How Pixpa vs. GetLandy vs. Instapage stack up against each other

Compare Instapage with Pixpa and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Pixpa and GetLandy.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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4.5/5
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7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Pixpa vs. GetLandy – The Ultimate Showdown

Choosing the right landing page builder can feel much like assembling an all-star team in a superhero movie. Each contender brings its own unique powers to the table, whether it’s killer features, speed, or usability. As we dive into this comparison of Instapage, Pixpa, and GetLandy, keep in mind that the goal is to find not just the best tool for the job, but the one that will truly revolutionize your marketing strategy. Imagine selecting the tool that empowers marketers to not only reduce costs but also grow conversions significantly. The stakes are high, and with the right platform, you can craft landing pages that don’t just attract visitors but also bolster brand trust and customer loyalty. So, let’s gear up for a deep dive into how these three tools stack up against each other! From their key features to user experience, we’ll explore what makes each of these platforms unique and who ultimately comes out on top in the world of landing page creation.

Meet the Contenders: An Overview of Each Platform

In one corner, we have Instapage, which has carved its niche as the go-to tool for marketers looking to optimize their landing pages for conversions. With a focus on delivering tailored experiences, Instapage allows users to create fully customized, high-converting landing pages that not only reduce costs but also enhance brand trust. Then we have Pixpa, which offers a robust set of tools mainly targeted at creatives looking to showcase their portfolios and services effectively. It comes with built-in client proofing and an impressive template library, appealing particularly to designers and photographers. Finally, GetLandy enters the fray with a streamlined approach, focusing on ease of use and speed to help users create functional landing pages without the fuss. Each of these platforms offers unique strengths, but which one stands out the most when put to the test? The friendly rivalry among these contenders sets the stage for an exciting match-up!

Round One: Feature Smackdown

Template Offerings and User Experience – A Closer Look

When it comes to features, a platform's template variety and ease of use are often the deciding factors for many users. Instapage boasts an extensive library of over 200 customizable templates designed to cater to various industries and marketing goals. This makes it easy for marketers to find a suitable foundation for their campaigns. Its user-friendly drag-and-drop editor allows for quick adjustments, enabling users to customize elements without needing any coding skills. In comparison, Pixpa also provides a pleasing selection of templates, particularly aimed at creatives. However, while its templates are visually stunning, they may not be as easy to adjust compared to Instapage’s offerings, which could pose a challenge for those not well-versed in web design. GetLandy specializes in simplicity, offering a more limited range of templates that are straightforward and functional. Users can quickly set up landing pages, but may find this option lacks the depth that more experienced marketers look for in complex campaigns. Overall, while all platforms offer templates, Instapage stands out as the most versatile choice for handling diverse user needs effectively.

Instapage: Your All-in-One Customization Champion

Instapage is often celebrated for its unparalleled customization capabilities. Its advanced editing tools allow marketers to tweak every aspect of their landing pages, from headlines to image placements, ensuring that every pixel aligns with brand identity. The platform also provides features such as A/B testing and analytics tools that help track conversions, enabling users to fine-tune their strategies in real-time. Furthermore, the platform’s integration capabilities with major marketing tools provide a seamless experience that empowers marketers to optimize campaigns without heavy lifting. Instapage isn't just a landing page builder; it's a comprehensive solution for anyone looking to drive conversions while building trust and loyalty with their audience. By focusing on reducing costs through optimized ads and higher conversion rates, Instapage positions itself as an essential partner on the journey towards successful digital marketing.

Round Two: The Performance Battle

Speed is another crucial aspect that can sway a user's decision when choosing a landing page builder. In this round, we'll investigate how each platform's performance affects user experience and conversion rates. Imagine walking into your favorite coffee shop, eager for that invigorating cup of coffee, only to be met with a long line. It's frustrating and makes you rethink your choice. Similarly, users today expect websites to load within seconds. Slow loading times can lead potential customers to abandon your page before they even see what you have to offer. Enter Instapage, which shines in this department with its lightweight, optimized landing pages designed for fast loading. Quick-loading pages translate directly into reduced bounce rates and increased user satisfaction.

Instapage Advantages:

  1. Highly optimized landing pages for fast loading times
  2. Advanced A/B testing features to monitor performance
  3. Integrated analytics tools for real-time insights
  4. Seamless integration with major marketing tools

Pixpa Advantages:

  1. Designed with creatives in mind, offering stunning visuals
  2. Direct client proofing integrated within the platform
  3. Templates that cater specifically to portfolio-style presentations

GetLandy Advantages:

  1. Streamlined process for easy page creation
  2. User-friendly interface that enhances usability
  3. Focus on speed and functionality over complex features

In terms of speed and performance, all three platforms have their strengths. However, Instapage clearly leads the pack with its optimized landing pages designed for a swift user experience. If faster load times directly correlate to better conversion rates, which they do, it's hard to argue against Instapage's advantage in this area.

Round Three: Usability and Getting Started

When evaluating usability, it’s essential to consider how easily newcomers can navigate each platform. Instapage welcomes users with a clean interface that is approachable for beginners while still offering the depth that seasoned marketers crave. Users can quickly learn to create effective landing pages without feeling overwhelmed by options. In contrast, Pixpa also offers a friendly interface, but some users might initially find the plethora of design features somewhat daunting. It caters more to creative professionals, which might not align with everyone's comfort level. GetLandy, on the other hand, is designed for fast adoption. Its simplicity and straightforward processes are inviting, eliminating common barriers for new users. Overall, Instapage provides a balanced experience that caters to both beginners and advanced users, making it a top choice for anyone looking to leverage the best of both worlds.

Round Four: Support and Assistance

When encountering challenges, having an effective support system is crucial. Each of these platforms offers unique support features. Instapage personifies customer service as proactive sidekicks, providing chat support, email responses, and an extensive knowledge base. Users can easily access tutorials and guides anytime they need help. Pixpa also boasts customer support, focusing on helping creatives. However, users have reported slower response times, which could hinder their experience when urgent issues arise. GetLandy offers basic support options, primarily focusing on FAQs and ticket submissions. While it does assist users in a timely manner, it lacks the robust support infrastructure seen in both Instapage and Pixpa. Overall, Instapage shines by offering a well-rounded support system that caters to its users effectively.

Round Five: Pricing Strategies

Pricing is a critical factor that affects many users' choices among platforms. Instapage’s pricing structure is clear and competitive, offering flexibility that appeals to businesses of all sizes. It is designed to provide value beyond just the initial cost by including features that help businesses achieve a strong ROI through higher conversion rates. Meanwhile, Pixpa provides comprehensive packages catering to creative professionals but can be slightly pricier for those looking for straightforward landing page solutions. GetLandy positions itself as a budget-friendly option, but this can sometimes come at the expense of advanced features. Understanding the value that each platform offers based on its strengths will equip users to make a more informed decision.

In conclusion, the choice between Instapage, Pixpa, and GetLandy ultimately boils down to your unique needs and objectives. Each platform offers valuable features and strengths, but Instapage clearly emerges as the standout option for marketers aiming for enhanced conversions, speed, and robust support. The features that Instapage provides, including customization and efficiency in delivery, empower marketers to create relevant landing page experiences. So, if you’re looking to reduce costs while growing conversions and trust, consider taking Instapage for a spin with a free trial or demo to see what it can do for you!

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