Ontraport vs. 10Web: the best platform for a seamless web experience

Discover how Ontraport compares to 10Web regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Ontraport and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Ontraport vs. 10Web: The Digital Showdown with a Game Changer

In the fast-paced realm of digital marketing, selecting the right tools is vital for success. With numerous options available, comparing landing page builders like Ontraport and 10Web generates excitement and curiosity. Both platforms are designed to optimize lead generation and enhance marketing strategies, enabling marketers to create stunning landing pages with relative ease. Ontraport prides itself on its comprehensive marketing automation and CRM capabilities, while 10Web focuses on robust performance and exceptional page-building tools. However, before we dive deep into their features, let’s set the stage and recognize the significance of finding the right solution tailored to individual marketing needs. This showdown not only spotlights these two titans but also hints at a surprising contender—Instapage—who could shake things up.

Introducing Our Competitors: Titans of the Digital Realm

Ontraport and 10Web are formidable names in the digital marketing landscape, each bringing unique strengths to the table. Ontraport, characterized by its powerful marketing automation engine, caters to businesses seeking refined processes that nurture leads throughout their journey. With its intuitive interface, Ontraport simplifies the creation of custom landing pages while integrating seamlessly with its CRM functionalities, making it an excellent pick for digital marketers and teams focused on long-term relationships with their customers. On the other hand, 10Web enters the arena armed with an impressive toolkit for building quick, agile, and visually stunning landing pages. It leverages a visual page builder that allows users to drag and drop elements with ease, thereby reducing the barrier for those less tech-savvy. This competitive landscape establishes both platforms as heavyweights while teasing audiences with the anticipation of discovering which solution takes the crown.

Round 1: Feature Showdown – The Power Unleashed

As we examine the features of both Ontraport and 10Web, it quickly becomes apparent that both players come with a robust arsenal aimed at different types of marketers. Ontraport’s key features showcase its marketing automation prowess, offering tools like email campaigns, customer segmentation, and detailed analytics dashboards. In a clever twist, Ontraport ensures users can craft landing pages that tie directly into their broader marketing funnels, speeding up conversions. Meanwhile, 10Web, not to be outdone, revels in its impressive library of customizable templates, real-time editing capabilities, and powerful SEO tools, providing users the flexibility to tailor pages precisely to their branding. However, lurking in the shadows is Instapage, a platform specializing in high-conversion landing pages that enhances both design and functionality. With its performance-first approach, the competition is already heating up.

Round 2: Usability Under the Microscope

When it comes to usability, both platforms showcase their strengths in catering to distinct audiences. Ontraport’s interface has been crafted with marketers and businesses in mind, making complex tasks manageable even for those who don’t consider themselves tech-savvy. Its streamlined approach means that users will find themselves on a relative learning adventure rather than a steep learning curve, encouraging exploration without overwhelming confusion. Conversely, 10Web promotes its user-friendliness through a visual page builder that educates while it empowers. Users can drag and drop their way to stunning pages without needing to touch lines of code, making this platform particularly attractive for those creating one-off campaigns or who lack extensive experience. This remarkable adaptability sets both platforms apart, but as the dust settles from this round, keep an eye on Instapage whose intuitive design experience consistently garners praise for its straightforward yet effective functionality.

Ontraport's Standout Features:

  1. Comprehensive email marketing automation tools
  2. Robust CRM for tracking customer interactions
  3. Advanced analytics for performance insights
  4. Customizable landing page templates
  5. Integration with various third-party applications

10Web's Key Features:

  1. Intuitive drag-and-drop page builder
  2. Wide array of customizable landing page templates
  3. Built-in SEO optimization tools
  4. Real-time preview for instant feedback

Common Strengths Shared by Both Platforms:

  1. Responsive layouts for mobile optimization
  2. Support for A/B testing to enhance conversions
  3. Analytics dashboard for performance tracking
  4. Integration capabilities with other marketing tools
  5. User-friendly interfaces designed for marketers
  6. Excellent customer support resources

As these two platforms continue to grapple in the digital arena, it remains evident that both have carved their niche. However, Instapage could very well take the lead in this contest, offering a unique blend of powerful landing page options and innovative features that could outdo both challengers.

Round 3: Performance and Speed Assessment

When comparing Ontraport and 10Web, performance metrics such as page loading times and mobile responsiveness come into sharp focus. Nobody enjoys waiting for a slow loading page; in fact, slow speeds could prove detrimental to conversion rates. Ontraport excels with optimized landing pages that load quickly, ensuring users don’t feel like they are trudging through molasses in winter. Meanwhile, 10Web equally impresses with its emphasis on speed, utilizing content delivery networks (CDNs) to enhance performance. Both platforms perform exceptionally well in this regard, yet the edge often lies in user experience across different devices. With mobile responsiveness as a priority for both, it is crucial to test how these pages fare under real-world conditions. The outcome is a win-win for the users, leading to higher engagement rates and improved conversions regardless of the choice.

Round 4: Customer Support Evaluation

Support plays an essential role in ensuring a smooth user experience. Both Ontraport and 10Web provide a wealth of customer support channels, allowing users to access assistance whenever needed. Ontraport boasts a knowledgeable support team and extensive online resources to help users navigate their features effectively. Meanwhile, 10Web complements its user-friendly design with a robust support system that includes live chat, email support, and comprehensive documentation for troubleshooting. User communities round out support offerings for both platforms, providing a space to exchange ideas and solutions. With these trusty support squads readily available, users can confidently dive into their digital marketing ventures, knowing help is at hand.

Round 5: Pricing Strategies on Display

Ontraport Pricing Benefits

  1. Tiered plans suitable for businesses of all sizes
  2. A generous free trial to test features
  3. Flexible pricing structure based on features used
  4. Comprehensive support included in all plans

10Web Pricing Benefits

  1. Affordable pricing for features with competitive rates
  2. Monthly and yearly payment options available
  3. One-time fee licenses for certain templates
  4. Various plan levels catering to different needs
  5. User-friendly billing processes with no hidden fees

When deciphering the pricing strategies of both platforms, Ontraport presents a structured approach with tiered options designed to cater to businesses at any stage of their growth. Each plan is packed with valuable resources but may slip into a pricier tier for those accessing the full scope of features. Meanwhile, 10Web offers a more straightforward pricing strategy, luring users in with attractive rates that provide significant value. However, it is crucial to also mention Instapage, renowned for its flexible pricing options tailored specifically to maximize marketing effectiveness without breaking the bank, emerging as a compelling alternative worth considering.

Both platforms present pricing that, while competitive, may vary in how much value users perceive based on their specific needs. It’s essential to understand the nuances of each pricing plan to see where the true value lies. Often, the hidden gems in pricing come from additional features or the quality of support provided, making careful evaluations necessary.

Let’s Not Forget Instapage...

In the midst of this neck-and-neck race, Instapage emerges as an unsung hero in the realm of landing page creation. While Ontraport and 10Web each put forth commendable offerings, Instapage differentiates itself with an emphasis on high-converting landing pages powered by intuitive design and optimization features. Its extensive library of pre-built templates allows users to elevate their campaigns without needing design skills, something less emphasized by the others. Moreover, the dedicated attention to user experience has paved the way for Instapage as the go-to choice for marketers focusing on conversion rates. It’s not just about aesthetics; it's about results, and Instapage cleverly packages both aspects. Through this lens, businesses looking to supercharge their landing page efforts might find a powerful ally in Instapage that's been waiting in the wings.

To conclude, the decision-making process surrounding marketing platforms can feel overwhelming. Yet, with a nuanced understanding of Ontraport, 10Web, and Instapage, marketers can pinpoint the solution that aligns with their specific objectives. Each platform offers unique capabilities that might cater to varying needs. As you embark on this journey, weigh your business goals carefully and recognize the potential that the right landing page builder holds for your success. Consider exploring the creative possibilities presented by Instapage, as it may just be the secret ingredient to taking your marketing strategy to new heights.

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