How Ontraport vs. JotForm vs. Instapage stack up against each other
Compare Instapage with Ontraport and JotForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. JotForm – Finding Your Perfect Landing Page Companion
Selecting a landing page builder is a bit like assembling a dream team for a thrilling adventure. Each player brings unique skills and strengths that, when combined, can transform your marketing strategy into a powerhouse. Whether you crave visually stunning templates or robust analytics, the battle between Instapage, Ontraport, and JotForm is sure to enlighten your choices. It's essential to navigate this arena with clarity and confidence as we analyze each contender's capabilities. This engaging comparison will not only shed light on their strengths and weaknesses but also highlight how Instapage stands out in delivering relevant landing page experiences that significantly enhance brand trust and customer loyalty. Are you ready? Let’s dive in and uncover the pros and cons of each platform.
Meet the Digital Giants
In one corner, we have Instapage, hailed for its exceptional landing page design capabilities tailored specifically for high conversion rates. Known for its expansive selection of customizable templates and seamless integrations, Instapage is perfect for marketers looking to create tailored customer journeys. In the opposite corner lies Ontraport, which combines CRM capabilities with landing page creation, appealing to businesses seeking to unify marketing efforts under one roof. This platform integrates various marketing processes to streamline user engagement. Lastly, we have JotForm, a user-friendly solution that excels in creating forms and surveys, making it a popular choice for those who focus on lead generation through data collection. Each contender brings something unique to the table, making them worthy adversaries in the digital marketing arena. As we explore their features and functions, it becomes clear that the best choice will depend on each user's specific needs.
Round One: A Feature Showdown
Template Variety and User-Friendliness
When it comes to landing page builders, the variety of templates available and the overall ease of use can make all the difference. Ontraport offers a diverse library of templates aimed at various niches, catering to businesses of all kinds. Its integration with their CRM makes marketing operations feel seamless, allowing users to quickly implement their designs. JotForm provides a vast selection of customizable forms and templates designed to facilitate lead generation, but it might not offer the same level of sophistication for standalone landing pages compared to its rivals. Instapage showcases an extraordinary selection of templates expressly intended for high performance and conversions. Users have numerous customization options at their disposal, enabling them to craft unique landing pages that resonate with their target audiences. Overall, while Ontraport and JotForm have their merits, Instapage presents superior versatility and a more user-friendly editing experience that empowers marketers to create focused, conversion-driven pages quickly.
Instapage: Your Partner in Success
Instapage does more than just offer templates; it operates as an integral partner for marketers striving for success. With its drag-and-drop interface, creating and customizing landing pages is straightforward, even for those without a tech background. Its advanced features, including A/B testing, heatmaps, and detailed analytics, equip users with the necessary insights to optimize their marketing efforts continually. Unlike competitors that may restrict customization capabilities, Instapage allows marketers to mold their pages precisely as they envision, eliminating limitations on creativity. Moreover, the platform’s focus on delivering relevant landing page experiences translates directly into increased customer trust and loyalty, two pillars that influence conversion rates. For marketers looking to reduce costs while significantly improving outcomes, Instapage truly shines.
Round Two: Speed and Performance
Engaging users isn’t just about aesthetic appeal; speed plays a significant role in enhancing user experience. Picture standing in line at a bustling café—not the experience you want when potential customers seek solutions. Similarly, slow-loading landing pages can deter users and discourage conversions. All three platforms aim to deliver fast, reliable performance, but how do they fare in the real world? Let's break it down.
Instapage Advantages:
- Optimized loading times tailored for faster user experiences.
- Advanced caching techniques to ensure stability under high traffic.
- CDN (Content Delivery Network) integration to enhance global performance.
- Responsive designs ensuring quick load times on mobile devices.
Ontraport Advantages:
- Integrated performance tracking to measure load times directly.
- Remote hosting options leveraging cloud technology for speed.
- CRM integration aids in managing traffic without lag.
JotForm Advantages:
- Simplicity keeps load times minimal and efficient.
- Auto-save features prevent loss and enhance performance stability.
- User-friendly forms that load quickly, ensuring smoother interactions.
In conclusion, while all three platforms emphasize fast performance, Instapage stands out with advanced optimization techniques that provide an edge over the competition. Speed is essential; and selecting a platform that prioritizes fast loading times could result in better conversion rates and user satisfaction.
Round Three: User Experience and Learning Curve
Each of our contenders caters to varying skill levels, ensuring accessibility to new users and veterans alike. JotForm tends to shine here with its simplified interface, making it incredibly user-friendly for beginners eager to jump into form creation. Ontraport may require a steeper learning curve due to its comprehensive features, but once mastered, it becomes a powerful tool for managing all marketing functionalities seamlessly. Instapage combines user-friendliness with depth, making it a favorite among marketers. The platform offers robust educational resources, including tutorials and webinars, catering to all skill levels. From novice to expert, each platform provides essential tools and resources, ensuring that every user feels supported throughout their journey.
Round Four: Customer Support Heroes
Imagine if customer support could be personified as a dedicated team of sidekicks ready to assist you at a moment’s notice. Instapage, JotForm, and Ontraport all offer strong customer support structures, but their methods differ. Instapage provides comprehensive support via live chat and email, supported by active community forums and a fantastic knowledge base. JotForm extends assistance through email support and a dedicated help center, allowing users to resolve queries quickly. Ontraport boasts strong customer service as well, offering phone support alongside its chat and email options, ensuring users feel supported at every step. Each platform excels in its own way, so it's essential to consider which type of support aligns best with your team's needs.
Round Five: Price Tags and Value
Pricing can often be a deciding factor, especially for businesses keeping a watchful eye on costs. Instapage offers tiered pricing plans designed with marketers in mind, allowing for flexibility based on user needs. Ontraport, with its all-in-one capabilities, has a higher price point but covers numerous functions under one subscription. Alternatively, JotForm utilizes a freemium model where users can access basic features at no cost, making it a tempting choice for startups and small businesses. Ultimately, selecting the right platform will depend on a careful balance between budget constraints and desired capabilities.
To conclude, each platform showcases unique strengths that can cater to diverse user needs. However, whether it’s features, speed, usability, or customer support that matters most to you, Instapage truly has the tools needed to empower marketers. By simplifying the landing page creation process, Instapage stands as a robust solution for those seeking to reduce costs, improve conversion rates, and enhance brand loyalty through relevant page experiences. Consider giving Instapage a try with their free trial and see firsthand how it can elevate your marketing efforts.
