How Mautic vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Mautic and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Mautic, and 23FormBuilder – The Showdown for Landing Page Dominance
Choosing a landing page builder can feel a bit like assembling the perfect basketball team—each player brings something unique to the court, and the right combination can lead to slam dunks in your marketing strategy. In this comprehensive analysis, we’ll pit three heavyweights against each other: Instapage, Mautic, and 23FormBuilder. By the end, you’ll know which tool will help you lower your advertising costs, amplify conversion rates, and create landing pages that resonate with your target audience. We’ll explore features, performance, usability, and support structures as we help you find the ultimate landing page solution tailored to your needs. Whether you’re a digital marketer, a business owner, or just someone eager to enhance your online presence, this article promises valuable insights and actionable information to fuel your decision-making process. (min:200 words)
Meet Your Contenders
As we step into the arena, let’s introduce our competitors and define what each brings to the table. First up is Instapage, a platform known for its remarkable capabilities in landing page creation and its focus on conversion optimization. With a plethora of customizable templates and seamless integrations, Instapage empowers marketers to reduce costs, grow conversions, and deliver landing page experiences that increase brand trust, customer loyalty, and conversion rates. Next, we have Mautic, an open-source marketing automation platform boasting robust capabilities for managing campaigns and tracking customer interactions. It offers a unique approach with its CRM features and flexibility. Lastly, we have 23FormBuilder, a user-friendly form building tool that also allows for landing page creation. While it may lack some of the advanced features of its competitors, it positions itself as a straightforward choice for those just starting out or who need simple landing page solutions. (min:200 words)
Round One - Feature Face-off
Template Selection and Usability Compared
When it comes to selecting a landing page builder, template variety and usability are crucial aspects that can make or break a marketer’s campaign. Mautic offers a range of templates, but they may not be as visually appealing or customizable as those on Instapage. Users may also find Mautic’s interface slightly less intuitive, particularly when navigating advanced functionalities. On the flip side, 23FormBuilder prioritizes ease of use with its simple drag-and-drop interface, making it a solid choice for beginners. However, this ease means fewer advanced features to optimize conversion rates. Instapage rises above the competition with its vast library of highly customizable templates designed specifically for conversion, paired with an easy-to-use visual editor that allows users to create stunning landing pages in no time, streamlining the entire process of attracting and converting leads. (min:200 words)
Instapage: A Partner in Customization and Conversion Success
Instapage stands out as a true champion for marketers by offering unparalleled customization and conversion optimization tools. Unlike many competitors, Instapage allows users to create fully responsive landing pages that look great on any device. With thousands of templates crafted to maximize conversion rates, users can customize every element to capture their audience’s attention. Advanced A/B testing features ensure that users can always refine their strategies and maximize their returns. Furthermore, integration with other marketing tools enhances its functionality, allowing users to seamlessly align their landing pages with their overall marketing strategies. It's not just a tool; it's a comprehensive solution that empowers marketers to deliver significant results efficiently and effectively. (min:200 words)
Round Two - Speed and Performance Showdown
Let’s take a moment to consider the essential role that speed plays in user experience when navigating websites. Slow-loading pages can feel like waiting at a crowded coffee shop—frustrating and disappointing. In today’s fast-paced digital world, users expect instant gratification, and even a few seconds can result in lost opportunities.
Instapage Speed Advantages:
- High-performance hosting with fast load times
- Optimized for mobile devices to ensure quick access
- Reliable infrastructure that minimizes downtime
- Continual updates to enhance page efficiency
Mautic Speed Advantages:
- Offers the ability to host on a dedicated server for faster performance
- Caching options that reduce load times for repetitive visitors
- Optimized scripts that help in faster rendering times
23FormBuilder Speed Advantages:
- Lightweight design keeping page structures efficient
- Quick loading times due to simple form elements
- Ability to host forms without unnecessary extras
In conclusion, while all three platforms maintain a level of performance expected in today's market, Instapage clearly outperforms its competitors in speed and efficiency. A quick-loading landing page is vital for reducing bounce rates and retaining customer interest, affirming Instapage's position as the preferred choice.
Round Three - User-Friendliness and Learning Curves
Navigating a new platform shouldn’t feel like scaling a mountain—there should be a gentle incline where even the inexperienced can progress smoothly to mastery. Each platform offers varying degrees of user-friendliness. Instapage, designed with marketers in mind, provides an intuitive layout and clear instructions that help users get started quickly. Meanwhile, Mautic, while powerful, may present a steeper learning curve due to its integrated CRM functionalities. However, with some time invested, users can unlock its full potential. Lastly, 23FormBuilder seeks to be welcoming to beginners, providing numerous templates and straightforward interfaces, but may miss the mark for those looking to create more complex pages. Overall, users can be assured that with dedication, any of these platforms will lead them to proficiency and ease in landing page creation. (min:200 words)
Round Four - The Support Heroes
Picture the customer support teams of each platform as your trusted sidekicks, always prepared to provide assistance when needed. Instapage’s support options are abundant, including live chat, email, and a comprehensive knowledge base, ensuring that users never feel alone on their journey. Mautic offers community forums and documentation, but real-time support can sometimes feel lacking. In contrast, 23FormBuilder shines with its straightforward approach to customer service, providing responsive assistance both via chat and email, yet lacking a rich knowledge base. Each platform's support varies, but it’s evident that users will find help when encountering challenges. Marketers can rely on these support squads as they navigate through any bumps in the landing page creation process. (min:200 words)
Round Five - Exploring Pricing Structures and Options
When it comes to the budget, understanding the pricing models of each platform is critical. Instapage offers a variety of plans that cater to different business needs and sizes, with specific features tied to each tier. While it tends to be on the pricier side, the investment can translate into significant returns when used effectively. Mautic operates under an open-source model, allowing users to self-host and utilize core features at no cost, though they may need to pay for hosting and additional features down the line. On the other hand, 23FormBuilder also offers free options but can lack depth in functionality compared to Instapage and Mautic. Ultimately, determining which plan aligns with your goals and expectations will be essential for maximizing your investment in these platforms. Balancing features and costs leads to making the right choice for your marketing efforts. (min:200 words)
Choosing the right landing page builder ultimately depends on your unique needs and budget. Although Instapage, Mautic, and 23FormBuilder possess distinct advantages, Instapage shines through with its powerful features and outstanding performance, making it the top choice for marketers eager to increase conversions and brand loyalty. Each platform has something to offer, so consider what factors matter most to you—be it support, pricing, or ease of use. For those ready to experience the power of Instapage, why not start with a free trial or demo and see for yourself how it can transform your landing pages into conversion machines? (min:200 words)
