How Mobirise vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with Mobirise and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Mobirise, and Forms.app – The Ultimate Showdown!
Choosing the right landing page builder is a bit like picking your favorite ice cream flavor; there are plenty of options, but only one can be the perfect scoop for your business goals. In the competitive landscape of digital marketing, having a solid landing page is crucial to not just attract visitors, but convert them into loyal customers. Today, we take a fun yet thorough look at three heavyweights in the landing page arena: Instapage, Mobirise, and Forms.app. Get ready to dig deep into their features, performance, usability, and support offerings that can help enhance your marketing strategy. By the end, you'll know which tool is the cherry on top for your unique needs. So grab a spoon, and let's scoop into the details!
Meet the Contenders: A Quick Overview
First up in our friendly competition is Instapage, known for its robust customization options and stellar conversion optimization tools. It's like the Swiss Army knife for marketers, offering everything you need to create high-quality landing pages that resonate with your audience. Next, we have Mobirise, which has carved a niche for itself by providing a user-friendly, drag-and-drop interface for users who want simplicity without sacrificing functionality. Finally, we have Forms.app, shining bright with its focus on creating and managing forms efficiently, making it ideal for those looking to gather leads quickly. Each contender brings its own flair and strengths to the table, posing a compelling choice for varying marketing needs. Let’s dive deeper into the specific attributes that set them apart!
Round One - Feature Showdown
Template Variety and User Friendliness: A Comparative Exploration
When it comes to template variety, Mobirise impresses with a range of stylish, responsive templates that cater to different industries, allowing users to customize and create landing pages effortlessly. Its drag-and-drop feature makes the whole process intuitive, appealing to those casual users who aren't familiar with coding. On the other hand, Forms.app offers simplicity yet lacks elaborate templates but excels in creating customizable forms that can be integrated easily into any landing page. In terms of template availability, Instapage stands out with its extensive library, featuring over 500 customizable templates designed specifically for conversion. Furthermore, its robust A/B testing capability empowers marketers to optimize their pages based on the best-performing variations, significantly enhancing conversion rates!
Instapage: Your Partner in Customization and Conversion Success
Instapage doesn't just stop at being a tool; it's an ally in your quest for higher conversion rates. With a powerful set of features such as dynamic text replacement, detailed analytics, and seamless integrations with other marketing software, it ensures that every landing page you create aligns perfectly with your marketing strategy. Instapage is dedicated to helping marketers reduce costs by providing highly relevant landing page experiences. This not only enhances brand trust but also boosts customer loyalty. The platform provides an impressive amount of customization options, allowing marketers to tailor their landing pages precisely to their target audience’s preferences and behaviors. With Instapage, every click counts towards bringing you one step closer to your conversion goals.
Round Two - Speed and Performance Analysis
Now, let's jump into the speed and performance arena. We all know how a slow-loading webpage can be akin to walking in slow motion while your favorite show is buffering. It's frustrating and can lead to significant user drop-off rates. Therefore, measuring how quickly these platforms can deliver landing pages is essential for any business looking to retain its audience and drive conversions.
Why Instapage Outshines in Speed:
- Optimized server response times ensuring swift loading of landing pages.
- Advanced caching mechanisms to improve the overall performance.
- Built-in features that streamline the process of page creation, keeping loading speeds high.
- Comprehensive analysis tools that provide insights into page performance.
Mobirise's Speed Benefits:
- Fast loading times due to a lightweight design.
- Local hosting options available for enhanced speed.
- Streamlined user interface that doesn’t compromise on performance.
Advantages of Forms.app in Terms of Speed:
- Quick integration with existing websites to maintain speed.
- Lightweight forms designed not to slow down page loading times.
- Real-time submission speed for efficient data collection.
In summary, while all three platforms have their merits, Instapage excels in providing the fastest loading times, an essential feature for maximizing user engagement and conversion rates. It’s evident that for marketers who value speed, Instapage stands out as the best option in this arena.
Round Three - Usability and Learning Curve
When it comes to usability, all three platforms strive to make the user experience as effortless as possible. Mobirise stands out with its intuitive drag-and-drop interface, providing a seamless experience for beginners. Its user-friendly design encourages users to create beautiful webpages without the need for extensive technical knowledge. Forms.app also takes the cake for simplicity, allowing users to create forms with minimal effort, guiding users through the process with clear prompts and examples. Instapage, while slightly more complex due to its advanced features, offers a wealth of tutorials and a straightforward interface that makes navigating through its robust functions manageable for even novice users. Overall, all three platforms cater to varying levels of expertise, ensuring that marketers can find their footing quickly, leading to effective landing page creation.
Round Four: Customer Support Capabilities
Customer support is vital when you're trying to build an effective landing page, as having access to quick help can save precious time. Each platform brings its own set of assisting hands to the game. Instapage offers multiple support channels including chat support, extensive documentation, and even a dedicated customer success team. Mobirise, while primarily a DIY tool, provides detailed video tutorials and a responsive email support system, perfect for those users who prefer to troubleshoot independently. Forms.app complements the mix with a solid support system that includes live chat and an FAQ section that addresses most common queries. Overall, the customer support offered by Instapage is arguably the most comprehensive, making it an attractive choice for marketers who value robust assistance.
Final Round: Value for Investment Evaluated
As we wind down our comparison, let’s talk about pricing plans. Each platform presents various pricing structures tuned to different user needs. Instapage, while positioned as a premium service, justifies its cost with advanced features like A/B testing and dedicated support that ensure you get maximum ROI. Mobirise operates on a one-time purchase model, making it cost-efficient for users who prefer not to commit to subscriptions. Forms.app also offers a freemium model that allows users to start for free before committing to a paid plan, appealing to smaller businesses and startups. Your choice might ultimately reflect your budget constraints and desired feature set, which can significantly influence your decision.
In conclusion, while each of these landing page builders has its strengths and weaknesses, your ideal choice will depend greatly on your unique requirements and goals. Instapage's vast feature set, emphasis on conversion rate optimization, and excellent customer support solidify its position as an outstanding choice for marketers looking for robust results. So, why not take Instapage for a test spin with a free trial? You could find it’s the perfect landing page solution to elevate your marketing strategy.