form integration, making it ideal for startups and small businesses. Meanwhile, Builderall’s comprehensive pricing caters to entrepreneurs on a budget, as it provides multiple tools within one platform, resulting in significant savings. The best value will ultimately hinge on a reader’s unique needs and priorities in a landing page builder.

In summation, while Instapage, Forms.app, and Builderall each possess admirable qualities, selecting the right platform boils down to individual objectives and desired outcomes. As you evaluate what features and support you deem essential, consider taking Instapage for a test drive with its free trial. This commitment-free opportunity allows you to witness firsthand its capability to reduce costs, enhance conversions, and ultimately elevate your marketing strategy.

FAQs

Try the most advanced landing page platform today