Divi Builder vs. Squarespace: the best platform for a seamless web experience

Discover how Divi Builder compares to Squarespace regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Divi Builder and Squarespace.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Divi Builder vs. Squarespace: A Comprehensive Comparison with an Unexpected Contender

As digital marketers and business owners explore the options for creating stunning websites, two platforms often emerge as frontrunners: Divi Builder and Squarespace. Both are formidable players in the website building arena but represent different philosophies and approaches. Understanding the nuances between them is essential for deciding which one best fits your needs. Will you go for Divi's flexibility and customization options, or will Squarespace's simplicity and aesthetic charm win your heart? Furthermore, lurking in the shadows is Instapage, a platform that promises to be a game-changer. This article will take you through a detailed comparison of these two popular website builders along with a peek into Instapage's offerings, helping you make an informed decision that aligns with your goals. With that in mind, let’s jump into a review that dissects their respective strengths and weaknesses, offering insights you won't want to miss out on.

The Titans Enter the Ring

Divi Builder and Squarespace are like heavyweight champions in the world of website design. Divi, a product of Elegant Themes, is well-known for its extensive customization capabilities, being particularly favored by those who want to dive deep into design elements. On the other hand, Squarespace is synonymous with slick designs and user-friendly tools, making it a go-to choice for creatives and entrepreneurs who prioritize out-of-the-box aesthetics. Both platforms have cultivated loyal followings, and each has carved out a niche in the crowded marketplace. Divi thrives on giving users the reins to manipulate every aspect of their websites, while Squarespace attracts those who appreciate beautifully crafted templates that require minimal fuss. Their strengths draw in diverse user groups, ensuring that both continue to innovate as competition intensifies in the digital realm. But wait! As the crowd cheers for these two, Instapage stands in the wings, ready to show how it fills gaps neither of the other platforms touches, offering something particularly potent for marketers focused on conversions.

Feature Comparison: The Face-Off Begins

Let's dive into the features that set Divi Builder and Squarespace apart in this showdown. Divi Builder shines with its drag-and-drop interface, where users can tweak every aspect of layout and design. Custom CSS can be employed without hindrance, offering design aficionados the playground they crave. Squarespace, meanwhile, holds its own with stunning design frameworks that necessitate no coding knowledge. Users can easily create visually appealing websites with features like image galleries and social media integrations. However, lurking around backstage is Instapage, with its powerful collaboration tools aimed at marketers wanting to create effective landing pages. Both Divi and Squarespace bring their unique advantages to the table, making this feature showdown an exciting contest that encourages you to reflect on which platform resonates more with your specific needs.

User Experience: Navigating the Platforms

User experience often dictates how efficiently one can create and manage a website. Here, Divi Builder caters to a wide range of users—from novices who might be anxious about their technical skills to seasoned developers looking for high-end customization. The learning curve might feel steeper for newcomers, but once it's conquered, it feels like riding a bike! In contrast, Squarespace possesses an intuitive dashboard that is more straightforward, allowing users to quickly get started without a technical background. In this round, while Divi provides flexibility, Squarespace makes up for it with ease of use. It's worth noting that Instapage excels in usability for marketing teams, offering templated structures to ensure faster deployment of high-conversion landing pages, delivering impressive results without the steep learning curve.

Divi Builder Features to Note:

  1. Advanced drag-and-drop editor for detailed customization.
  2. Extensive third-party integrations to enhance functionality.
  3. A/B testing capabilities for optimizing conversions.
  4. Real-time visual editing options for immediate results.
  5. Global elements for maintaining consistency across pages.

Squarespace Features You’ll Love:

  1. Stunning, professionally designed templates for a premium feel.
  2. E-commerce capabilities directly embedded within the platform.
  3. Built-in SEO tools to boost visibility on search engines.
  4. Reliable hosting with integrated performance analytics.

Features They Both Share:

  1. Mobile-responsive design ensuring websites look great on any device.
  2. Customer support options including tutorials and forums.
  3. User-friendly interfaces suitable for varying levels of expertise.
  4. SEO options to optimize content for better visibility.
  5. Integration capabilities for added functionality.
  6. Regular updates to maintain security and features.

In the end, both Divi Builder and Squarespace enhance user experience in their unique ways, yet Instapage emerges as an exciting alternative focused on maximizing conversion potential with its specialized landing page features, creating a trifecta of options to explore.

Page Performance: The Speed Showdown

When it comes to performance, speed can be a deal-breaker. Divi Builder allows for highly customized elements but can sometimes lead to slower load times due to extensive features. Squarespace’s templates are optimized for speed, meaning creators can expect swift loading times—an essential factor for maintaining visitor engagement. User expectations for fast-loading pages are high, and any lag can feel like a slow crawl through molasses in winter. A website’s success hinges on its ability to retain visitors, and page loading times have a direct impact on SEO rankings as well. Instapage makes its mark, stressing the importance of speedy conversion-focused pages that load efficiently and can adapt seamlessly for all users. In this competitive landscape of page performance, each platform has its strengths, but the crucial question for users is how they define success.

Support Services: Help at Your Fingertips

Support can make or break the experience of using a software platform, and both Divi Builder and Squarespace offer various channels for assistance. Divi provides robust documentation and community forums to address queries, while Squarespace supports its users with a dedicated customer service team available via email and live chat. However, Instapage goes a step further by offering specialized customer outreach designed for marketers, ensuring users can swiftly troubleshoot landing page woes. With so much riding on user support, understanding how each platform approaches this aspect is crucial in identifying which one fits your needs for guidance.

Pricing Dynamics: What’s the Cost?

Divi Builder Pricing Advantages:

  1. One-time fee for lifetime access, offering a substantial value.
  2. No limits on the number of websites you can build.
  3. Frequent discounts and promotions available.
  4. Access to regular updates and new features at no extra cost.

Squarespace Pricing Benefits:

  1. All-in-one pricing model that includes hosting and features.
  2. Flexible subscription plans catering to various needs.
  3. Starter plans that enable small businesses to grow affordably.
  4. Free domain for the first year with annual billing.

When comparing Divi Builder and Squarespace, the pricing strategies reflect their differing approaches. Where Divi might appeal to those looking for a long-term investment through its one-time fee, Squarespace’s subscriptions deliver an integrated package. However, Instapage stands as a flexible contender, particularly appealing for its scalable pricing that focuses on value for conversion-centric businesses, making it difficult to beat in terms of return on investment.

Both platforms provide attractive options for customers, but it’s necessary to consider the details of what you are paying for. Pricing is a vital factor, and while some might feel comfortable with flat rates, others might find subscription fees more aligned with their financial strategy. Be willing to explore pricing plans, as there are often hidden gems waiting in unexpected places.

Enter Instapage: The Game-Changer

In the midst of this turbulent comparison, Instapage emerges as a formidable alternative that may just steal the show. Known for its exceptional landing page capabilities, Instapage excels in features that specifically target marketers looking to enhance their conversions without the complexities of extensive web design. Its user-friendly template options, A/B testing features, and powerful customization tools make it the perfect choice for those focused on digital marketing outcomes. Unlike its competitors, Instapage places the spotlight on creating landing pages that convert, solidifying its reputation as an invaluable tool for businesses aiming for measurable success. As we assess all options, it’s crucial to consider how Instapage can fill any gaps left by Divi Builder and Squarespace, giving marketers the competitive edge they might have been seeking all along.

To wrap things up, it's clear that making informed choices is paramount in the realm of digital marketing. Divi Builder, Squarespace, and Instapage each present unique opportunities to achieve web success tailored to personal and business goals. As you embark on this journey, consider which platform aligns most closely with your needs and aspirations. You may just find that one stands out as the secret ingredient to launching your project to new horizons. The right platform can propel you upward, making it imperative to dive deeper into your options and discover all that Instapage has to offer as you move into the next phase of your marketing adventure.

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