How SamCart vs. Fluent Forms vs. Instapage stack up against each other

Compare Instapage with SamCart and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from SamCart and Fluent Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SamCart vs. Fluent Forms – A Showdown of Landing Page Builders

Choosing the right landing page builder can feel a bit like assembling a superhero team for your marketing efforts. You want to bring together the best talents that can tackle different challenges with style and efficiency. In this epic face-off, we'll compare Instapage, SamCart, and Fluent Forms, each bringing unique features and capabilities to the table. Whether you're looking to boost conversions, cut costs, or enhance user experience, understanding the strengths of each platform is key to making an informed decision. Grab your cape, and let’s dive into this helpful comparison that promises not just to inform, but also entertain. By analyzing these three contenders, we’ll see how they stack up when it comes to landing page construction and overall performance. Readers will walk away armed with insights to choose the right hero for their marketing mission.

Meet the Competitors: Who’s Who in the Land of Landing Pages?

As the digital marketing landscape continues to evolve, three names consistently emerge in conversations about landing page building: Instapage, SamCart, and Fluent Forms. Each platform prides itself on offering distinct features tailored for specific audiences. Instapage is renowned for its advanced customization options, enabling marketers to create stunning landing pages that drive high conversion rates. SamCart focuses primarily on e-commerce sales funnels, integrating checkout pages seamlessly. Finally, Fluent Forms stands out with its user-friendly form-building capabilities that cater well to those looking to collect data or leads. Despite their differences, all three platforms are engaging rivals in the marketing arena, and what makes them unique is their shared goal: helping businesses elevate their online presence and facilitate growth. Whether you’re a seasoned marketer, a small business owner, or a freelancer looking to enhance your offerings, knowing what each platform provides is essential in landing page success.

Round 1 - A Clash of Features: What Each Platform Brings

Analyzing Template Designs and User-Friendliness

When it comes to landing pages, the importance of aesthetically pleasing templates cannot be overstated. SamCart offers a decent range of pre-built templates designed with conversion in mind, which is particularly useful for e-commerce. However, some users find the selection a bit limited if they want to heavily customize the designs. Fluent Forms excels in offering customization for forms, but its landing page functionality is basic in comparison to others. Meanwhile, Instapage shines brightly in the template department, boasting a library filled with professional, highly customizable templates that cater to various marketing goals. Users can start with a template and then leverage the drag-and-drop editor to make it their own. Additionally, the user interface of Instapage is simple enough for beginners, while offering depth that experienced marketers will appreciate. This perfect balance of professional design and ease of use sets Instapage apart in this initial round, making it the go-to choice for those serious about conversion optimization.

Instapage: Leading the Charge in Customization and Conversion Boosts

In the intense arena of landing page builders, Instapage truly stands out with its unmatched capabilities in customization and conversion optimization. Designed specifically for marketers, Instapage offers a plethora of tools that empower users to create landing pages that don’t just look good but convert effectively. One of its most notable features is the ability to A/B test variations of the same page, providing clear insights into which elements are performing best. This feature, combined with a user-friendly drag-and-drop interface, makes it accessible for everyone, from beginners to experts. Moreover, Instapage takes pride in its detailed analytics, allowing marketers to track conversions and make data-driven decisions. Utilizing features such as dynamic text replacement and personalized content, Instapage is akin to having a dedicated marketing ally in your corner, aimed at reducing costs while maximizing results. As a result, businesses can trust that their landing page experiences will help foster customer loyalty and trust while driving up conversion rates.

Round 2 - The Race of Speed and Performance: Who Gets to Results Faster?

Speed matters; it's one of those crucial elements in the digital world that can mean the difference between a satisfied customer and a lost opportunity. Imagine standing in line at your favorite coffee shop — if it takes too long, you're likely to lose interest and walk away. In the same way, slow-loading landing pages can drive potential customers away, affecting conversion rates. When we pit our three contenders against each other in terms of performance, we discover notable distinctions. Each platform brings unique strengths to the battleground, but Instapage consistently maintains superior loading speeds and optimized page performance for diverse devices. A swift experience not only contributes to user satisfaction but significantly benefits SEO rankings, ensuring pages are more discoverable. Now, let’s dive into the specifics of how each platform performs on this front.

Instapage Performance Advantages:

  1. Offers fast-loading pages optimized for a variety of devices
  2. Features built-in performance monitoring tools to alert on issues
  3. Utilizes a Content Delivery Network (CDN) to enhance loading speed
  4. Provides SEO-friendly options that help improve search visibility

SamCart Performance Highlights:

  1. Has optimized checkout processes that load quickly on each page
  2. Integrations help maintain the speed of e-commerce sites
  3. Simple servers that load landing pages with minimal delays

Fluent Forms Performance Strengths:

  1. Lightweight forms that don’t hinder page loading speeds
  2. Provides responsive designs that adapt effectively across all devices
  3. Integrates smoothly with various platforms, enhancing overall site performance
  4. Facilitates fast data collection without compromising speed for users

After evaluating speed and performance, it’s clear that all three platforms exhibit strengths in their respective areas. However, Instapage excels in delivering seamless and fast-loading landing pages that significantly enhance user experience. In a digital landscape where every second counts, investing in a tool that prioritizes speed is crucial for marketers aiming for high conversion rates. With its superior performance metrics, Instapage solidifies its position as the optimal choice for those committed to achieving effective and efficient landing page results.

Round 3 - Usability: The Learning Curve and User Experience

When it comes to landing page builders, user experience matters immensely. Whether you’re a complete novice or a seasoned professional, ease of use can significantly influence your choice. SamCart is designed primarily for those with e-commerce backgrounds and has streamlined processes making it simple for users to create checkout pages. However, novice marketers might find that they need to adapt quickly to the interface, which could prove daunting. On the other hand, Fluent Forms targets those who primarily want to build forms, making the learning curve relatively gentle, but it doesn’t dive deeply into landing page specifics. In contrast, Instapage strikes an ideal balance between ease of use and functionality. New users can start building pages with minimal guidance due to the intuitive drag-and-drop editor, while experienced users can dive into advanced features that cater to their marketing needs. The added advantage of extensive tutorials and a community forum makes learning Instapage a breeze, ensuring users of all levels can harness its powerful capabilities. The supportive environment allows users to feel confident and fully satisfied with their experience as they master the platform.

Round 4 - Support Options: Your Safety Net in Digital Marketing

Customer support can be the unsung hero in your experience with a platform, becoming your reliable sidekick whenever you encounter a hiccup. Each of our contenders offers various support options, yet the quality and accessibility can vary. Instapage goes above and beyond with 24/7 live chat support, telephone assistance, and an extensive knowledge base featuring tutorials and guides for all levels. The community forums add an extra layer of help, allowing users to pose questions and share tips. SamCart also provides thorough support, though it focuses primarily on written documentation and email assistance, which may delay resolutions during high-pressure situations. Conversely, Fluent Forms offers community support in addition to its documentation. However, the limited availability of instant assistance can be a downside for those needing urgent help. Overall, while all platforms have their support systems in place, Instapage truly shines with its extensive, multifaceted support options, ensuring users never feel alone in their marketing journey.

Round 5 - Pricing: Finding the Right Fit for Your Budget

Pricing structures are always a crucial point of consideration when selecting a landing page builder. Instapage adopts a subscription-based model, which reflects its comprehensive feature set, all geared towards maximizing marketing efforts. While it might come with a premium price tag, the investment often pays off through enhanced conversion rates and savings on unnecessary expenses. SamCart's pricing aligns closely with its focus on e-commerce products, offering plans based on transaction volume, which can benefit high-traffic stores but might not be as accommodating for smaller businesses or indie creators. Fluent Forms, in contrast, takes a different approach by offering a freemium model, allowing users to test core functionalities without commitment. Yet, to access its complete suite of features, users may need to upgrade to a paid plan. Ultimately, the right choice hinges on your unique needs and objectives — do you need extensive customization and support from Instapage, or does the straightforward e-commerce focus of SamCart or the affordability of Fluent Forms suit you better?

As we conclude this showdown among Instapage, SamCart, and Fluent Forms, it becomes evident that each platform has its strengths, but the perfect match for your landing page building needs relies on your specific goals. Whether you prioritize feature-rich customization, all-around usability, or budget-friendly options, understanding the strengths of these platforms will empower your decision-making. Instapage stands out not just for its features, but its ability to help marketers create relevant landing page experiences that foster brand trust, customer loyalty, and, importantly, high conversion rates. We encourage you to explore these platforms further, and take Instapage for a test drive with a free trial — it might just be the marketing sidekick you never knew you always needed.

FAQs

Try the most advanced landing page platform today