How Microsoft Forms vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. Divi Builder – The Ultimate Showdown
Choosing the right landing page builder is akin to assembling a dream team of marketing superheroes. Each tool has its unique abilities and can help you achieve your conversion goals effectively. Much like a superhero team must complement each other's strengths, the choice between Instapage, Microsoft Forms, and Divi Builder requires careful consideration of their features and capabilities. Whether you need customization options, analytics integrations, or ease of use, understanding how these platforms perform is crucial. In this article, we will dive deep into the strengths and weaknesses of each landing page builder, offering insights that empower marketers to deliver relevant experiences that enhance brand trust, customer loyalty, and ultimately, conversion rates. Get ready to uncover which platform reigns supreme for your marketing needs in a comparison that promises to be both enlightening and enjoyable.
Meet the Competitors: Who's Who in the Digital Space
In the digital landscape, Instapage, Microsoft Forms, and Divi Builder emerge as contenders, each bringing something distinctive to the table. Instapage is well-known for its focus on landing pages that drive conversions, providing marketers with tools that optimize visitor experiences. Microsoft Forms, on the other hand, is often perceived as a straightforward solution primarily for surveys and forms but also offers functionality for creating simple landing pages. Lastly, Divi Builder is celebrated for its robust design capabilities, allowing users to create visually stunning websites with customized elements. Though they cater to different needs, all three tools have their claims to fame in the landing page space. As we look closer, we'll explore how these platforms compare and contrast in various aspects, providing clear insights for marketers deciding which tool best fits their strategy.
Round One - Feature Battle: Analyzing Core Offerings
Template Diversity and User Experience: A Closer Look
When it comes to template variety and ease of use, these platforms showcase their uniqueness. Instapage excels with numerous pre-designed templates tailored specifically for different marketing campaigns. Its user-friendly drag-and-drop interface further simplifies the design process, making it a go-to for marketers who want to create effective landing pages quickly. Microsoft Forms, while limited in landing page designs, offers a clean interface ideal for creating data collection forms. This simplicity can benefit users not looking for elaborate designs but wanting straightforward functionality. Divi Builder shines in customization options, boasting a vast array of design modules. It provides great flexibility, but users may face a steeper learning curve compared to Instapage. In summary, while all three platforms have their features, Instapage emerges as the standout option for marketers prioritizing high-quality templates and user experience.
Instapage: Your Partner in Customization and Conversion
Instapage takes center stage when it comes to customization and conversion rate optimization. This tool does not just serve as another piece of marketing software; it acts as a crucial partner in helping marketers achieve their goals. With advanced A/B testing features, easy integration with marketing tools, and customizable templates, Instapage is designed to elevate your conversion rates significantly. Marketers can create personalized landing page experiences that connect deeply with target audiences. Beyond customization, Instapage empowers users to analyze performance through detailed analytics, allowing for informed strategies that lead to tangible results. Choosing Instapage means investing in not just a tool, but a comprehensive solution that reduces costs, increases conversions, and enhances customer trust and loyalty.
Round Two - Speed and Performance: Who's Quickest on the Draw?
Imagine you're at your favorite coffee shop, eagerly awaiting your caffeine fix. If the line is too long, your enthusiasm dwindles, much like a visitor's experience on a slow-loading landing page. Speed is paramount in today's fast-paced digital world, and each platform approaches it differently. Let's uncover how each tool performs in this critical area without compromising user experience.
Instapage: Speed and Performance Highlights
- Instapage offers ultra-fast loading times, crucial for retaining visitors and reducing bounce rates.
- The platform utilizes AMP (Accelerated Mobile Pages) to guarantee speeds are optimized for mobile users.
- Dynamic content loading ensures that only the necessary elements are prioritized, enhancing overall site speed.
- Dedicated performance monitoring tools allow users to keep track of their loading speeds and optimize accordingly.
Microsoft Forms: Speed Insights
- Microsoft Forms delivers streamlined operation, focusing on simplicity which helps in faster deployment.
- The tool benefits from Microsoft's infrastructure, often resulting in reliable performance during peak usage.
- Integrates quickly with other Microsoft products, ensuring that form responses do not slow down processes.
Divi Builder: Performance Features
- Divi Builder provides a flexible backend that allows for optimized performance enhancements.
- Utilizes caching options to speed up page rendering times and improve load speed.
- Regular updates and community-driven improvements ensure ongoing speed optimization.
In the battle of speed and performance, Instapage emerges victorious, combining speedy loading times and robust performance tracking, ensuring the most seamless user experience. Microsoft Forms shines in straightforward implementation, while Divi Builder's flexibility allows for speed optimizations, but with some learning curve involved. Ultimately, if speed is your top priority, Instapage is the platform to trust.
Round Three - Ease of Use: User-Friendly Experiences
Navigating new tools can often feel overwhelming, especially when they promise to streamline your marketing efforts. However, a user-friendly interface can ease this transition. Each platform approaches usability differently, catering to marketers, designers, and survey creators alike. Instapage offers a visually appealing dashboard filled with intuitive features, making it ideal for both novice users and those wishing to perfect their skills. Similarly, Microsoft Forms prioritizes simplicity; creating forms or basic landing pages happens quickly without extensive technical knowledge. Divi Builder, while powerful, does expect users to invest time learning its numerous features, which could be daunting for beginners. Nonetheless, each tool supports users on their journey, making the learning curve manageable and paving the way for expertise.
Round Four - Customer Support: Your Helping Hand
Think of customer support as a loyal sidekick, always available when you need assistance. Each platform prides itself on helping users overcome challenges and make the most out of their tools. Instapage provides a robust support system that includes 24/7 live chat assistance and an extensive knowledge base packed with tutorials. Microsoft Forms offers a user-friendly help center and community forums where users can find answers to common questions. Divi Builder also excels with its user community, bolstered by responsive support through ticketing systems to ensure that users get timely help. Regardless of the platform you choose, all three provide supportive ecosystems that help you solve potential issues with ease.
Round Five - Cost Analysis: Finding Value for Your Investment
When it comes to pricing, understanding the value each platform provides is crucial. Instapage operates on a subscription basis, and while it might seem more expensive than its competitors, it's designed for marketers who value high-quality leads and optimized landing pages. Microsoft Forms is typically bundled with Office 365, which means it's more affordable, especially for those already using Microsoft tools. Divi Builder offers a one-time payment option alongside membership plans, making it a flexible choice for those who want to avoid ongoing fees. In this cost battle, it's essential to recognize that value extends beyond price; it's about finding which platform aligns with your goals and offers the best return on investment.
In conclusion, the decision between Instapage, Microsoft Forms, and Divi Builder ultimately hinges on your specific needs as a marketer. Each platform caters to different objectives, from advanced landing page capabilities in Instapage to user-friendly survey forms in Microsoft Forms and customizable design in Divi Builder. While all options have distinct advantages, Instapage stands out as a comprehensive tool that empowers users to reduce costs, grow conversions, and deliver relevant experiences that enhance brand trust and customer loyalty. Ready to take the leap? Instapage offers a free trial for those eager to explore its powerful features firsthand.
