How SamCart vs. Eloqua vs. Instapage stack up against each other

Compare Instapage with SamCart and Eloqua to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from SamCart and Eloqua.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SamCart vs. Eloqua – Who Takes the Crown?

Choosing the right landing page builder can feel a bit like assembling a superhero team for your marketing strategy. Each platform offers unique powers and capabilities that can either save the day or lead to missed opportunities. In this showdown, we’ll explore the key features of Instapage, SamCart, and Eloqua to help you determine which one deserves to be your sidekick. Let’s dive into the details and see how each contender stacks up in this epic battle for landing page supremacy. You'll discover how these platforms can either empower your campaigns or hinder your progress. By the end of this article, you’ll be armed with insights, ready to pick the perfect partner that aligns with your business objectives. (min:200 words, add the small paragraphs in this paragraph.)

Introducing the Fighters

In the digital marketing ring, we have three formidable contenders: Instapage, SamCart, and Eloqua. Each platform brings its own unique charm and competitive edge to the field. Instapage is renowned for its exceptional focus on creating high-converting landing pages with a variety of templates and customization options. SamCart, meanwhile, shines in the eCommerce space, particularly for those looking to sell products directly online with streamlined checkout experiences. Lastly, Eloqua offers advanced marketing automation features, making it a favorite among larger enterprises that need robust CRM capabilities. Exploring their individual strengths and weaknesses will give you a clearer picture of which tool fits your specific needs. (min:200 words, add the small paragraphs in this paragraph.)

Round One - Features Showdown

Template Variety and Usability in Focus

When it comes to features, the ability to customize and create visually appealing landing pages is crucial for any digital marketer. Instapage boasts a rich library of professionally designed templates, catering to various industries and use cases. The drag-and-drop editor allows users to tweak every element, ensuring that even those without coding skills can create stunning pages. SamCart, while more focused on checkout pages, also offers aesthetically pleasing options but lacks the extensive template variety found in Instapage. Its primary strength lies in eCommerce functionality rather than diversifying landing pages. Eloqua excels in its automation capabilities but does not prioritize landing page customization, placing it a step behind in this round. (min:200 words, add the small paragraphs in this paragraph.)

Instapage: Your Partner for Conversion Success

Instapage stands out for its unparalleled customization and optimization capabilities. It empowers marketers to create target-specific landing pages designed to maximize conversions. The platform offers a myriad of A/B testing options that allow users to experiment with various elements, ensuring they continually refine their approach to what works best. Coupled with advanced analytics, marketers are equipped with the tools to track performance and make informed decisions. With features like integration options and lead capture forms, Instapage is not just a tool; it's a partner that solidifies your marketing success by increasing brand trust, customer loyalty, and ultimately, conversion rates. (min:200 words)

Round Two - Speed and Efficiency Analysis

Imagine waiting in a long coffee shop line, only to find your drink takes forever to arrive. The same frustration applies to online users who encounter slow loading landing pages. A page that takes too long to load can significantly deter potential customers. For marketers, speed is not just a technical metric; it’s essential for user experience and conversion rates. Users expect instant gratification, and a slow site can lead to lost opportunities. Therefore, evaluating how these platforms perform under pressure is paramount to this discussion. Let’s see how each of them holds up in this speed test!

Advantages of Instapage in Speed and Performance:

  1. Optimized page loading times that enhance user experience.
  2. Easy integration with Content Delivery Networks (CDNs) for better performance.
  3. Lightweight design allows for faster rendering across devices.
  4. Continual enhancements in speed through updated technology.

Speed Benefits of SamCart:

  1. Focus on streamlined checkout processes reduces unnecessary load times.
  2. Quick integrations with third-party services ensure efficient performance.
  3. User interface is designed for quick navigation, minimizing user wait time.

Eloqua's Speed Features:

  1. Robust automation tools work behind the scenes without burdening page load times.
  2. Integrations with powerful servers ensure fast data processing.
  3. Optimized email delivery speeds enhance overall campaign performance.

In conclusion, while speed is vital for all three platforms, Instapage comes out on top due to its laser focus on creating quick-loading landing pages tailored to maximize user engagement. As we move on to the next round, we’ll look at usability and how easily new users can navigate each platform.

Round Three - Navigating Usability and Learning Curves

Entering the usability arena, we see how friendly and approachable each platform is for users ranging from beginners to seasoned pros. Instapage offers a straightforward interface bundled with helpful tutorials, making it a breeze for newcomers looking to craft captivating landing pages. SamCart’s ease of use extends to its entire checkout experience, allowing users to set up their product sales quickly. On the other hand, Eloqua, while powerful, can pose a steeper learning curve due to its extensive feature set focused primarily on marketing automation. This means that in terms of support and ease-of-use, Instapage often stands out as an accessible choice for marketers focused on conversion optimization. (min:200 words, add the small paragraphs in this paragraph.)

Round Four - Customer Support Teams

Let’s personify customer support for each platform as reliable allies, ever-ready to assist with any challenges. Instapage provides 24/7 support through chat and email, ensuring that you have help on hand when you need it most. SamCart follows suit with its responsive support, providing quick answers that are crucial for any online seller. Eloqua, while offering solid support options, focuses heavily on community forums which may not suit every user’s preference for direct interaction. However, all platforms offer extensive knowledge bases packed with valuable information to help users troubleshoot their issues independently. This level of support plays a crucial role in ensuring users feel equipped to move forward with confidence. (min:200 words, add the small paragraphs in this paragraph.)

Round Five - Analyzing Pricing Structures

Navigating the pricing landscape of these platforms can feel like traversing a murky swamp without a map. Instapage offers various plans that align with different marketing needs, providing flexibility that appeals to smaller businesses and larger enterprises alike. SamCart presents straightforward pricing with specific plans tailored for growing eCommerce operations. Lastly, Eloqua operates on a premium model designed for larger organizations that can justify the investment in advanced features. Understanding the pricing structures relative to their features and advantages can help you make a more informed decision. Given the diversity of options, it’s essential to weigh what you need most in a landing page builder against the costs involved. (min:200 words)

In wrapping up our showdown, it’s clear that each platform has its unique strengths. The best choice ultimately depends on personal business needs and marketing goals. Consider what features, support, and pricing resonate the most with you. As you decide, keep in mind that Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and customer loyalty. Why not take Instapage for a test drive with a free trial or demo and see how its advantages align with your objectives? (min:200 words)

FAQs

Try the most advanced landing page platform today