How Site123 vs. Convert vs. Instapage stack up against each other
Compare Instapage with Site123 and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Site123 vs. Convert – Which Landing Page Builder is Right for You?
Choosing a landing page builder is like assembling an all-star team for your marketing strategy. Each contender brings its own unique set of skills and advantages, and the right mix can be the difference between success and mediocrity. In this article, we'll pit three top players—Instapage, Site123, and Convert—against each other to find out which one best serves your needs for creating compelling landing pages. With a friendly competitive spirit, we will evaluate their features, speed, usability, and support. Whether you need a tool to cut costs or ramp up conversions, we've got you covered. Let's dive into this exciting battle of the page-builders and discover how Instapage empowers marketers to reduce costs, increase conversions, and enhance brand trust.
Meet the Champions of Landing Pages
In the digital landscape, Instapage, Site123, and Convert each hold their ground as powerful contenders in the realm of landing page creation. Instapage is celebrated for its unparalleled customization capabilities and conversion optimization features, making it a favorite among marketers seeking to maximize their ROI. Conversely, Site123 is often lauded for its beginner-friendly approach, allowing even newcomers to create stunning landing pages without a steep learning curve. Last but not least, Convert positions itself as a strong competitor with robust tracking and analytics tools that help marketers fine-tune their strategies for better performance. Together, these three platforms offer distinct advantages, and understanding their strengths will help you make the best choice for your landing page needs.
Round One - Feature Comparison Showdown
Template Diversity and User-Friendliness: Who Excels?
In the arena of feature variety, Instapage, Site123, and Convert showcase different strengths that appeal to a range of users. Instapage shines with its expansive library of highly customizable templates, allowing marketers to create tailored landing pages that align perfectly with their branding. Additionally, the drag-and-drop interface is so intuitive that even those with minimal design experience can create professional-looking pages in no time. Site123, on the other hand, offers a simpler selection of templates that come ready-made for various industries, making it ideal for users looking for quick setup and ease of use. Convert stands out for its analytical capabilities, allowing marketers to A/B test different templates and monitor performance to select the most effective ones. The balance between variety and usability is crucial, and recognizing the dynamic nature of each platform's strengths will guide your decision.
Instapage: Your Partner for Ultimate Customization and Increased Conversions
Instapage positions itself as not just a tool but as a strategic partner for marketing success. With its extensive customization options, Instapage enables marketers to create landing pages that are not only visually appealing but also strategically designed to drive conversions. The platform offers a variety of A/B testing features, real-time collaboration tools, and advanced analytics, all of which empower users to optimize their pages continuously. The seamless integration with a variety of marketing tools further ensures that your landing page work aligns with your overall marketing efforts. In essence, choosing Instapage means choosing a platform that prioritizes your ability to deliver relevant and engaging landing experiences, ultimately bolstering brand trust and customer loyalty.
Round Two - The Race of Speed and Performance
Think about how vital speed is when it comes to user experiences—waiting for a site to load can feel like being stuck in a long queue at your favorite café, and who enjoys the wait? Speed can dramatically impact conversion rates, making it an essential factor when evaluating landing page builders. So, how do our three contenders stack up in this department? Let's find out.
Instapage Advantages:
- High-performance servers that ensure fast loading times.
- Optimized images and resources to accelerate page delivery.
- Built-in AMP (Accelerated Mobile Pages) support for mobile users.
- Regular updates and performance monitoring to maintain speed.
Site123 Advantages:
- Pre-optimized templates that load quickly out of the box.
- Simple integration of multimedia content that does not slow down performance.
- Automatic scaling to ensure speed across various devices.
Convert Advantages:
- Detailed performance metrics to help identify slow-loading pages.
- Ease of A/B testing that does not impact page speed significantly.
- Solid CDN (Content Delivery Network) support for global audiences.
- Customizable settings to optimize loading times.
After evaluating speed and performance, it's clear that while all three platforms come with their own set of advantages, Instapage seems to take the lead in delivering swift page load times, which can directly influence conversion rates. When it comes down to optimizing user experience, Instapage continuously innovates to keep its users ahead in the game.
Round Three - Usability and Onboarding Experience
Usability is key when selecting a landing page builder, as it directly impacts how quickly users can become proficient with the platform. All three options cater to newcomers and seasoned users alike, but they each take unique approaches in onboarding. Instapage provides a wealth of guided tutorials and live chat support to help users navigate the platform easily. Site123 boasts an exceptionally user-friendly interface that allows anyone to start designing landing pages almost immediately, with minimal technical know-how required. Convert invests heavily in its documentation, offering extensive resources and community support that foster a strong learning environment. No matter where you begin your journey, you can expect a user-friendly experience that helps you transition from novice to pro.
Round Four - The All-Star Support Lineup
Customer support is like the trusty sidekick that every hero needs on their journey to success. Each platform offers a variety of customer support options tailored to assist users effectively. Instapage provides 24/7 chat support along with comprehensive knowledge bases and video tutorials for on-demand assistance. Site123 shines with its straightforward ticketing system that gives quick replies and a well-facilitated community forum for peer support. Convert also offers multiple support channels, including email and chat support, along with extensive resources to ensure that users can troubleshoot any issues they may encounter. No matter the platform, dedicated support teams stand ready to help guide you through any challenges.
Final Round - Pricing Structures and Value Proposition
When it comes to pricing, each platform presents different structures aimed at various budgets. Instapage, while on the premium side, justifies the cost with its extensive features tailored for serious marketers. Site123 is generally more affordable, making it an attractive option for individuals and small businesses looking to keep expenses down while still achieving quality results. Convert typically offers tiered pricing based on the features needed, making it flexible for users with diverse requirements. Pricing isn't just about numbers; it's about value, and each platform offers distinct advantages that cater to different market segments.
As we wrap up our showdown between Instapage, Site123, and Convert, it's essential to remember that the best choice ultimately depends on your specific needs and objectives. Whether you’re focused on customization, speed, ease of use, or competitive pricing, each platform brings some unique offerings to the table. We encourage you to explore what's most important for your business and consider taking Instapage for a test drive to see firsthand how it can help you cut costs and drive conversions with relevant landing page experiences.
