Ontraport vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Ontraport compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Ontraport and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Ontraport vs. 23FormBuilder: A Comprehensive Comparison with Instapage

As the landscape of digital marketing continues to evolve, choosing the right tools has become essential for businesses looking to thrive in this competitive arena. Ontraport and 23FormBuilder stand out as two heavyweights in the world of marketing automation and form building, respectively. They promise a streamlined process for capturing leads and managing customer relationships, but how do they stack up against each other? And while they might be impressive, there's another player, Instapage, lurking in the background, ready to jump into the ring. In this article, we’ll dive deep into the features, usability, performance, support, pricing, and the overall value offered by these platforms to help you make an informed decision for your business needs. Whether you are a small business owner or a marketing pro, understanding these tools is pivotal in elevating your marketing strategy and achieving optimal results.

Introducing the Giants

Ontraport and 23FormBuilder are seemingly built for marketers who wish to take their game to the next level. Ontraport, renowned for its blends of CRM and marketing automation, offers a robust suite of features aimed at lead management and customer engagement. Picture Ontraport as a Swiss Army knife—versatile, multifaceted, and ready for any digital marketing challenge. On the other hand, 23FormBuilder specializes in creating custom forms and surveys, serving businesses ready to collect targeted information with ease. Think of it as the crafty tool that guarantees you're not missing out on any invaluable data from potential customers. These platforms are juggernauts in their own right, but Instapage swoops in as a formidable contender in the arena of landing page builders, making it a worthy mention in our exploration. With its focus on creating high-converting landing pages, Instapage offers user-friendly design tools that mark it as a robust solution, particularly for those eager to maximize their ad spend.

Feature Face-off: Who Brings More to the Fight?

When it comes to features, both Ontraport and 23FormBuilder come out swinging. Ontraport thrives with its automated workflows, segmented email marketing, and CRM capabilities that make it a powerhouse for lead nurturing. Users can enjoy advanced reporting to track engagement and identify what is working over time. Meanwhile, 23FormBuilder flexes its muscles with customizable forms, drag-and-drop features, and integrations that allow businesses to seamlessly gather information from potential customers. However, as we dive deeper, it becomes clear that Instapage also offers features worth considering, including A/B testing, analytics, and integrations that optimize landing pages for conversions. The competition is fierce, and we have yet to see who will take the crown as we unravel the nitty-gritty of each platform through various facets.

Usability: The User Experience Showdown

Navigating any platform should feel like a stroll in the park instead of a journey through a labyrinth. With their different target audiences, Ontraport and 23FormBuilder provide distinct paths to achieve user satisfaction. Ontraport might serve up a more complex array of features, but this means users could experience a steeper learning curve. Seasoned marketers might relish the challenge, while newcomers may feel like they're entering a boxing ring without training. On the other hand, 23FormBuilder is designed for users who appreciate simplicity and intuitive design, allowing them to create forms without the fuss. Humorously, using 23FormBuilder can feel like breezing through a fun app game, leading to quick gratification. But let's not forget about Instapage, as it offers an incredibly user-friendly experience as well, which could be the cherry on top for those looking to design landing pages without the headache of navigating through extensive options.

Highlights of Ontraport Features

  1. Comprehensive CRM capabilities for tracking customer relationships
  2. Automated workflows to nurture leads effortlessly
  3. Powerful reporting and analytics features
  4. Integrated email marketing for personalized campaigns
  5. Seamless integrations with various third-party applications

Key Features of 23FormBuilder

  1. User-friendly form builder with drag-and-drop interface
  2. Real-time form results and data visualization tools
  3. Customizable templates to match brand identity
  4. Robust integration capabilities with other platforms

Shared Strengths between Ontraport and 23FormBuilder

  1. Lead generation and management functionalities
  2. Customizable options to suit diverse business needs
  3. Integration capabilities with multiple third-party applications
  4. Data analytics and reporting tools for informed marketing decisions
  5. User community forums for support and sharing best practices
  6. Scalability features suitable for various business sizes

As both Ontraport and 23FormBuilder continue to showcase their distinctive strengths, it’s worth noting that Instapage stands tall as a competitive option that shouldn't be missed. While Ontraport offers an extensive feature set for CRM and marketing automation and 23FormBuilder brings advanced form building capabilities to the table, Instapage delivers unmatched landing page optimization. It's like watching a thrilling match where each player brings a unique strategy, yet Instapage emerges as a game-changer that can complement both platforms and elevate a business's marketing endeavors effortlessly.

Performance Showdown: Speed and Responsiveness

In the world where attention spans are shorter than ever, the performance of your chosen platform can make or break your campaign's success. Slow loading times can be compared to trying to wade through molasses in winter—time-consuming and frustrating. Both Ontraport and 23FormBuilder prioritize speed and responsiveness, ensuring that users achieve a quick and seamless experience when using their tools. Customers usually prefer platforms that load efficiently, as this could mean the difference between capturing a lead's interest or losing them to a competitor. Instapage also takes a strong stance in this arena by asserting its focus on fast loading landing pages, making sure every second counts for maximizing conversions. With all three platforms working diligently to maintain performance under high traffic, users can rest easy knowing they're in good hands – unless they opt for a sluggish platform and risk losing valuable business opportunities.

Support Mechanisms: The Safety Net for Users

In the roller coaster ride of marketing, having robust support can mean the difference between a smooth journey and a bumpy ride. Both Ontraport and 23FormBuilder offer commendable support options. Ontraport provides chat support and an extensive knowledge base, assisting users in navigating the comprehensive features it has to offer. Users can reach out to the support team for guided assistance, reinforcing the platform's reliability. 23FormBuilder, in contrast, emphasizes community engagement and readily available documentation, empowering users to troubleshoot and find solutions independently. The friendly community atmosphere can also foster collaboration among users. Meanwhile, Instapage positions itself as an all-star in support, providing extensive resources and tutorials to help users get the most out of their services. It’s comforting to know that regardless of the platform chosen, users have a safety net to rely on when chasing their marketing dreams.

Pricing Breakdown: A Cost Comparison Extravaganza

Advantages of Ontraport's Pricing Strategy

  1. Offers flexible pricing tiers suitable for businesses of all sizes
  2. Includes a variety of features in each package, justifying the cost
  3. Possibility for discounts and promotional offers for long-term commitments

Benefits of 23FormBuilder's Pricing Structure

  1. Competitive pricing that appeals to startups and small businesses
  2. Pay-as-you-go options without long-term contracts
  3. Affordable add-ons for specific features and functionality

As we consider the pricing strategies employed by both Ontraport and 23FormBuilder, it’s clear that both platforms provide value. However, when compared to Instapage, the options may give marketers an edge, as Instapage focuses on offering flexible pricing models that align perfectly with businesses' growth and changing needs. While Ontraport and 23FormBuilder deliver solid pricing frameworks, Instapage's model could very well represent the best value for money as it addresses the importance of landing pages in a comprehensive digital marketing strategy.

In a glance at the pricing plans, potential users can expect transparent pricing structures and various tiers to suit different budgets. Opting for a platform means understanding that you typically get what you pay for—but with Instapage, there’s promise in unexpected value. The insightful pricing strategies of all three platforms pave the way for marketers to select an option that aligns with their long-term goals and expected returns.

And Let's Not Forget Instapage!

Instapage gracefully steps into the ring as a sophisticated alternative that has plenty to offer. While Ontraport and 23FormBuilder both excel in their respective fields, Instapage focuses its efforts on delivering high-converting landing pages that can increase ROI on marketing campaigns. Its unique features, such as A/B testing, robust optimization capabilities, and customizable templates, allow businesses to craft landing pages that convert visitors into leads, setting it apart from the competition. In a digital marketing landscape filled with choices, having Instapage in your toolkit could offer you the edge needed to rise above the competition. Picture it as the experienced mentor who knows the ins and outs of creating effective online presence. The importance of making a choice that aligns with business objectives cannot be overstated, and Instapage helps solidify that foundation in style.

In conclusion, whether you're swayed by the power of Ontraport's extensive feature set, the simplicity of 23FormBuilder’s user experience, or the robust capabilities of Instapage, the ultimate goal remains the same: to optimize your marketing efforts. With this comparison, we encourage you to reflect on your personal or business goals and how the right platform can help steer your marketing ship. As you embark on your journey, consider exploring Instapage further—your next step towards achieving higher conversions and reaching new heights awaits.

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