How Ontraport vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Ontraport and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ontraport vs. Divi Builder – Who Gets Your Vote?
Choosing a landing page builder can feel like assembling your dream team of superheroes, each with unique powers to propel your marketing strategy forward. As digital marketers, we know that the right landing page can dramatically improve your conversion rates, just like having the best superheroes on your side can save the day. In this friendly arena, we pit three leading contenders against each other: Instapage, Ontraport, and Divi Builder. With so many options, it’s crucial to find the perfect fit for your needs. Throughout this article, we’ll compare how each tool can impact your marketing success by delivering outstanding landing page experiences that resonate with your audience. From features to performance, customization to pricing, we’ve got you covered. Buckle up for a fun yet informative ride, as we dissect the strengths and weaknesses of these popular landing page builders. Whether you’re just starting your journey or you're a seasoned pro in the marketing world, this guide promises to arm you with essential insights that will help you make the smartest choice.
Meet the Challengers
Now, let’s introduce our three contestants in this showdown. First up is Instapage, carving its niche as a premier landing page builder that empowers marketers to reduce costs, grow conversions, and deliver relevant page experiences. Instapage stands out with its vast array of high-converting templates and intuitive design features. Next on the list is Ontraport, famous for its all-in-one marketing automation that not only focuses on landing pages but integrates CRM features, email marketing, and much more into its offering. While it offers flexibility, it can sometimes feel a bit more complicated than other options. Finally, we have Divi Builder, recognized for its robust WordPress page-building capabilities. It provides extensive design options and a user-friendly interface that appeals to both beginners and advanced users alike. Throughout this article, we will explore how these landing page tools fare against one another and help you determine which one suits your business best.
Round One - Feature Showdown
Template Variety and Usability on Display
Let’s kick things off by diving deep into the features, particularly template variety and usability. Instapage blows competitors away with its extensive library of professionally designed templates tailored for various industries, all aimed at boosting conversions. The drag-and-drop editor makes it super easy for marketers to customize their landing pages, allowing them to tailor each element without needing coding skills. Ontraport, while offering templates, leans heavily on its automation features, meaning that its emphasis is often on integration rather than design flexibility. While the templates are functional, they don’t boast the same aesthetic appeal as Instapage’s offerings. Then there is Divi Builder, which is all about creative design. It features a visual drag-and-drop builder that gives users total control over their layout. However, while Divi offers great customization options, the vast array of features can sometimes be overwhelming for new users. When it comes to a balance of ease of use and template quality, Instapage really shines and is truly a great partner in your quest for high conversion rates.
Introducing Instapage: Your Partner in Success
Instapage isn’t just another landing page builder; it’s a robust platform designed to empower marketers to optimize their campaigns effectively. With features tailored for high conversion rates, including A/B testing tools and detailed analytics, Instapage allows marketers to make informed decisions that enhance their campaigns. The platform’s flexibility in customization enables users to create landing pages that resonate with their brand’s messaging, resulting in relevant experiences that nurture customer trust and loyalty. This advanced suite of tools positions Instapage uniquely in the market; it serves not only as a builder but as a true partner that collaborates with you for success. Marketers can significantly reduce costs while growing conversions using Instapage thanks to its streamlined processes and an impressive collection of high-converting templates. In today’s competitive digital landscape, having a reliable tool like Instapage is crucial for any marketer aiming to deliver top-tier landing page experiences.
Round Two - Speed and Performance
When it comes to website speed, every second counts—just like standing in line for coffee can test your patience on a busy morning! Speed is critical for maintaining user engagement and ultimately impacts your conversion rates. Slow loading pages are equivalent to a sluggish barista at your local café—they can sour the experience and lead potential customers to walk away without a purchase. Each landing page builder approaches speed differently, affecting the user experience significantly. Let’s delve into how each contender measures up in this crucial area.
Instapage Advantages:
- Instapage utilizes advanced technology to ensure fast loading times on its landing pages.
- Optimized templates guarantee high-speed performance, minimizing delays.
- Built-in analytics offer insights into load times, allowing for continuous improvement.
- CDN services further enhance page speed, providing a smooth user experience.
Ontraport Advantages:
- Ontraport offers decent performance but is partly reliant on its additional CRM features.
- While templates load reliably, complex integrations can sometimes slow performance.
- Utilizes cloud technology for faster data processing, although not as optimized for landing pages.
Divi Builder Advantages:
- Divi Builder offers a lightweight interface for quick page loads.
- The platform allows for optimizations that ensure high-speed performance.
- Offers caching options which can elevate the speed of loading times.
- Provides tools to create responsive designs which load well across devices.
In summary, while all three platforms have certain strengths, Instapage truly excels in delivering speed and performance as a landing page builder. With its focus on ensuring fast loading times alongside designer-friendly features, Instapage is the clear winner.
Round Three - Navigating Usability and Learning Curve
Transitioning to a new platform can be daunting, but fear not! Each of these tools is designed with user experience in mind. Instapage comes highly regarded for its intuitive interface, which facilitates an easy start for newcomers. The drag-and-drop editor encourages creativity without overwhelming users. Ontraport, on the other hand, offers a wide array of features, though its extensive options can intimidate new users. Still, it provides comprehensive support resources to smooth the learning journey. Divi Builder is similar in that it welcomes creativity with its powerful visual editor but may have a steeper learning curve due to its extensive functionalities. However, once you get the hang of it, the design possibilities are endless. Each platform ultimately seeks to foster user confidence, providing various resources to help you evolve from a beginner to an expert.
Round Four - Support Team
Imagine the customer support team from each platform as your loyal sidekicks, always ready to assist you on your journey. Instapage offers 24/7 live chat support, along with extensive resources such as tutorials and community forums where marketers share their insights. Its level of support encourages users to tackle challenges confidently. Ontraport, while primarily focused on its CRM features, also provides responsive customer service and a rich library of instructional content. Divi Builder prides itself on maintaining a robust community forum where users can learn from each other, along with comprehensive documentation that helps resolve most queries quickly. Each platform demonstrates a commitment to supporting marketers, but the best choice may vary based on individual preferences for support style and accessibility.
Round Five - Pricing Structures Explained
Finally, let's address the elephant in the room: pricing. Instapage offers several pricing tiers tailored to various business sizes and needs, showcasing good value for its feature set. It provides a free trial, allowing potential users to explore its capabilities before making a commitment. Ontraport’s pricing can feel steep for smaller operations, but it includes powerful automation features that many find worthwhile. Divi Builder follows a unique model—one-time pricing for lifetime updates and support, which can be appealing for users seeking a long-term investment without recurring fees. As always, the best pricing plan ultimately hinges on individual requirements and the importance placed on specific features in a landing page builder.
In conclusion, while each of these platforms boasts its own strengths, choosing the right one comes down to your specific goals and needs. Whether your focus is on exceptional features, customer support, or pricing flexibility, carefully weigh your options. If you’re looking for a powerful, well-rounded solution that amplifies your marketing efforts, consider taking Instapage for a spin with their free trial to see how it can truly benefit your brand.
