How Act-On vs. Constant Contact vs. Instapage stack up against each other
Compare Instapage with Act-On and Constant Contact to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Act-On vs. Constant Contact – The Landing Page Showdown
Choosing a landing page builder can feel like assembling your dream team of superheroes. Each platform brings a unique power to the table, making your marketing strategy more effective and engaging. In this ongoing battle of Instapage, Act-On, and Constant Contact, we’ll explore how these platforms stack up against each other. The stakes are high as businesses aim to reduce their costs, boost conversions, and create relevant landing page experiences that elevate brand trust and customer loyalty. So let’s step into the arena and see which hero will emerge victorious in the realm of landing pages.
Meet the Competitors: Who's in the Ring?
In one corner, we have Act-On, known for its comprehensive marketing automation capabilities. This platform caters primarily to larger enterprises looking for an all-in-one solution. Its claim to fame lies in its ability to nurture leads through various touchpoints effectively. In the opposite corner is Constant Contact, a beloved choice among small business owners for its email marketing prowess and user-friendly interface. Their intuitive design tools simplify landing page creation, making it accessible to novices. And last but not least, we have Instapage, the hero of customization and conversion optimization. This platform empowers marketers to craft highly targeted landing pages that resonate with their audiences and enhance customer engagement. Each contender has its strengths, making it essential to compare feature sets and individual advantages.
Round One - Feature Showdown: Who Offers More?
Assessing Template Variety and User Friendliness
When examining template variety and ease of use, all three platforms offer a robust library of templates designed to convert. Act-On shines with its automation features, providing users with templates that align closely with their email marketing campaigns. However, some users find its interface slightly overwhelming due to the extensive capabilities available. Constant Contact, on the other hand, excels in ease of use, presenting a more streamlined user experience. Its drag-and-drop editor allows quick customization of templates without needing technical skills. Instapage, with its focus on landing pages, offers an impressive array of high-converting templates tailored for different industries. The platform's emphasis on A/B testing allows marketers to refine their designs continually and maximize conversions, distinguishing it from the rest.
Instapage: Your Personalized Guide to Conversions
Instapage stands out as the ultimate tool for enhancing customization and conversion rates. It is not merely a landing page builder; it serves as a partner in success for marketers seeking to develop relevant experiences for their audiences. Its intuitive drag-and-drop functionality makes it easy to create captivating landing pages that align with your brand identity. Advanced features such as built-in A/B testing, heatmaps, and integrations with other marketing tools empower users to analyze performance and adjust strategies quickly. Furthermore, Instapage's focus on mobile responsiveness ensures that your landing pages perform well on any device, giving your brand reliability and boosting customer trust.
Round Two - Speed and Performance: Who Runs Faster?
Imagine standing in line at your favorite coffee shop, eagerly waiting for your drink. Just like a slow barista can ruin your day, slow loading times on a website can lead to lost conversions. This round focuses on the speed and performance of our contenders. An efficient landing page not only provides a seamless user experience but also affects SEO rankings. Quick loading pages can significantly reduce bounce rates, leading to higher customer engagement and satisfaction.
Instapage's Speed Benefits:
- Highly optimized templates ensuring rapid loading times.
- Content delivery network (CDN) capabilities for improved performance.
- Performance tracking tools to monitor page speed analytics.
- Mobile-responsive design that loads quickly on all devices.
Act-On's Performance Points:
- Performance monitoring integrated within the platform.
- Fast loading times for robust marketing automation emails.
- Customizable templates that prioritize speed.
Constant Contact's Speed Features:
- Templates designed for swift loading to minimize bounce rates.
- Responsive testing to ensure quick performance across devices.
- Automation features that optimize speed for email campaigns.
In terms of speed and performance, Instapage takes the crown. Its specialized design for landing pages allows for exceptional loading times and user experiences. Both Act-On and Constant Contact have their merits, but they do not compete on the same level of speed-focused capabilities as Instapage.
Round Three - Usability and Learning Curve: Ease of Entry
Usability is crucial when choosing a landing page builder. All platforms impact how newcomers and seasoned marketers interact with them. Instapage welcomes users with its intuitive design, making it easy for anyone to get started swiftly. The learning curve is minimal, allowing users to become proficient in a short time. Act-On, while feature-rich, might intimidate new users with its complexity, often requiring some training to navigate effectively. Constant Contact shines in this round, presenting an incredibly accessible interface that empowers small business owners to create effective landing pages without technical expertise. Regardless of the platform, users can find their footing, paving the way to expert status quickly.
Round Four - Support Teams: Your Allies in Marketing
Imagine each customer support team as a dedicated sidekick, always on standby to help you out. Instapage provides an array of support options, including live chat, email support, and a comprehensive knowledge base, ensuring that you're never left in the dark. Act-On deserves recognition for its personalized support for enterprise clients, offering dedicated account managers to address specific needs. Constant Contact also excels in support, providing users with extensive tutorials, community forums, and reliable customer service to guide them through challenges. Each platform is equipped to support users, ensuring they can capitalize on their marketing efforts.
Round Five - Evaluating Pricing and Plans: Value for Money
When considering pricing, each platform presents unique packages tailored for various needs. Instapage offers transparent pricing with a focus on value, providing all essential features without overwhelming users with hidden costs. Act-On's pricing can be steep, but the extensive automation features may justify the investment for larger companies. Constant Contact remains an affordable option for small businesses, amidst comprehensive service offerings. The choice often comes down to the user’s budget and specific requirements for their landing pages. Before making a decision, carefully evaluate what aspects matter most, whether it's features, support, or cost-effectiveness.
As we wrap up this exciting comparison, it becomes evident that all three platforms hold strengths in their own right. Both Instapage, Act-On, and Constant Contact cater to different audiences, making your unique needs and objectives the ultimate deciding factors. While they each present excellent features, Instapage notably empowers marketers to reduce costs, grow conversions, and drive relevant landing page experiences that significantly amplify brand trust and loyalty. If you're ready to elevate your landing page strategy, consider trying Instapage today through a free trial or demo.
