How Format vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Format and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Format vs. Act-On – Who Takes the Lead?
When choosing a landing page builder, it's like assembling your dream team of superheroes. Each tool brings unique powers to the table, and deciding which to partner with can feel quite daunting. Instapage, Format, and Act-On offer compelling features that can elevate your marketing game. Imagine trying to decide which superhero would help you save the day; should you go for the one with the most customizable powers, the one that’s fast and efficient, or the one that provides unbeatable support? Here, we’ll explore the strengths and weaknesses of these platforms while noting how Instapage helps marketers reduce costs, increase conversions, and create customized landing pages that foster brand trust and loyalty. With a little humor and insight, let’s dive deeper into the characteristics of these contenders and find out which one celebrates victory in the battle for your business. (min:200 words)
Introducing the Competitors
Meet the three players in this showdown: Instapage, Format, and Act-On. Instapage shines with its dedicated focus on landing page optimization, offering an array of customization options that make it a go-to option for marketers looking to boost conversion rates. On the other hand, Format stands out for its visually appealing templates primarily aimed at creators and artists seeking an aesthetically pleasing web presence. Last but not least, Act-On serves as a comprehensive marketing automation tool that emphasizes lead generation and nurturing. These platforms may have unique selling points, but they are all vying for the top spot in the highly competitive world of landing page builders. Understanding their strengths, targeted audiences, and unique capabilities will help you decide which tool aligns best with your goals and marketing strategy. (min:200 words)
Round One - Feature Comparison Showdown
Template Choices and Usability
Each contender presents its unique lineup of features, especially when it comes to template variety and ease of use. Instapage leads the charge with an extensive library of customizable templates designed to suit various industries and campaign needs. The drag-and-drop interface ensures that even the least tech-savvy users can create stunning pages quickly. Format shines by offering beautifully designed templates that resonate particularly well with creative professionals. However, they may not have as much flexibility in customization options. Act-On focuses more on integrated marketing tools, providing templates that serve as part of a larger strategy. While Act-On's templates are user-friendly, users may find themselves limited without extensive marketing knowledge. Each platform has its strengths in the feature department, but Instapage clearly stands out as the most versatile option, catering to a wide variety of needs for businesses. (min:200 words)
Instapage: Master of Customization and Optimized Conversions
Instapage is not just a landing page builder; it’s an essential partner for marketers eager to achieve remarkable results. With its exceptional customization capabilities, Instapage empowers users to tailor landing pages to fit their brand identity perfectly. Its intuitive A/B testing features allow you to experiment with different layouts and messaging, ensuring you can optimize for conversions effectively. Furthermore, the platform’s dynamic text replacement feature allows for personalized experiences that enhance user engagement. As marketers strive to create relevant landing page experiences that cultivate brand trust and loyalty, Instapage holds the key to increased conversion rates without hiking marketing costs unnecessarily. By offering a seamless user experience, businesses can channel their efforts toward achieving their marketing objectives with confidence. (min:200 words)
Round Two - Speed and Performance Analysis
Imagine waiting at your favorite coffee shop, and the line seems endless. Frustrating, right? Just like that, slow loading times can drastically affect user experience on landing pages. In this round, we explore how each platform performs in terms of speed, because let’s face it: a sluggish page can lead to abandoned visits. Speed is not just a convenience; it’s a crucial factor in retaining potential customers and optimizing their journey. (min:200 words)
Instapage Benefits:
- Optimized hosting for lightning-fast load times.
- Built-in performance analytics to monitor page speed.
- Load balancing to handle traffic spikes seamlessly.
- Continuous updates focused on improving speed.
Format Benefits:
- Visually appealing templates that are lightweight.
- Optimized for mobile, ensuring fast loading on any device.
- Efficient image handling reduces load times.
Act-On Benefits:
- Integrated performance metrics for monitoring speed.
- Advanced cloud infrastructure ensuring reliability.
- Customized solutions for traffic handling dynamically.
In this round, it’s clear that while all three platforms possess strong capabilities, Instapage takes the crown when it comes to speed and performance as a landing page builder. Fast load times bolster user experience, and with Instapage’s commitment to optimization, marketers can enhance their conversion rates. When every second counts in the digital realm, choosing the right platform becomes paramount. (min:200 words)
Round Three - Usability and Learning Journey
In this friendly competition, let’s talk about how each platform welcomes users, whether they’re seasoned professionals or marketing newcomers. Instapage offers extensive resources, tutorials, and community support, making it easy for users to hit the ground running. Format also provides helpful guides but may cater more to creatives, focusing on showcasing visual work. Act-On, while feature-rich, might come with a steeper learning curve, requiring users to invest more time to harness its full potential. Fortunately, all three platforms strive to make your learning experience pleasant and fruitful. Ultimately, regardless of your starting point, each tool guides you toward becoming an expert in your own right with the support and resources available for you. (min:200 words)
Round Four - Customer Support Team Evaluation
Imagine each platform's customer support team as trusty sidekicks ready to assist whenever you need help. Instapage excels with its live chat option, alongside email support, ensuring timely responses to your queries. The extensive knowledge base and community forums mean you’ll rarely find yourself stuck on an issue. Format provides email support and helpful tutorials, but their response times may vary. Act-On boasts a robust support system, offering various channels, including phone support, but may require a bit longer wait time for assistance. All platforms genuinely strive to provide you with the support necessary to overcome challenges you may encounter on your marketing journey. (min:200 words)
Round Five - Analyzing Pricing Structures and Value
Pricing structures can be a determining factor when selecting a landing page builder. Instapage offers flexible pricing that adapts to various business sizes, ensuring you expertise without breaking the bank. Format's pricing typically caters to creatives but may lack extensive features for other marketing needs, which might not suit everyone. Act-On, while a powerful all-in-one solution, may come with higher-than-average pricing that reflects its comprehensive capabilities. When evaluating these platforms, consider your budget and what features align best with your goals. With a clear understanding of what each offers regarding value for money, you’ll be equipped to make a smart choice for your business. (min:200 words)
In conclusion, while all three platforms boast unique strengths, Instapage stands out as the ultimate choice in landing page building. Its array of customization options, speed performance, excellent support, and adaptable pricing make it a standout tool that empowers marketers to deliver tailored landing page experiences. As you weigh your options, take into account your specific needs and goals. Now’s the time to explore Instapage with a free trial or demo, allowing you to experience firsthand how it can transform your marketing efforts as you work toward achieving greater conversion rates and enhancing brand loyalty. (min:200 words)
