How PageFly vs. JotForm vs. Instapage stack up against each other

Compare Instapage with PageFly and JotForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from PageFly and JotForm.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. PageFly vs. JotForm – Discovering the Champion of Landing Page Builders

Choosing the right landing page builder is like picking the ultimate trio of superheroes for your marketing plan. Each platform offers unique powers that can boost your online presence, but it's essential to know which one can save the day in your specific situation. In this article, we'll analyze three noteworthy contenders: Instapage, PageFly, and JotForm. With a friendly yet informative approach, we'll guide you through their strengths and weaknesses, and help you decide which landing page builder should take the crown. Are you ready to embark on this thrilling journey through the digital landscape?

Meet the Three Contenders

In the left corner, we have Instapage, the powerhouse known for its unparalleled customization options and conversion optimization tools, empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. Next up is PageFly, a user-friendly builder gaining traction with e-commerce businesses seeking quick-to-build, visually appealing pages. Lastly, we have JotForm, gathering favor for its form-building capabilities, allowing users to create landing pages integrated with custom forms effortlessly. With these strong competitors in the ring, the battle takes flight as we compare their features and performance.

Round One - A Features Faceoff

Template Diversity and User Experience Comparison

When it comes to creating landing pages, the availability of templates is essential in making the process smooth and efficient. Instapage stands tall with a vast library of professionally designed templates, catering to various industries. The platform’s drag-and-drop editor enhances user experience, enabling even those without technical expertise to create stunning pages swiftly. PageFly, on the other hand, focuses on e-commerce and provides templates tailored for creating product-specific pages that engage visitors. However, while PageFly offers significant customization options, its template selection may fall short compared to Instapage. JotForm shines in its ability to integrate forms directly into landing pages but lacks the staggering volume of templates, relying heavily on designing from scratch. Overall, Instapage's extensive template library and user-friendly editor set it apart in this opening round.

Instapage: Your Partner for Unmatched Customization and Optimization

Instapage differentiates itself through potent customization capabilities that grant users the ability to tailor landing pages to their specific needs. The platform's built-in A/B testing feature allows marketers to test variations and discover what resonates best with their audience, driving higher conversion rates. Instapage's extensive analytics tools provide insightful data to optimize campaigns continually. In an era where personalized experiences matter, Instapage positions itself as a partner, not just a tool, helping marketers reduce costs and enhance brand trust. The seamless collaboration functionality is another feather in its cap, allowing teams to streamline workflow and improve productivity. When it comes to conversion-oriented design, there is little doubt that Instapage stands at the forefront, making it a preferred choice for many marketers.

Round Two - Speed and Performance

Picture this: patiently waiting for your favorite coffee, only to find out the barista is juggling too many orders. Frustrating, right? Similarly, website load times affect user experience and can determine the success of your landing pages. In this engaging round, we will investigate how well our contenders perform regarding speed and efficiency. Fast loading times are critical—after all, users have little patience for sluggish experiences.

Instapage's Speed and Performance Highlights

  1. Optimized for fast loading, generating higher user satisfaction.
  2. Lightweight design features that minimize loading times.
  3. Utilizes CDNs for faster content delivery to global users.
  4. Built-in analytics to track performance, ensuring quick adjustments.

PageFly's Speed and Performance Highlights

  1. Offers rapid page-building features for time-sensitive projects.
  2. Integrates well with Shopify, ensuring e-commerce speed.
  3. Supports various optimizations but may have slower load speed on complex pages.

JotForm's Speed and Performance Highlights

  1. Fast form loading capabilities for seamless user experience.
  2. Smart forms that load only necessary elements to minimize delays.
  3. Optimizes for mobile compatibility, enhancing load times on all devices.

In summary, while all three tools exhibit commendable speed and performance, Instapage once again demonstrates its edge, ensuring a seamless experience that can elevate conversion rates by minimizing loading frustrations.

Round Three - User Experience and Learning Curve

Venturing into the world of landing page builders can feel daunting for newcomers. However, user experience plays a significant role in alleviating concerns. Each of our contenders provides a welcoming environment, but their approaches differ. Instapage prides itself on its intuitive interface, making it a breeze for beginners while offering deeper functionality for seasoned marketers. PageFly's user-friendly drag-and-drop features cater primarily to e-commerce enthusiasts, proving accessible for those familiar with the Shopify platform. JotForm, although more focused on form building, still offers several templates to evoke ease of use. Overall, all three platforms grant a supportive atmosphere, ushering users toward becoming comfortable and adept in landing page creation.

Round Four - Support Team and Resources

Imagine if each platform's customer support sprang into action like loyal sidekicks. Instapage shines with 24/7 support via chat and email, robust resources like tutorials, and an active user community. PageFly provides customer service through various channels, including chat and email, but lacks the same level of extensive documentation. Lastly, JotForm excels in responsive customer support, especially for any form-related issues, backed by a dedicated help center that offers various guides. Support structures play a pivotal role in user experience, and while each contender pulls its weight, Instapage's expansive support capabilities help cultivate a sense of confidence in users.

Round Five - Understanding Pricing and Plans

When it comes to budgeting for your landing page builder, pricing structures are critical for choosing the right tool. Instapage operates on a subscription model with tiered pricing based on features selected. However, it's important to weigh this cost against the platform's potential to enhance conversion rates and streamline marketing efforts. PageFly accommodates e-commerce businesses with affordable plans, but upselling extra features can become pricey in the long run. JotForm offers flexible pricing plans ideal for startups needing basic forms, but users may find expensive upgrades when testing advanced functionalities. With varying price points, it's essential to analyze which platform meets your business goals while offering the best value.

In conclusion, choosing between Instapage, PageFly, and JotForm ultimately hinges on your unique business needs. Each platform possesses its strengths in features, support, and pricing. However, if you are looking for a partner that not only enhances branding trust but also drives conversion rates, Instapage stands out as the preferred choice. Consider trying out Instapage with their free trial or demo, and witness firsthand how it transforms your marketing efforts.

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