How Sendlane vs. Infusionsoft vs. Instapage stack up against each other
Compare Instapage with Sendlane and Infusionsoft to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Sendlane vs. Infusionsoft – Finding the Right Fit for Your Marketing Strategy
When it comes to picking landing page builders, it's like assembling your ultimate marketing team. Each player brings unique skills to the table, whether it's creativity, analytics, or conversion prowess. This article aims to explore how Instapage, Sendlane, and Infusionsoft stack up against each other. So grab your virtual popcorn as we break down features, performance, usability, support, and pricing. You’ll find insights that will empower marketers like you to reduce costs, grow conversions, and enhance customer experiences while cultivating brand trust and customer loyalty.
Meet the Heavyweight Contenders
In the digital marketing arena, our trio of platforms – Instapage, Sendlane, and Infusionsoft – stands out for their prowess in crafting landing pages. Instapage is renowned for its focus on customization and optimization, while Sendlane is celebrated for its email marketing capabilities paired with landing page functionality. Infusionsoft, known for its robust CRM integration, brings a unique spin, enabling detailed customer targeting and automation. As we set the stage for their showdown, each platform will have its strengths, but only one can take the crown for your specific needs in marketing.
Round One – Feature Breakdown: What Sets Them Apart?
Diversity of Templates and User Experience
A significant factor in selecting a landing page builder is the variety of templates offered and the ease of use. Sendlane provides a set of templates that cater to different industries, making it easy for users to get started. However, the platform primarily shines in its email marketing features. Infusionsoft, with its strong focus on marketing automation, offers a streamlined integration with landing pages but can feel overwhelming to newcomers due to its complexity. On the other hand, Instapage excels in providing a vast array of highly customizable templates designed for specific conversion goals, making it easier for marketers to quickly develop effective landing pages tailored to their audience’s preferences.
Instapage: Your Partner in Success
Instapage isn't just another lead-generating tool; it’s an indispensable partner for marketers who aim for high conversion rates. With its user-friendly interface and extensive customization options, Instapage allows you to craft landing pages that resonate with audiences. Its robust A/B testing capabilities enable you to refine your campaigns based on real-time data, ensuring that your landing pages not only attract clicks but also convert visitors into customers. Additionally, the seamless integrations with various marketing tools empower marketers to simultaneously decrease costs and increase efficiency, making it a standout choice for any marketing strategy.
Round Two – The Need for Speed: Performance Comparison
Picture waiting for your morning coffee; a three-minute wait might feel like an eternity. That’s how users feel when landing pages take too long to load. Speed is vital in today’s fast-paced digital world, where a delay of even a second can lead to lost conversions. As we compare the loading times and performance of each platform, it’s essential to consider how these factors impact the user experience and ultimately your conversion goals.
Instapage Advantages:
- Ultra-fast loading times ensure visitors can engage with your content immediately
- Optimized for mobile and desktop, enhancing user experience across devices
- Built-in SEO tools help improve page visibility and ranking
- Reliable uptime guarantees that your landing pages are always accessible
Sendlane Advantages:
- Integrated email marketing capabilities streamline user engagement
- Fast creation process for landing pages helps you launch quickly
- Solid infrastructure ensures reliable performance during high traffic
- User-friendly design makes it easy to set up campaigns promptly
Infusionsoft Advantages:
- Advanced automation features for targeted marketing campaigns
- Connection with CRM system aids in managing user journeys efficiently
- Good performance, though can require more optimization for speed
- Offers comprehensive analytics for tracking engagement and conversions
In the speed game, Instapage often comes out on top due to its dedicated focus on delivering quick-loading landing pages. While Sendlane and Infusionsoft offer competitive performance, Instapage’s infrastructure is tailored for speed, empowering marketers to maximize their conversion potential.
Round Three – Friendly User Experience: Learning Curve Discussion
Navigating new tools can be daunting, but a good landing page builder should make you feel welcome. Sendlane offers a straightforward interface that makes it easy for even the least tech-savvy users to gain confidence quickly. Conversely, while Infusionsoft has a wealth of features, its intricate design can pose a challenge for beginners; however, the comprehensive tutorials and resources help users get up to speed. Instapage, on the other hand, strikes a balance with its intuitive design while also providing advanced functionality, allowing both novice and experienced marketers to build effective landing pages with confidence. Regardless of where you begin your journey, all three platforms provide features that will guide you toward mastering your marketing strategy.
Round Four – Support Teams: Your Marketing Allies
Imagine each customer support team as your trusted ally, always ready to assist when challenges arise. Instapage provides dedicated support via chat and email, with a rich knowledge base for self-service solutions. Sendlane takes pride in its quick customer support response times, ensuring that potential issues are resolved promptly. Infusionsoft also offers extensive support through multiple channels, including phone support, but can sometimes felt overwhelming due to the breadth of their resources. Each platform strives to ensure users feel supported, yet it’s essential to know the nuances of their customer service styles as you choose your marketing companion.
Round Five – Understanding Value: Pricing Insights
When evaluating the best landing page builder, pricing is often the deciding factor for many. Instapage may have a higher starting price, but given its robust set of features that empower marketers to optimize landing pages effectively, it can provide exceptional value. Sendlane’s pricing reflects its focus on overall marketing integration, including email services, which may appeal to marketers looking for a comprehensive solution. Infusionsoft tends to be the pricier option, primarily due to its CRM capabilities and automation features, but it might not suit everyone’s budget. It’s crucial to weigh the pricing against the features and support provided, ensuring you choose a platform that aligns with your marketing goals and budget constraints.
As we wrap up the face-off between Instapage, Sendlane, and Infusionsoft, it’s clear each platform has unique strengths. The best choice ultimately comes down to your individual needs. Consider what matters most—features, support, or flexibility in pricing. If you’re curious about optimizing your landing pages, give Instapage a try with its free trial, and discover how it can help you reduce costs and increase conversions while delivering personalized experiences that enhance brand trust and drive customer loyalty.
