How Moosend vs. Microsoft Forms vs. Instapage stack up against each other
Compare Instapage with Moosend and Microsoft Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Moosend vs. Microsoft Forms – Choosing Your Perfect Marketing Ally
When choosing the right landing page builder, it's a bit like selecting a winning team in a sports tournament. Each contender brings a unique strategy, skill set, and flair to the playing field. This article will shed light on three strong competitors – Instapage, Moosend, and Microsoft Forms – as they vie for the top spot in your marketing arsenal. With a plethora of features and strengths, each platform offers something special for marketers. The decision won't just affect your immediate results, but it will also shape your long-term growth and success. Discover how Instapage positions itself as a game-changing solution that allows marketers to not only slash costs but also significantly enhance conversion rates. Furthermore, relevant landing page experiences powered by Instapage contribute to greater brand trust and customer loyalty, making it a formidable contender in the realm of digital marketing.
The Digital Arena: Our Three Rivals Revealed
In this corner, we have Instapage, a heavyweight champion renowned for its top-tier landing page services. Next up is Moosend, celebrated for its robust email marketing capabilities that seamlessly integrate with landing page creations. Finally, entering the fray is Microsoft Forms, a versatile tool often utilized for surveys but also adapted for basic landing page needs. Each of these platforms brings its strengths to the table, catering to different parts of the marketing process. Instapage's crowning feature is its unparalleled ability to create customized landing pages that focus on conversion and user experience. Moosend excels in integrating landing pages with its expansive marketing automation abilities. Meanwhile, Microsoft Forms offers a straightforward and familiar interface that appeals to users seeking simplicity. With each competitor carving out a niche, the choice will ultimately hinge on the specific needs of the user and the results they aim to achieve.
Round One - Feature Showdown: Who Offers More?
Template Selection and User Friendliness Across Platforms
When it comes to variety and accessibility, each contender scores differently. Moosend showcases a variety of templates designed for effective email marketing, which can also be utilized for landing pages, although the emphasis remains more on emails. Microsoft Forms offers limited styling options, primarily suited for data collection rather than impactful marketing presentations. In contrast, Instapage leads the pack with an extensive selection of customizable templates that cater to various industries, ensuring marketers can create visually engaging and purpose-driven landing pages. Users of Instapage enjoy intuitive drag-and-drop functionality, making the design process seamless and enjoyable. The platform's features allow users to tailor each landing page precisely to their campaign's goals, thus enhancing both aesthetic appeal and user engagement, critical components for driving conversions.
Instapage: Your Partner in Crafting Conversion-Focused Pages
Instapage stands out not just as another tool in the marketer's toolkit, but as a dedicated partner in the quest for successful conversions. By offering unmatched customization options, Instapage empowers marketers to design landing pages that resonate with their target audience. The platform’s focus on A/B testing capabilities gives users the competitive edge they need to refine their landing page strategies continually. With features that allow for easy integration with existing marketing tools and detailed analytics to track performance, Instapage streamlines the process of turning clicks into customers. This is the caliber of support every marketer desires – a platform that not only helps reduce costs but actively works to boost conversion rates. The relevance of the landing experiences that Instapage allows, builds profound trust between brands and their customers, ensuring loyalty over the long term.
Round Two - Speed & Performance: A Key Factor
Before deciding on a landing page platform, consider the importance of speed. Imagine waiting impatiently in line at your favorite café, with high hopes for that perfect cup of coffee. Now, imagine if it took forever to even place your order. The same holds true for landing pages—slow-loading sites can lead to high bounce rates. This round evaluates how well each platform performs under pressure, testing their ability to deliver powerful results quickly and efficiently.
Instapage Strengths in Speed and Performance:
- Lightning-fast loading times that minimize potential drop-offs
- Optimized for mobile devices to ensure a seamless user experience
- Integrates with top-tier content delivery networks (CDNs)
- Regular updates and maintenance that support overall performance
Moosend Speed Advantages:
- Emails and landing pages optimized for quick delivery
- Good performance metrics, although not solely focused on landing pages
- Integrates effectively with automation processes to streamline functionality
Microsoft Forms Performance Perks:
- Fast setup and response times for surveys and form submissions
- Basic functionality that suits users needing immediate solutions
- Dependable performance across Microsoft service integrations
In conclusion, a platform’s speed and performance can significantly affect marketing outcomes. Instapage stands out for its commitment to optimizing loading times and ensuring users receive a smooth experience. Moosend and Microsoft Forms have their merits, yet neither meets the performance levels offered by Instapage when it comes to creating dedicated landing pages aimed at maximizing conversions.
Round Three - Making It Easy: Usability and Learning Curve
Navigating new software can sometimes feel like cracking a secret code, but fear not! Each of our contenders has made strides to create environments that ease the learning journey. Instapage features a clean and intuitive interface that welcomes beginners while providing robust tools for seasoned professionals. Video tutorials and a wealth of resources are just a click away, bridging the gap between novice and expert. Moosend’s platform, recognized for its user-friendly design, allows quick access to landing page features while its customer support is praised for offering assistance. Meanwhile, Microsoft Forms caters perfectly to anyone already familiar with Microsoft products, streamlining the process of creating simple, effective landing pages.
Round Four - Customer Support: The Guiding Allies
Picture customer support as the trusty sidekicks, always ready to jump in when challenges arise. Instapage offers robust support with multiple channels, including live chat, email, and an extensive help center filled with guides and FAQs. Moosend boasts an active user community along with dedicated support teams available through chats and email. Microsoft Forms, integral to the Microsoft ecosystem, provides comprehensive documentation and support channels, but doesn't offer the same level of instant assistance found in the other platforms. When selecting a platform, consider how readily accessible support is when you need it most; your success could depend on it.
Round Five - Price Comparison: Bang for Your Buck
Pricing structures often guide decision-making, showcasing the best value for the desired features. Instapage operates on a subscription basis, offering plans that scale with your needs and budget. While it may demand a higher upfront cost compared to the others, the ROI from improved conversion rates often makes it worthwhile. Moosend provides competitive pricing, especially appealing for those focused on email marketing who wish to utilize landing pages. On the other hand, Microsoft Forms is free to use, though some advanced functionalities are limited to Microsoft 365 subscriptions. It's vital to weigh the features offered against the cost to determine what aligns best with your business goals and budget.
In wrapping up this exploration of three distinct platforms, it becomes clear that the choice relies solely on your specific needs and objectives as a marketer. Each platform carries unique advantages—be it features, support, or pricing. For those looking to take their landing page game to the next level, consider giving Instapage a try with its trial period or demo. Your journey towards higher conversion rates, brand trust, and customer loyalty may just be a click away.