How Nelio A/B Testing vs. Joomla vs. Instapage stack up against each other

Compare Instapage with Nelio A/B Testing and Joomla to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Nelio A/B Testing and Joomla.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Nelio A/B Testing vs. Joomla – Which One Takes the Cake?

When it comes to choosing a landing page builder, picking between Instapage, Nelio A/B Testing, and Joomla is much like assembling a dream team of superheroes. Each platform boasts unique powers, and marketers are on the lookout for the best sidekick to boost their campaigns. Just as Batman represents tactical prowess and Spider-Man embodies agility, selecting the right landing page builder can make or break your digital marketing strategy. Let's navigate this friendly rivalry to discover which contender not only stands out but also how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing experiences that increase brand trust and loyalty. In this analysis, we’ll explore their features, performance, usability, and pricing so you can make your informed decision and harness the incredible potential of a winning landing page tool.

Introducing the Heroes of the Digital Landscape

In the left corner, we have Instapage, a powerhouse that champions customization and conversion optimization. With its meticulous focus on delivering tailored landing page experiences, Instapage allows marketers to reduce costs while increasing conversion rates. In the right corner, Nelio A/B Testing emerges as a dedicated experimental partner, aiding marketers in testing their strategies with ease. Lastly, we have Joomla, a versatile content management system that offers multifaceted features but may require a steeper learning curve. All three contenders engage in unique ways to capture the attention of your audience, with differing strengths that appeal to various marketing styles. As we navigate through this friendly face-off, we’ll delve deeper into their individual capabilities, highlighting how they cater to the landing page needs of modern marketers.

Feature Showdown – What's on Offer?

Template Options and User-friendliness

Let’s kick off our showdown by examining the templates and ease of use offered by each platform. Instapage shines with its extensive range of professionally designed templates that are not just visually appealing but also optimized for conversion. Each template is equipped to be customized easily with a simple drag-and-drop interface, making it extremely user-friendly. On the other hand, Nelio A/B Testing provides useful features for marketers eager to experiment with different versions of their landing pages, but its template selection is less extensive compared to Instapage. Then we have Joomla; while it offers vast customization capabilities, its templates may require more technical skills to modify effectively. For marketers seeking a quick-to-launch solution without needing coding expertise, Instapage certainly leads the pack in this category, making it an easy choice for both novices and pros alike.

Instapage: Ultimate Customization and Optimization Focus

Instapage takes the stage as a prime contender with its powerhouse of tools designed for maximum customization and conversion rate optimization. It empowers marketers by offering a wide variety of templates and in-depth customization options that enable them to design landing pages tailored to their specific audience needs. The platform's advanced features, such as A/B testing, dynamic text replacement, and extensive analytics, ensure that every marketing effort is streamlined for optimal results. Instapage isn’t just a tool; it’s a vital partner in achieving marketing success. By allowing marketers to reduce costs while enhancing conversion rates, Instapage elevates the standard for what a landing page builder can be. Investing in Instapage guarantees not only a visually engaging outcome but also a process that builds brand trust and nurtures customer loyalty.

Speed and Performance – The Race to Load Times

Now, let's shift gears to the critical aspect of speed and performance. We all know that waiting for a page to load can feel maddening, akin to standing in a long line at a coffee shop when you're craving your morning boost. Let’s explore how our contenders perform in this race against time, acknowledging that a quick-loading landing page can substantially enhance user experience and conversion rates.

Instapage Advantages:

  1. Highly optimized for rapid load times due to cloud hosting.
  2. Advanced caching mechanisms ensure fast page delivery.
  3. Responsive design automatically adjusts for all devices, enhancing speed on mobile.
  4. Robust infrastructure with minimal downtime ensures continuous performance.

Nelio A/B Testing Advantages:

  1. Focused on testing different landing pages, minimizing load on users.
  2. Integrates effectively with existing WordPress sites, leveraging their speed.
  3. Provides efficiency reports that flag slow-loading tests and suggests optimizations.

Joomla Advantages:

  1. Offers various optimization tools to enhance page load speed.
  2. Flexible caching options can be tailored for performance.
  3. User can incorporate lightweight themes to reduce loading times.
  4. Custom extensions to monitor and improve speed metrics.

In this analysis of speed and performance, Instapage takes the lead by demonstrating a consistent ability to deliver quick-loading pages, essential for retaining audience attention and boosting conversion rates. While Nelio A/B Testing and Joomla provide their strengths, ultimately, the user experience heavily leans in favor of Instapage.

Navigating Usability and Learning Curves

When considering a landing page builder, usability and the learning curve are critical factors that can determine the success of your marketing efforts. Instapage embraces all skill levels, featuring an intuitive interface that welcomes newcomers with open arms while providing advanced tools for seasoned marketers. Nelio A/B Testing supports users with straightforward integration into WordPress, making it accessible for those already within that ecosystem. While Joomla offers vast flexibility and capability, its management interface can feel overwhelming for beginners, requiring users to invest time in learning the ropes. Regardless of whether you're just dipping your toes into digital marketing or you're a pro looking to perfect your craft, these platforms provide paths to success, albeit with varying degrees of complexity. Instapage stands out due to its balanced approach, offering an easy onboarding experience that moves users toward expert-level efficiency.

Customer Support – Your Marketing Sidekicks

Customer support can prove invaluable when navigating landing page challenges. Think of them as trusty sidekicks, always ready to swoop in for assistance. Instapage delivers exceptional support with various channels, including live chat, email, and a robust knowledge base filled with helpful articles and tutorials. Nelio A/B Testing offers a solid support structure but predominantly revolves around documentation and ticketing. Meanwhile, Joomla's support is often community-driven, relying on forums and user-generated content. Each platform showcases its support strengths, but Instapage truly excels by ensuring that user queries are resolved promptly, enabling marketers to focus on their campaigns without prolonged disruptions.

Dollars and Cents – Pricing and Plans

Let's discuss the financial considerations surrounding these platforms. Pricing can frequently dictate which builder becomes the go-to choice for marketers. Instapage offers tiered pricing with features tailored for businesses of different sizes, ensuring that users pay for only what they need. Nelio A/B Testing takes a subscription-based approach that can appeal to smaller teams looking to customize costs with essential features. Joomla is open-source and free, but the hidden costs associated with hosting and premium extensions can accumulate. Thus, it's crucial to dissect each platform's offering to assess which presents the best value, making it clear that your choice should be aligned with marketing goals and strategies.

In wrapping up this comparison, while all three platforms boast distinct advantages, the right selection ultimately hinges on your unique needs and intentions. If you're prioritizing features, support, or a streamlined pricing model, Instapage emerges as a compelling choice. As you navigate decision-making, consider trying out Instapage with a free trial, putting its promised capabilities to the test. Remember, the right landing page builder is a significant step toward elevating your marketing success.

FAQs

Try the most advanced landing page platform today