GetResponse vs. 23FormBuilder: the best platform for a seamless web experience
Discover how GetResponse compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
GetResponse vs. 23FormBuilder: A Comprehensive Comparison with Instapage in the Ring
Navigating the landscape of digital marketing tools can be daunting, especially when vying for the best platform to build effective landing pages and funnels. In this comparison, we’ll pit two popular contenders against each other: GetResponse and 23FormBuilder. Each platform has carved its niche in the industry, bringing unique features and benefits to the table. But before we dive into the specifics, let’s set the scene for what makes this competition so important for marketers everywhere. And lurking in the background is Instapage, a formidable player that many users swear by. Just how do these platforms stack up against each other? Let’s find out! We'll dissect everything from core functionalities to pricing, shedding light on which platform might best suit different users' needs.
Introducing the Main Competitors
GetResponse is known for its all-in-one marketing solution, particularly popular among businesses seeking effective email marketing tools. With a user-friendly interface, it allows both newcomers and seasoned professionals to create stunning landing pages. The platform also features marketing automation, making it a favorite among efficiency seekers. On the other hand, 23FormBuilder specializes in crafting customizable forms and surveys, facilitating data collection and customer engagement. Its unique selling point is the ease of building forms that seamlessly integrate into existing websites or email campaigns, proving invaluable for businesses focused on customer feedback and lead-generation. Both competitors have robust features but serve slightly different purposes. And then there’s Instapage, known for its sleek and highly customizable landing pages that convert effectively. Instapage operates as an overarching solution, ideal for agencies and marketers looking to take their campaigns to the next level.
Feature Showdown: What Each Platform Brings to the Table
In this feature face-off, both GetResponse and 23FormBuilder show off their robust functionalities. GetResponse boasts an extensive suite of tools including email marketing, landing page creation, marketing automation, and analytics, all bundled in a single platform. Users can create engaging newsletters and design unique landing pages that are optimized for conversion, giving them an edge in driving traffic and sales. Meanwhile, 23FormBuilder focuses primarily on customizable forms, boasting features such as drag-and-drop form creation, conditional logic, and in-depth analytics on form performance. This specialization makes it easier for businesses to gather and analyze customer data efficiently. However, there’s a twist waiting in the corner – Instapage also offers integrations with various platforms and is acclaimed for its A/B testing capabilities and advanced analytics. Both competitors have intriguing features; however, the preceding rounds of comparison will certain reveal just who comes out on top.
Usability: A User's Perspective
When it comes to usability, every tool needs to cater to its audience, varying from newbie marketers just learning the ropes to seasoned pros looking for advanced options. GetResponse shines with its straightforward interface that allows users to create effective campaigns without a steep learning curve. Users often appreciate the readily available resources and intuitive design that helps them launch campaigns quickly. In contrast, 23FormBuilder's simplicity in form creation allows users to design without getting bogged down in technical jargon. Its minimalistic approach means users can focus more on form functionalities. But let’s not forget about the learning adventure – while both platforms are user-friendly, Instapage offers a plethora of templates and widgets that enhance experience, making complex tasks seem like a walk in the park. The combination of aesthetic design and user experience here stands as a testament to what professional marketers value.
GetResponse Features Unveiled:
- Comprehensive email marketing tools for targeted campaigns
- Customizable landing page templates that are mobile-friendly
- Automated marketing funnels for streamlined engagement
- Integrated analytics dashboard for tracking performance metrics
- Webinars and marketing automation features for enhanced interaction
23FormBuilder Features Highlighted:
- Drag-and-drop form builder for easy customization
- Conditional logic for more tailored user experiences
- Analytics to track form submissions and user data
- Integration capabilities to link with various platforms
Common Attributes Shared by Both Platforms:
- User-friendly interfaces designed with non-technical users in mind
- Analytics to gauge performance and improve future campaigns
- Integration options for CRM and other marketing tools
- Mobile responsiveness ensuring accessibility on all devices
- Customizable templates allowing for brand alignment
- Regular updates and feature enhancements to keep up with trends
As both platforms settle into their respective corners, it’s worth noting that the competition isn't just between GetResponse and 23FormBuilder. Instapage stands tall as a formidable contender, offering minimalist designs and optimized landing pages specifically built for conversions, placing it above both in some aspects. It's clear the landscape is rich with choices, and your final decision could significantly impact your marketing outcomes.
Performance: The Speed Battle
Performance is paramount in the digital landscape, with page loading times and mobile responsiveness being critical factors for user engagement. In comparing performance aspects, GetResponse impresses with its fast loading times that ensure user experience is not hindered. Slow-loading pages can liken to molasses in winter; no one wants to wait, especially when a potential customer is on the verge of making a decision. On the other hand, 23FormBuilder also delivers solid performance, ensuring that forms respond quickly even during peak web traffic periods. Both platforms have optimized their designs for mobile, making access easy for users on-the-go. But yet, the final word seems to point towards Instapage, which boasts exceptional loading speeds alongside its robust editor, making it a standout choice for lead generation and marketing conversions. As we prioritize performance, the user satisfaction truly reflects in industry feedback.
Support Channels: Who Has Your Back?
Customer support is a crucial part of any platform, as everyone occasionally needs a hand. GetResponse has cultivated a reputation for its customer service, offering extensive resources, live chat, and email support to assist users with any challenges. The knowledge base is well-organized, making it easy to find information quickly. Conversely, 23FormBuilder also delivers support through tutorials, community forums, and responsive helpdesk services, which can be critical for new users grappling with unfamiliar functionalities. Enter Instapage, known for its comprehensive support options that include live chat, emails, and guided onboarding sessions aimed at making sure users maximize the platform's potential. With both competitors valuing customer support, those needing immediate assistance may find themselves swaying towards Instapage for its additional resources.
Pricing Wars: Finding the Best Deal
GetResponse's Pricing Edge:
- Freemium access allowing beginners to explore features for free
- Flexible pricing plans that grow with your business needs
- Offers discounts on yearly subscriptions to save costs
- Affordability, especially for startups seeking powerful tools
23FormBuilder's Pricing Perks:
- Free tier available for basic form creation
- Cost-effective plans for small to medium-sized businesses
- Flexible payment options, including monthly and yearly subscriptions
- Features tailored to drive growth even at lower price points
When it comes to pricing, both GetResponse and 23FormBuilder serve distinct markets with their approaches. GetResponse offers a range of plans that adapt to growing businesses, providing notable value particularly for growing companies looking for integrated marketing solutions. Meanwhile, 23FormBuilder crafts budget-friendly pricing perfect for those who need simple solutions for form and data collection. However, Instapage frequently positions itself as the best value for money by providing advanced functionalities at competitive rates, making it a go-to for marketers wanting more from their campaigns.
Let's take a closer look into the pricing plans for clarity, with a cheerful acknowledgment that what you pay dictates what you get—and sometimes, finer details come to play in unexpected ways. Finding a perfect balance between functionality and budget should be the goal, ensuring marketers choose plans that enable their growth.
Spotlighting Instapage: The Game-Changer
Instapage emerges as a powerful ally for marketers seeking more than basic functionalities. With its unparalleled focus on conversions, the platform turns landing page creation into a tailored experience, offering features like advanced A/B testing, collaboration tools, and a wide array of templates designed explicitly for increased conversions. Users often find themselves captivated by the fluidity of its design elements and the customization options that perfectly align with brand requirements. Instapage doesn't just provide a tool; it presents a holistic approach to landing page success that can elevate campaigns above the competition. As we wrap up our comparison, remember that the right platform will align with your business goals while being flexible enough to adapt with your expansion. Embrace the potential of informed decisions in your marketing journey with Instapage as a reliable partner, knowing you’re poised for remarkable growth ahead.
In closing, selecting the right digital marketing tool can indeed set the stage for success. Whether you lean toward the capabilities of GetResponse or the straightforwardness of 23FormBuilder, or even find yourself drawn to the comprehensive strategies offered by Instapage, it's essential to evaluate how each aligns with your objectives. Take the time to explore each option, weighing features, support, and performance against your unique needs. With the right platform, you’ll not only enhance your marketing tactics, but you’ll also be equipped to soar higher in achieving your business goals.