How SamCart vs. Pagewiz vs. Instapage stack up against each other

Compare Instapage with SamCart and Pagewiz to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from SamCart and Pagewiz.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage, SamCart, and Pagewiz – A Comparative Analysis

Choosing the right landing page builder is a pivotal decision in the world of digital marketing, much like assembling the perfect team for a big adventure. With multiple contenders like Instapage, SamCart, and Pagewiz, you want to make sure you pick a platform that not only meets your needs but excels in helping you achieve your marketing goals. This comparison aims to shed light on how these platforms stack up against each other and why Instapage, in particular, is a strong choice for marketers looking to enhance their campaigns while reducing costs. Let’s dive in and explore the features, benefits, and overall user experience these platforms offer, ensuring you're equipped with the right knowledge to make an informed decision. Ready? Let's go on this journey together through the exciting realm of landing page builders!

Meet the Competitors: A Quick Introduction

As we enter the ring, we present our three competitors: Instapage, SamCart, and Pagewiz. Each of these platforms has made its mark in the landing page universe, known for specific strengths and unique offerings. Instapage stands out as a highly customizable option that empowers marketers to create relevant landing page experiences aimed at optimizing conversions and enhancing brand trust. SamCart is known for its specialization in e-commerce, providing tools for selling products directly through landing pages. Pagewiz, on the other hand, boasts a simple user interface and robust analytics tools aimed at beginners and experienced users alike. These platforms, while competing for your attention, each bring something special to the table, catering to various needs within the realm of online marketing. Understanding what makes each unique is essential as we compare their features and usability.

Battle of Features: Who Excels?

Template Variety and Usability: A Comparison

When evaluating landing page builders, the variety of templates available and overall ease of use play an influential role in the user experience. SamCart offers professional and conversion-focused templates that cater to e-commerce needs. However, it may lack some customization flexibility compared to competitors. Pagewiz features a good range of templates that are user-friendly, but users have mentioned that the designs may feel a tad outdated. Instapage, meanwhile, shines in this regard with a vast selection of templates designed for high conversion rates. Its drag-and-drop functionality makes customization swift and straightforward, allowing marketers with no coding ability to create stunning, conversion-driven pages. The availability of A/B testing features in Instapage further enhances its capability to optimize designs effectively for better results. Overall, in this initial round focused on features, Instapage clearly stands out for its extensive options and ease of use.

Instapage: A Customization Powerhouse for Conversions

Instapage sets a high standard with its unmatched capabilities for customization and conversion optimization. It not only provides a plethora of templates but also offers advanced features like custom HTML and CSS editing for those who want to fine-tune elements beyond the out-of-the-box options. Its emphasis on creating tailored landing pages means marketers can deliver highly relevant experiences to potential customers, which has been shown to significantly improve conversion rates. Instapage also supports real-time collaboration among team members, ensuring everyone can contribute to the design process. This platform takes the lead by seeing not just its role as a tool, but as a partner in your success journey, enabling marketers to implement strategies that foster brand trust and cultivate customer loyalty.

Speed and Performance: The Showdown

As we pull into the second round, it’s crucial to discuss how speed can impact user experience. Imagine arriving at your favorite coffee shop only to find an incredibly long line; it can be frustrating. Just like that coffee shop, slow loading times on landing pages can deter potential customers. Speed is vital in today’s fast-paced environment, and that’s where we compare how each platform performs. The quicker your landing page loads, the better your potential conversion rates, as visitors won’t get impatient and abandon the site before completing an action.

Instapage: Advantages in Speed and Performance

  1. Loading times are optimized for performance, ensuring quick user access to landing pages
  2. Utilizes cloud hosting with content delivery network (CDN) for faster load times globally
  3. Offers auto-optimization features that enhance performance without needing constant oversight
  4. Provides detailed analytics that track speed and performance, allowing for ongoing improvements

SamCart: Speed and Performance Benefits

  1. Focused on e-commerce, ensuring quick transactions and minimal wait times
  2. Integrates directly with various payment processors for fast payment processing
  3. Employs responsive design to ensure fast-loading pages across devices

Pagewiz: Speed Performance Insights

  1. Designed for quick setup, leading to fast product launches
  2. Offers hosting solutions tailored for optimal loading speeds
  3. Integrates well with analytics tools for monitoring page performance
  4. Allows for simple edits, keeping pages running smoothly without delays

After weighing the pros and cons of speed and performance, it becomes evident that while all three platforms have their own advantages, Instapage emerges as the top contender in this round. Its strong focus on optimizing load times ensures that users have minimal waiting periods, which translates to enhanced customer satisfaction and better conversion rates.

User Experience: Navigating the Learning Curve

In this round, we focus on usability and the learning curve associated with each platform. A welcoming interface makes a huge difference, especially for beginners diving into the world of landing page creation. Instapage caters to novices with a friendly interface complete with easy-to-follow guided tours and tutorials. SamCart, while geared toward e-commerce, can feel slightly complicated due to its feature-rich environment, but it offers a wealth of resources to assist users. Pagewiz shines confidently here with a clean interface that minimizes clutter, perfect for newcomers who want to hit the ground running. For seasoned users, all three platforms provide robust capabilities for creating sophisticated landing pages. Whether you're just starting or are an experienced marketer, each platform aims to simplify the complex process of landing page creation.

The Support Squad: Who's Got Your Back?

Customer support can make or break your experience with any software, and these landing page builders are no exception. Instapage provides excellent support options, including live chat, email, and an extensive knowledge base filled with valuable resources. SamCart also delivers notable support, featuring chat and email options along with comprehensive documentation that guides users through troubleshooting steps. Pagewiz rounds out the support competition and offers email and community forum support, though some users note that response times can vary. All three platforms prioritize assisting their users, but Instapage stands out with its multiple avenues of support designed to promptly address any issues encountered.

Final Round: Understanding Pricing Models

As we head into the final round, it’s time to discuss pricing structures and what each platform offers. Instapage might appear to have a higher entry cost at first glance, but its array of features designed for improving landing page performance can lead to significant savings and returns on investment. SamCart’s pricing is structured mainly around its e-commerce capabilities, appealing to businesses focused on online sales. Meanwhile, Pagewiz offers more competitive pricing for those who are cost-sensitive but may lack some advanced features. When considering pricing, it’s essential to weigh your specific needs against what each platform provides.

In conclusion, while all three landing page builders – Instapage, SamCart, and Pagewiz – boast their respective strengths, the final decision comes down to your unique requirements as a marketer. Whether you prioritize design flexibility, strong customer support, or affordability, there’s a platform perfectly tailored to you. Instapage stands out as an exceptional choice for marketers seeking to reduce costs while enhancing conversion rates through focused and relevant landing page experiences. Don't hesitate to take Instapage for a spin with a free trial and witness firsthand the difference it can make in your marketing efforts!

FAQs

Try the most advanced landing page platform today