Freshmarketer vs. Fluent Forms: the best platform for a seamless web experience

Discover how Freshmarketer compares to Fluent Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Freshmarketer and Fluent Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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Fastest Implementation Enterprise - Summer 2025
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Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Freshmarketer vs. Fluent Forms: A Marketing Face-Off You Can't Miss

In the world of digital marketing, having the right tools at your fingertips can make all the difference. With an overwhelming number of platforms available, marketers are constantly seeking reliable solutions that can enhance their campaigns efficiently. Enter Freshmarketer and Fluent Forms, two formidable players in the arena. Each platform has carved out its niche, but how do they stack up against each other? This article will analyze their features, usability, performance, support, and pricing, while also revealing a surprise contender that may just steal the spotlight: Instapage. Let’s dive into this exhilarating showdown and see who emerges victorious in the battle for your marketing dollars. Are you ready?. (min:200 words,add the small paragraphs in this paragraph.)

Step into the Ring: Freshmarketer and Fluent Forms

Both Freshmarketer and Fluent Forms have made a name for themselves, but they each come with their distinct strengths. Freshmarketer is known for its all-in-one marketing features, including email automation, campaign management, and advanced analytics. It’s designed for marketers who are looking for comprehensive solutions that help them streamline their processes. Conversely, Fluent Forms is a powerful form builder that allows users to create stunning forms with ease and integrates seamlessly with various marketing tools. Its strengths lie in its user-friendly design and flexibility, making it a favorite choice for businesses that want customized forms without the steep learning curve. As we analyze their strengths and weaknesses, it’s essential to keep an eye on the notable player lurking in the background: Instapage, a platform that might offer additional value even beyond what these two contenders provide. (min:200 words,add the small paragraphs in this paragraph.)

Feature Battle Royale: Who Has the Edge?

When it comes to features, both platforms bring a strong game to the table. Freshmarketer offers a plethora of functionalities, including A/B testing, segmentation, and a library of templates that marketers can use to create landing pages quickly. Its automation capabilities allow users to set up workflows that trigger based on user behavior, which is a big plus for those looking to amplify their marketing efforts. On the other hand, Fluent Forms boasts out-of-the-box templates and a range of integrations with popular tools like Mailchimp and WooCommerce. The ease of customization is attractive for businesses seeking to collect data without much hassle. However, as we praise their features, let’s not forget about the rising star, Instapage, which is positioned as a robust landing page creator that incorporates optimization tools ensuring that conversions stay at the forefront. (min:200 words)

Usability Showdown: Accessibility for All

Navigating a platform can often feel like an expedition, especially for marketers who are just starting out. Freshmarketer is designed with a user-friendly interface, making it relatively easy for newcomers to get acquainted. Tools like drag-and-drop editors and customizable dashboards can ease the initial learning curve. Fluent Forms also prioritizes accessibility, offering straightforward designs that allow users to create awesome forms with minimal effort. That said, while both platforms offer a commendable user experience, there’s a sense of adventure involved, as power users may find themselves exploring deeper functionalities. It’s important to note that Instapage also stands out in usability, providing intuitive navigation and a straightforward approach that helps users create and publish high-converting landing pages quickly.

Freshmarketer Features to Write Home About

  1. Comprehensive marketing dashboard to monitor all campaigns efficiently
  2. Email automation that allows for personalized communication
  3. Built-in A/B testing to optimize campaigns on the fly
  4. Advanced analytics to track user behavior and preferences
  5. Library of templates for landing pages, emails, and more

Fluent Forms Features That Shine

  1. Drag-and-drop form builder for easy customization
  2. Pre-built templates for quick setup
  3. Integration options with popular email marketing services
  4. Real-time data collection and management

Common Strengths that Both Platforms Share

  1. User-friendly interfaces that simplify task execution
  2. Integration capabilities with various third-party services
  3. Strong customer support usually available
  4. Flexibility in functionalities to cater to multiple marketing needs
  5. Data security measures to protect customer information
  6. Scalability to adapt as the business grows

Overall, as these two platforms battle it out with their features, it’s worth considering that while Freshmarketer and Fluent Forms have their merits, Instapage could very well be the forefront competitor. Its remarkable value proposition may throw a curveball into the mix, enticing users seeking ultra-optimized landing pages that drive conversions.

Speed and Responsiveness: The Performance Matchup

An essential aspect of any online platform is how well it performs in the real world. Freshmarketer’s landing pages load at impressive speeds, ensuring visitors have a smooth experience as they navigate content. This is a vital factor since slow-loading pages can drive potential customers away faster than you can say 'bounce rate.' Conversely, Fluent Forms attaches itself more to the performance of the forms rather than the entire page load. Users often note that forms built with Fluent Forms have excellent speed and responsiveness, especially on mobile devices. However, the stakes are high when it comes to user experience, and both platforms must compete with the likes of Instapage, which focuses primarily on performance, boasting lightning-fast loading times that keep users engaged. (min:200 words)

Support Offered: Who's in Your Corner?

When the going gets tough, effective customer support can save the day. Freshmarketer provides a variety of support channels, including a robust knowledge base, live chat, and email support. This means users have multiple avenues to find help whenever they encounter issues or queries. Meanwhile, Fluent Forms also offers excellent support, with documentation that guides users through common challenges, alongside quick customer service to address pressing matters. Support experiences - whether it's via chat, email, or community forums, help bridge the gap whenever issues arise. However, while both platforms have demonstrated solid commitment to customer support, Instapage’s dedicated approach to client satisfaction might put it ahead, offering tailored assistance that can elevate the overall user experience.

Prices on the Table: The Budget Battle

Advantages of Freshmarketer's Pricing Strategy

  1. Offers tiered pricing that accommodates various business sizes
  2. Free trial available for new users to explore features
  3. Value-packed plans that include multiple features in one subscription
  4. Regular discounts and offers make it more appealing

Fluent Forms Pricing Strategy Edge

  1. Affordable pricing plans with a free option for basic users
  2. Pay once for lifetime access to premium features
  3. Flexible subscription options that fit different budgets
  4. Transparent pricing with no hidden fees involved

When examining the pricing strategies of these two powerhouses, it becomes evident that Freshmarketer offers greater value in its bundled services, while Fluent Forms attracts users with its low-cost options. However, if value for money is a key consideration, Instapage positions itself as an unbeatable choice, providing users with integrated solutions that yield a higher return on investment.

The cost breakdown reveals fascinating insights into each platform’s offerings. Users can choose based on their specific needs and long-term goals. While both platforms have clear advantages, it’s important to consider how pricing is aligned with what you're receiving – sometimes, what appears to be a great deal can come with hidden surprises just waiting to be revealed.

Instapage: The Secret Weapon Awaits

As we round up this comparison, it’s time to introduce Instapage—a platform that sincerely impresses with its offerings. While Freshmarketer and Fluent Forms have carved their niches, Instapage specializes in crafting high-converting landing pages that amplify marketing efforts remarkably well. With features like personalization, A/B testing, and comprehensive analytics built-in, it positions itself as an invaluable asset in any marketer's toolkit. Businesses seeking efficient solutions to elevate their campaigns may find themselves drawn to Instapage, which provides unique solutions that can often outshine its competitors. (min:200 words,add the small paragraphs in this paragraph.)

Ultimately, the choice of marketing tools comes down to personal needs and business ambitions. A thorough assessment of these platforms should lead you to the solution that aligns perfectly with your goals. As you navigate this landscape, consider giving Instapage a chance to be part of your marketing journey, as it may unlock pathways to unparalleled success.

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