How SharpSpring vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with SharpSpring and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SharpSpring vs. Forms.app – The Ultimate Showdown for Marketers
Choosing a landing page builder is like assembling your dream marketing team. Each tool offers a unique set of abilities, and selecting the right one can mean the difference between a successful campaign and a disappointing outcome. In this showdown, we’ll break down the strengths and weaknesses of three popular contenders: Instapage, SharpSpring, and Forms.app. Each platform brings something unique to the table, catering to diverse business needs and strategies. Get ready for a detailed comparison that will equip you with the information needed to make a confident choice. Whether you're a solo entrepreneur seeking efficient solutions or a large corporation aiming for extensive marketing reach, this article paints a comprehensive picture of your options. So grab a cup of coffee, settle in, and let’s dive into an enlightening comparison of these landing page titans that will leave no stone unturned.
Meet the Contenders: A Quick Overview
In the left corner, we have Instapage, renowned for its advanced customization options and seamless integration capabilities, designed to empower marketers to enhance their landing page effectiveness. Next, stepping into the ring is SharpSpring, a robust marketing automation tool that combines lead generation with landing page creation, ideal for businesses eager to tie their campaigns tightly to their overall automation strategies. Finally, in the right corner, we have Forms.app, a user-friendly platform that stands out for its simplicity and affordability, perfect for those looking to create straightforward landing pages without a steep learning curve. These three platforms represent different approaches to landing page creation - Instapage thrives in customization and conversion, SharpSpring excels in comprehensive marketing automation, and Forms.app offers an inviting entry point for novices. Each has its own strengths, appealing to marketers with specific needs, budgets, and goals, which we’ll explore more closely in the following rounds.
Round One - Feature Showdown: A Closer Look
Template Variety and User-Friendly Design
When it comes to template variety and ease of use, all three contenders have made significant strides. SharpSpring offers a decent selection of templates that integrate well with its automation features; however, many users find them somewhat standardized and less customizable than desired. Forms.app, on the other hand, shines with its intuitive drag-and-drop interface and straightforward templates, catering perfectly to those who prioritize ease of use. While its variety might not compete with Instapage, it meets the demands of quick startup projects effectively. Enter Instapage, armed with a diverse array of high-quality, professionally designed templates that can be fully customized to capture brand identity and increase conversion rates effortlessly. This unique combination of template variety and customization flexibility sets Instapage apart, cementing its position as the platform of choice for marketers who wish to create tailored landing page experiences. The user interface is clean and well-organized, making it a breeze to navigate and create high-performing pages.
Instapage: The Go-To for Tailored Designs and Optimized Conversions
Instapage is not just another landing page builder; it is a comprehensive solution aimed at delivering measurable results. With its powerful customization tools, users can create highly tailored landing pages that align with their marketing goals. The platform offers A/B testing, heatmaps, and analytics, enabling marketers to refine their strategies and boost conversion rates effectively. Instapage empowers marketers to reduce costs while enhancing user experience and engagement, which in turn fosters greater brand trust and customer loyalty. By presenting relevant landing page experiences, Instapage significantly increases the likelihood of potential customers converting into loyal clients. Moreover, seamless integrations with various marketing tools mean that users can leverage their existing workflows without interruption. Instapage isn’t just a software solution; it’s a steadfast partner for marketers pursuing success.
Round Two - Speed and Performance: The User Experience
In the high-speed digital world where time equals money, the loading speed of your landing page can drastically affect user experience and conversion rates. Imagine waiting in line at your favorite coffee shop only to find they ran out of your favorite drink. Frustrating, right? Similarly, potential customers encountering slow-loading pages may abandon their search, leading to lost opportunities for your business. Thus, performance is key for any landing page builder, and each platform presents its unique approach to speed. Let’s explore how these tools manage performance under pressure.
The Advantages of Instapage in Performance Context:
- Fast loading times due to optimized code and infrastructure
- Advanced caching features that ensure pages are served quickly to users
- Image optimization tools that balance quality and performance
- Responsive design automatically adjusts to ensure compatibility across devices
Why SharpSpring Makes Its Mark in Performance
- Strong integration capabilities reduce loading times through combined processes
- Performance analytics allow for constant tracking and improvements
- Compatibility with various browsers and devices ensures broad accessibility
Forms.app - Simple Yet Effective Speed Features
- User-friendly design compromises minimalists without sacrificing functionality
- Quick setup minimizes potential delays with default templates
- Streamlined processes lead to optimized load times, particularly for basic forms
In conclusion, when it comes to speed and performance, Instapage emerges as the strongest contender, offering crucial advantages that appeal to marketers focused on maximizing user experience and conversion opportunities. However, SharpSpring and Forms.app also present commendable features to ensure their users' landing pages perform well enough within their unique contexts.
Round Three - Usability: Welcoming All Skill Levels
Entering the usability round, we brand this phase the 'learner's lounge.' No matter your experience level, these platforms strive to make the landing page creation process straightforward and enjoyable. Instapage offers a robust yet user-friendly interface, complete with guided tutorials and resources for beginners. Meanwhile, SharpSpring, with its blend of automation and landing page creation, means those just starting out may take slightly longer to fully grasp the platform's capabilities. Nonetheless, the comprehensive documentation and dedicated support ease the transition, catering to users seeking to navigate the complexities of marketing automation. Forms.app prides itself on simplicity, targeting those who want quick solutions without overwhelming features. Its intuitive design allows new users to hit the ground running while seasoned marketers can create effective landing pages quickly. Ultimately, each platform supports growth and development, catering to both the novice and the expert.
Round Four - Customer Support: The Allies in Your Corner
In this round, we imagine customer support as a dedicated team of sidekicks, ready to assist users whenever challenges arise. Instapage shines in this arena, offering live chat support, extensive help articles, and a community forum that bolsters user experience. Meanwhile, SharpSpring ensures reliability with its strong emphasis on customer service — offering both chat and email support, as well as an informative knowledge base equipped to direct users to solutions efficiently. Forms.app maintains a community-focused approach, with email support being its principal offering. While the response time is good, the depth of support presented in the resources still allows users to address many common problems independently. Altogether, strong customer support is essential, and these platforms provide a variety of assistance options to ensure users stay on track.
Round Five - Pricing Strategies: Finding the Right Fit
Turning to pricing structures, we explore which platform offers the greatest value tailored to your needs. Instapage offers a premium experience with a broader range of functionalities, making it a worthy investment for businesses focused on expansive marketing strategies. SharpSpring also caters to a robust marketing experience, tying its landing pages into a comprehensive package that includes automation and analytics; the pricing reflects its advanced capabilities. Forms.app stands out with its affordability, ideal for those who wish to enter the landing page game without significant financial commitment. This diversity in pricing reflects the value these tools can deliver based on features, support, and user experience.
To sum it all up, while Instapage, SharpSpring, and Forms.app each have distinct advantages, your ideal choice will hinge on your particular needs and intentions. Features such as usability, support, and price will all play critical roles in determining the best fit for your marketing strategy. It's worthwhile to explore Instapage through a free trial or demo to see how it aligns with your campaign objectives, especially considering its proven ability to empower marketers by reducing costs and enhancing conversion rates through targeted landing page experiences.
