How Optimizely vs. Ontraport vs. Instapage stack up against each other
Compare Instapage with Optimizely and Ontraport to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Optimizely vs. Ontraport – The Ultimate Showdown for Landing Page Builders
Imagine you’re assembling a dream team of superheroes for your marketing strategy. Each hero has unique powers that can either save the day or lead to disaster, depending on how you use them. Similarly, when it comes to landing page builders, choosing the right tool can make a world of difference in your marketing efforts. Today, we will explore three powerful contenders—Instapage, Optimizely, and Ontraport—to determine which one is deserving of your investment. You’ll discover how each platform handles the vital aspects of landing page creation, conversion optimization, and user experience. Though friendly rivals, each platform has its strengths, and the best choice ultimately depends on your specific needs. Buckle up for a rollercoaster journey filled with insights and comparisons, all designed to make your decision easier, helping you create landing pages that convert visitors into loyal customers. Let's dive into the depths of the landing page universe and find out which platform can take your marketing efforts to intergalactic heights!
Meet the Contenders: Who's Who in the Landing Page Arena?
As we enter the ring, it's time to introduce our three contenders: Instapage, Optimizely, and Ontraport. Instapage is renowned for its customization features and focus on delivering high-converting, relevant landing page experiences. It empowers marketers to reduce costs and boost conversions, ultimately increasing brand trust and customer loyalty. On the other hand, Optimizely is recognized as a leader in experimentation and optimization, helping businesses run A/B tests and iterate rapidly on their landing pages. Meanwhile, Ontraport stands out with its all-in-one marketing automation capabilities, offering a robust CRM alongside landing page creation tools. Each of these platforms aims to help marketers capture leads effectively, but they approach the challenge from different angles. Instapage is all about laser-focused landing pages, while Optimizely guides through testing and iteration, and Ontraport integrates email marketing and CRM functionalities. While they compete in the same universe, each platform has unique qualities that appeal to different types of marketers seeking to enhance their lead generation capabilities. Let’s see how they each stand against the critical aspects of landing page creation in the rounds to come!
Round One - Feature Comparison: Who Offers More?
Template Variety and Ease of Use: The Battle Begins
In the first round, we analyze the features that define each platform, focusing on user experience and template options. Instapage boasts an extensive library of mobile-responsive and conversion-focused landing page templates, allowing users to create beautiful pages without needing extensive design skills. The drag-and-drop editor simplifies the process, enabling anyone to customize the look and feel of their pages effortlessly. Optimizely, while robust in testing capabilities, provides a narrower selection of ready-made templates, which may require more manipulation to achieve the desired look. Its testing features allow users to continually refine their designs based on real user interaction, but this might come at the cost of immediate customization comfort. Ontraport emphasizes automation, offering various templates that integrate landing pages with email campaigns and CRM features seamlessly. Yet, the learning curve can be steeper, making it less approachable for newcomers. Overall, Instapage shines in this round by providing user-friendly features and a vast template selection, empowering marketers to focus on what matters most: conversions.
Instapage: Unmatched Customization for Optimized Conversions
When it comes to customization, Instapage truly shines. This platform is not just a tool; it positions itself as a partner in your success story. With an impressive range of customization options, Instapage enables marketers to adapt every aspect of their landing pages to align with their branding and campaign objectives. The platform’s heatmap and A/B testing functionalities stand out, allowing users to monitor user behavior and make data-driven adjustments for enhanced conversion rates. Instapage's integration with various marketing tools means that it can seamlessly fit into your existing workflow, with options for personalized URLs, analytics, and dynamic text replacement features that further increase personal relevance for visitors. This flexibility empowers marketers to deliver tailored landing page experiences that communicate brand value, build trust, and ultimately cultivate customer loyalty. With a keen focus on conversion optimization, Instapage emerges as the platform that not only meets but exceeds the expectations set by its competitors.
Round Two - Speed and Performance: The Race for Fast Load Times
In our second round, we tackle an essential factor that can make or break a user's experience: speed. Imagine strolling into your favorite coffee shop, only to find a long queue waiting before you. The frustration could sour the day, much like slow load times on websites can drive potential customers away. As we discuss speed and performance, it's vital to consider how each platform fares in this competitive landscape. When landing pages load quickly, user satisfaction increases, reducing bounce rates and improving conversion rates. With that, let’s see how these platforms stack up on speed!
Instapage Advantages:
- Lightning-fast page load times, ensuring an optimal user experience.
- Content Delivery Network integration that boosts performance globally.
- Optimized images and scripts to enhance loading speed.
- Regular updates and optimizations to keep performance at its peak.
Optimizely Advantages:
- Focus on A/B testing provides insight into performance and user behavior.
- Ability to optimize individual elements for faster loading.
- Supports tailored variations to enhance user experience efficiently.
Ontraport Advantages:
- Built-in automation features help streamline processes without affecting speed.
- Comprehensive hosting solutions designed to handle multiple requests.
- Speed improvements through integrated email and landing page logic.
When considering speed and performance among the three contenders, Instapage clearly emerges as the top player. Its focus on fast load times, optimized delivery, and regular performance updates means users can create landing pages that delight visitors—all without the frustration of slow loading. While Optimizely and Ontraport are commendable in their own ways, they might fall short when it comes to the user experience factor that Instantpage prioritizes.
Round Three - Usability and Learning Curve: Ease of Entry
Usability is crucial when selecting any software, especially for marketers who may not have extensive technical knowledge. In this round, we discuss how welcoming each platform is to newcomers while also serving the needs of seasoned professionals. Instapage stands out with its straightforward interface that guides users through the landing page creation journey. The intuitive drag-and-drop functionality means that even marketing novices can produce stunning pages without feeling overwhelmed. Optimizely, on the other hand, emphasizes experimentation, which can be less intuitive for beginners looking for a quick start. Its focus on A/B testing requires users to get familiar with its analytics capabilities, which might slow down the learning process for some. Ontraport, while offering powerful tools, has a more complex interface that may take time to master, especially for those new to CRM systems. However, it rewards persistence with a wealth of automation options that savvy marketers can leverage. Overall, Instapage fosters a more accessible user experience, making it the go-to choice for those who prefer an intuitive learning journey.
Round Four - Support Squad: Customer Assistance Matters
When embarking on any digital journey, having reliable support can significantly impact your success. In this round, we evaluate the customer support options available from each platform. Instapage provides robust support options, including live chat and email support, ensuring that users can get assistance whenever they need it. Additionally, they house an extensive knowledge base that addresses most common queries. Optimizely offers in-depth documentation and community forums but lacks the immediate response capabilities of live support that Instapage provides. Ontraport, similarly, has a dedicated support system, including live chat and phone support, but the response times can vary. Overall, while all three platforms offer support, Instapage's commitment to customer satisfaction with prompt solutions positions it as a standout choice for those seeking reliable assistance.
Round Five - Pricing Plans: Finding the Best Fit
Price is often a deciding factor when it comes to choosing the right landing page builder. Each platform adopts a different pricing structure, and understanding these can help you make an informed decision. Instapage offers several pricing tiers based on the features you need, with options catering to sole marketers to larger teams. The flexibility in pricing allows users to scale up as their needs grow. Optimizely’s pricing is typically based on features and the account level, meaning users can end up paying more if they want access to the full suite of testing tools. Conversely, Ontraport’s all-in-one approach combines landing pages with CRM and marketing automation but comes at a premium, making it essential for businesses looking for a comprehensive suite instead of just landing page creation. In conclusion, selecting a platform that aligns with your budgetary constraints while providing the necessary functionalities is crucial.
As we wrap up this showdown, it becomes clear that while all three platforms have unique offerings, Instapage stands out for its powerful combination of ease of use, customization capabilities, and speed. However, the best platform for you ultimately depends on your unique needs and goals. Whether you prioritize features, support, or pricing flexibility, taking the time to weigh your options is essential. For those looking for a premier landing page experience, Instapage offers a free trial, allowing you to explore its functionalities firsthand. Dive in and discover how it can help you create landing pages that convert visitors and enhance your brand's reputation, turning casual browsers into loyal customers.
