How PageFly vs. JotForm vs. Instapage stack up against each other
Compare Instapage with PageFly and JotForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. PageFly vs. JotForm – Discovering the Champion of Landing Page Builders
Choosing the right landing page builder is like picking the ultimate trio of superheroes for your marketing plan. Each platform offers unique powers that can boost your online presence, but it's essential to know which one can save the day in your specific situation. In this article, we'll analyze three noteworthy contenders: Instapage, PageFly, and JotForm. With a friendly yet informative approach, we'll guide you through their strengths and weaknesses, and help you decide which landing page builder should take the crown. Are you ready to embark on this thrilling journey through the digital landscape?
Meet the Three Contenders
In the left corner, we have Instapage, the powerhouse known for its unparalleled customization options and conversion optimization tools, empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. Next up is PageFly, a user-friendly builder gaining traction with e-commerce businesses seeking quick-to-build, visually appealing pages. Lastly, we have JotForm, gathering favor for its form-building capabilities, allowing users to create landing pages integrated with custom forms effortlessly. With these strong competitors in the ring, the battle takes flight as we compare their features and performance.
Round One - A Features Faceoff
Template Diversity and User Experience Comparison
When it comes to creating landing pages, the availability of templates is essential in making the process smooth and efficient. Instapage stands tall with a vast library of professionally designed templates, catering to various industries. The platform’s drag-and-drop editor enhances user experience, enabling even those without technical expertise to create stunning pages swiftly. PageFly, on the other hand, focuses on e-commerce and provides templates tailored for creating product-specific pages that engage visitors. However, while PageFly offers significant customization options, its template selection may fall short compared to Instapage. JotForm shines in its ability to integrate forms directly into landing pages but lacks the staggering volume of templates, relying heavily on designing from scratch. Overall, Instapage's extensive template library and user-friendly editor set it apart in this opening round.
Instapage: Your Partner for Unmatched Customization and Optimization
Instapage differentiates itself through potent customization capabilities that grant users the ability to tailor landing pages to their specific needs. The platform's built-in A/B testing feature allows marketers to test variations and discover what resonates best with their audience, driving higher conversion rates. Instapage's extensive analytics tools provide insightful data to optimize campaigns continually. In an era where personalized experiences matter, Instapage positions itself as a partner, not just a tool, helping marketers reduce costs and enhance brand trust. The seamless collaboration functionality is another feather in its cap, allowing teams to streamline workflow and improve productivity. When it comes to conversion-oriented design, there is little doubt that Instapage stands at the forefront, making it a preferred choice for many marketers.
Round Two - Speed and Performance
Picture this: patiently waiting for your favorite coffee, only to find out the barista is juggling too many orders. Frustrating, right? Similarly, website load times affect user experience and can determine the success of your landing pages. In this engaging round, we will investigate how well our contenders perform regarding speed and efficiency. Fast loading times are critical—after all, users have little patience for sluggish experiences.
Instapage's Speed and Performance Highlights
- Optimized for fast loading, generating higher user satisfaction.
- Lightweight design features that minimize loading times.
- Utilizes CDNs for faster content delivery to global users.
- Built-in analytics to track performance, ensuring quick adjustments.
PageFly's Speed and Performance Highlights
- Offers rapid page-building features for time-sensitive projects.
- Integrates well with Shopify, ensuring e-commerce speed.
- Supports various optimizations but may have slower load speed on complex pages.
JotForm's Speed and Performance Highlights
- Fast form loading capabilities for seamless user experience.
- Smart forms that load only necessary elements to minimize delays.
- Optimizes for mobile compatibility, enhancing load times on all devices.
In summary, while all three tools exhibit commendable speed and performance, Instapage once again demonstrates its edge, ensuring a seamless experience that can elevate conversion rates by minimizing loading frustrations.
Round Three - User Experience and Learning Curve
Venturing into the world of landing page builders can feel daunting for newcomers. However, user experience plays a significant role in alleviating concerns. Each of our contenders provides a welcoming environment, but their approaches differ. Instapage prides itself on its intuitive interface, making it a breeze for beginners while offering deeper functionality for seasoned marketers. PageFly's user-friendly drag-and-drop features cater primarily to e-commerce enthusiasts, proving accessible for those familiar with the Shopify platform. JotForm, although more focused on form building, still offers several templates to evoke ease of use. Overall, all three platforms grant a supportive atmosphere, ushering users toward becoming comfortable and adept in landing page creation.
Round Four - Support Team and Resources
Imagine if each platform's customer support sprang into action like loyal sidekicks. Instapage shines with 24/7 support via chat and email, robust resources like tutorials, and an active user community. PageFly provides customer service through various channels, including chat and email, but lacks the same level of extensive documentation. Lastly, JotForm excels in responsive customer support, especially for any form-related issues, backed by a dedicated help center that offers various guides. Support structures play a pivotal role in user experience, and while each contender pulls its weight, Instapage's expansive support capabilities help cultivate a sense of confidence in users.
Round Five - Understanding Pricing and Plans
When it comes to budgeting for your landing page builder, pricing structures are critical for choosing the right tool. Instapage operates on a subscription model with tiered pricing based on features selected. However, it's important to weigh this cost against the platform's potential to enhance conversion rates and streamline marketing efforts. PageFly accommodates e-commerce businesses with affordable plans, but upselling extra features can become pricey in the long run. JotForm offers flexible pricing plans ideal for startups needing basic forms, but users may find expensive upgrades when testing advanced functionalities. With varying price points, it's essential to analyze which platform meets your business goals while offering the best value.
In conclusion, choosing between Instapage, PageFly, and JotForm ultimately hinges on your unique business needs. Each platform possesses its strengths in features, support, and pricing. However, if you are looking for a partner that not only enhances branding trust but also drives conversion rates, Instapage stands out as the preferred choice. Consider trying out Instapage with their free trial or demo, and witness firsthand how it transforms your marketing efforts.