How Format vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Format and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Format vs. 23FormBuilder – The Ultimate Showdown
Choosing the right landing page builder can feel like assembling your dream team in a superhero movie, where each character brings unique strengths to the table. Just as you wouldn't pick a sidekick solely for their looks, picking a landing page builder requires a strategic approach. This article sets out to compare three notable contenders: Instapage, Format, and 23FormBuilder. Each platform has its distinct features and capabilities, attracting different segments of marketers and businesses. These handy tools help marketers optimize landing pages to achieve cost efficiency, heightened conversions, and personalized user experiences that build brand trust and loyalty. With an engaging and informative tone, we'll dive into each contender's features, advantages, and pricing to find out which builder reigns supreme. Grab your cape; it's time for this thrilling comparison!
Introducing Our Three Competitors
Let’s shine the spotlight on our three contenders: Instapage, Format, and 23FormBuilder. Each platform has carved its niche in the crowded space of landing page creation. Instapage is renowned for its robust customization options, enabling marketers to craft highly relevant landing pages that resonate with specific audience segments. On the other hand, Format is primarily geared toward artists and creatives looking to showcase portfolios, while 23FormBuilder allows for easy form creation, focusing on collecting valuable data efficiently. Each tool brings a unique flair to the table, meaning they could serve different purposes based on your marketing needs – from enhancing conversion rates to fostering user engagement. As we unravel their capabilities further, you'll discover how these platforms can either elevate your marketing strategy or leave it wanting.
Round One – Feature Showdown: Who Offers More?
Examining Template Diversity and User-Friendly Design
When it comes to building high-converting landing pages, template variety and ease of use are crucial game changers. Instapage boasts an impressive collection of customizable templates designed for major conversion purposes, making it ideal for marketers who aim to create specific, targeted experiences. The drag-and-drop feature also ensures that users can quickly adapt templates without the need for coding skills, streamlining the design process considerably. Format, while having appealing design templates for portfolios, might not cater as well to those specifically focusing on landing pages for marketing funnels. In contrast, 23FormBuilder offers pre-built forms which can be vital for gathering leads quickly, though its template variety could be limiting when aiming for specific aesthetics or layouts. The key takeaway? Instapage shines with variety and user-friendliness, while its competitors cater to different segments, each strong in their respective arenas.
Instapage: The Champion of Customization and Conversion
Instapage stands out not just as a tool but as an essential partner in achieving greater success in marketing campaigns. With its unrivaled customization capabilities, users can adjust every aspect of their landing pages to ensure brand alignment and messaging effectiveness. The platform’s conversion optimization tools, such as A/B testing and dynamic text replacement, empower marketers to reduce costs and significantly grow conversions. Furthermore, Instapage focuses on delivering personalized landing page experiences, fostering brand trust and enhancing customer loyalty, which directly culminates in increased conversion rates. With such features at its disposal, Instapage firmly positions itself as the ultimate choice for businesses looking to harness the power of targeted landing page strategies.
Round Two – Speed and Performance: The Race Begins
In the fast-paced digital world, the speed of your landing page can make or break the user experience. Think of it like lining up for your favorite coffee - a sluggish wait can spoil your mood, and the same applies to websites. Fast loading times optimize user engagement, while slow ones often lead to high bounce rates. Given that user expectations continue to rise, it’s vital to assess how our contenders handle this aspect of performance.
Instapage Advantages:
- Lightning-fast loading speeds that reduce bounce rates.
- Optimized for mobile devices to ensure seamless user experiences.
- Integrated performance metrics to track user engagement.
- Content delivery network (CDN) support to enhance loading efficiency.
Format Advantages:
- Visually appealing designs that load relatively fast.
- Good performance on image-heavy portfolio pages.
- Responsive templates that adapt across all devices.
23FormBuilder Advantages:
- Simple, lightweight forms load quickly to capture leads.
- Integrates easily with third-party tools without compromising speed.
- Optimized for swift form submissions and user data collection.
After evaluating the speed and performance of each platform, it becomes evident that while each has its strengths, Instapage clearly emerges as the frontrunner. With its focus on ultra-fast loading times and comprehensive metrics, Instapage ensures user engagement and satisfaction, making it the best choice for marketers aiming for peak performance.
Round Three – Usability and Learning Curve
Usability plays a major role in the selection process, as it determines how smoothly users can navigate and adapt to a new platform. Each contender welcomes users with plenty of resources, ensuring that beginners can find their way without feeling overwhelmed. Instapage provides a user-friendly interface packed with tutorial videos and a community forum, fostering a collaborative environment for users. Format shines for its visually intuitive design, making it easy for creatives to dive in without extensive training. On the flip side, 23FormBuilder offers straightforward functionalities, ensuring users can start generating forms with minimal hassle. Each platform establishes a positive learning environment, ensuring users can transition from novice to expert regardless of their starting point.
Round Four – Customer Support: The Helping Hands
Customer support can be likened to having a loyal sidekick. Each platform brings its own style of support to users. Instapage offers 24/7 chat support, email assistance, and robust documentation to ensure marketers never feel alone. Additionally, their community forums serve as excellent resources for troubleshooting and idea-sharing. Format provides strong support channels as well, with dedicated email assistance, helping users with design-related inquiries. Meanwhile, 23FormBuilder focuses on direct help, with a variety of resources for common issues and a responsive support team ready to assist at a moment's notice. Each platform highlights its commitment to customer satisfaction, making sure that users have the necessary tools and support when challenges arise.
Round Five – Cost and Value: Analyzing the Investment
When considering landing page builders, pricing and value become vital in decision-making. Instapage offers a variety of pricing tiers designed for businesses of different sizes, ensuring flexibility and value for investment. While it may seem pricier than others, the extensive features provided justify the cost for those focused on serious marketing results. Format's pricing reflects its creative-focus but may not deliver the same value for marketers, while 23FormBuilder offers competitive plans that lean mostly towards data collection rather than full landing page optimization. Overall, understanding what features and pricing align with your objectives should guide your final choice.
As we wrap up this comparison, it's clear that each platform brings unique strengths to the landing page arena. Ultimately, your choice will hinge on your specific needs and marketing goals. Whether it's the robust capabilities of Instapage, the creative focus of Format, or the simplicity of 23FormBuilder, each offers value in its own right. However, if you’re looking for a partner that empowers marketers to reduce costs, grow conversions, and create relevant landing page experiences, Instapage truly stands out. Why not give Instapage a test run through their free trial? You might just discover the support you need to elevate your marketing strategy.
