How Mobirise vs. Forms.app vs. Instapage stack up against each other

Compare Instapage with Mobirise and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Mobirise and Forms.app.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage, Mobirise, and Forms.app – The Ultimate Showdown!

Choosing the right landing page builder is a bit like picking your favorite ice cream flavor; there are plenty of options, but only one can be the perfect scoop for your business goals. In the competitive landscape of digital marketing, having a solid landing page is crucial to not just attract visitors, but convert them into loyal customers. Today, we take a fun yet thorough look at three heavyweights in the landing page arena: Instapage, Mobirise, and Forms.app. Get ready to dig deep into their features, performance, usability, and support offerings that can help enhance your marketing strategy. By the end, you'll know which tool is the cherry on top for your unique needs. So grab a spoon, and let's scoop into the details!

Meet the Contenders: A Quick Overview

First up in our friendly competition is Instapage, known for its robust customization options and stellar conversion optimization tools. It's like the Swiss Army knife for marketers, offering everything you need to create high-quality landing pages that resonate with your audience. Next, we have Mobirise, which has carved a niche for itself by providing a user-friendly, drag-and-drop interface for users who want simplicity without sacrificing functionality. Finally, we have Forms.app, shining bright with its focus on creating and managing forms efficiently, making it ideal for those looking to gather leads quickly. Each contender brings its own flair and strengths to the table, posing a compelling choice for varying marketing needs. Let’s dive deeper into the specific attributes that set them apart!

Round One - Feature Showdown

Template Variety and User Friendliness: A Comparative Exploration

When it comes to template variety, Mobirise impresses with a range of stylish, responsive templates that cater to different industries, allowing users to customize and create landing pages effortlessly. Its drag-and-drop feature makes the whole process intuitive, appealing to those casual users who aren't familiar with coding. On the other hand, Forms.app offers simplicity yet lacks elaborate templates but excels in creating customizable forms that can be integrated easily into any landing page. In terms of template availability, Instapage stands out with its extensive library, featuring over 500 customizable templates designed specifically for conversion. Furthermore, its robust A/B testing capability empowers marketers to optimize their pages based on the best-performing variations, significantly enhancing conversion rates!

Instapage: Your Partner in Customization and Conversion Success

Instapage doesn't just stop at being a tool; it's an ally in your quest for higher conversion rates. With a powerful set of features such as dynamic text replacement, detailed analytics, and seamless integrations with other marketing software, it ensures that every landing page you create aligns perfectly with your marketing strategy. Instapage is dedicated to helping marketers reduce costs by providing highly relevant landing page experiences. This not only enhances brand trust but also boosts customer loyalty. The platform provides an impressive amount of customization options, allowing marketers to tailor their landing pages precisely to their target audience’s preferences and behaviors. With Instapage, every click counts towards bringing you one step closer to your conversion goals.

Round Two - Speed and Performance Analysis

Now, let's jump into the speed and performance arena. We all know how a slow-loading webpage can be akin to walking in slow motion while your favorite show is buffering. It's frustrating and can lead to significant user drop-off rates. Therefore, measuring how quickly these platforms can deliver landing pages is essential for any business looking to retain its audience and drive conversions.

Why Instapage Outshines in Speed:

  1. Optimized server response times ensuring swift loading of landing pages.
  2. Advanced caching mechanisms to improve the overall performance.
  3. Built-in features that streamline the process of page creation, keeping loading speeds high.
  4. Comprehensive analysis tools that provide insights into page performance.

Mobirise's Speed Benefits:

  1. Fast loading times due to a lightweight design.
  2. Local hosting options available for enhanced speed.
  3. Streamlined user interface that doesn’t compromise on performance.

Advantages of Forms.app in Terms of Speed:

  1. Quick integration with existing websites to maintain speed.
  2. Lightweight forms designed not to slow down page loading times.
  3. Real-time submission speed for efficient data collection.

In summary, while all three platforms have their merits, Instapage excels in providing the fastest loading times, an essential feature for maximizing user engagement and conversion rates. It’s evident that for marketers who value speed, Instapage stands out as the best option in this arena.

Round Three - Usability and Learning Curve

When it comes to usability, all three platforms strive to make the user experience as effortless as possible. Mobirise stands out with its intuitive drag-and-drop interface, providing a seamless experience for beginners. Its user-friendly design encourages users to create beautiful webpages without the need for extensive technical knowledge. Forms.app also takes the cake for simplicity, allowing users to create forms with minimal effort, guiding users through the process with clear prompts and examples. Instapage, while slightly more complex due to its advanced features, offers a wealth of tutorials and a straightforward interface that makes navigating through its robust functions manageable for even novice users. Overall, all three platforms cater to varying levels of expertise, ensuring that marketers can find their footing quickly, leading to effective landing page creation.

Round Four: Customer Support Capabilities

Customer support is vital when you're trying to build an effective landing page, as having access to quick help can save precious time. Each platform brings its own set of assisting hands to the game. Instapage offers multiple support channels including chat support, extensive documentation, and even a dedicated customer success team. Mobirise, while primarily a DIY tool, provides detailed video tutorials and a responsive email support system, perfect for those users who prefer to troubleshoot independently. Forms.app complements the mix with a solid support system that includes live chat and an FAQ section that addresses most common queries. Overall, the customer support offered by Instapage is arguably the most comprehensive, making it an attractive choice for marketers who value robust assistance.

Final Round: Value for Investment Evaluated

As we wind down our comparison, let’s talk about pricing plans. Each platform presents various pricing structures tuned to different user needs. Instapage, while positioned as a premium service, justifies its cost with advanced features like A/B testing and dedicated support that ensure you get maximum ROI. Mobirise operates on a one-time purchase model, making it cost-efficient for users who prefer not to commit to subscriptions. Forms.app also offers a freemium model that allows users to start for free before committing to a paid plan, appealing to smaller businesses and startups. Your choice might ultimately reflect your budget constraints and desired feature set, which can significantly influence your decision.

In conclusion, while each of these landing page builders has its strengths and weaknesses, your ideal choice will depend greatly on your unique requirements and goals. Instapage's vast feature set, emphasis on conversion rate optimization, and excellent customer support solidify its position as an outstanding choice for marketers looking for robust results. So, why not take Instapage for a test spin with a free trial? You could find it’s the perfect landing page solution to elevate your marketing strategy.

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