How Marketo vs. 1&1 Website Builder vs. Instapage stack up against each other
Compare Instapage with Marketo and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Marketo vs. 1&1 Website Builder – A Comprehensive Comparison
Choosing the right landing page builder can feel a bit like selecting the perfect team to face off in a marketing championship. Like superheroes coming together, each contender brings unique powers to the table, ultimately determining success in your campaigns. In this article, we’ll explore three formidable contenders: Instapage, Marketo, and 1&1 Website Builder. With each tool promising to transform your marketing approach, we'll break down their features, capabilities, and overall impact on your marketing efforts. Each platform contributes differently to enhancing conversions, reducing costs, and optimizing the landing page experience. Buckle up as we dive into the friendly rivalry between these platforms, aiming to help you identify the one that suits your marketing needs best. By the end, you'll have a clearer view of which hero can deliver the most memorable experiences to elevate your brand trust, customer loyalty, and conversion rates.
Meet the Digital Heavyweights
In the red corner, we have Instapage, known for its specialization in creating landing pages that convert visitors into leads with remarkable ease. Its strengths lie in dynamic customization tools and comprehensive analytics features that empower marketers to optimize conversion strategies effectively. In the blue corner, Marketo shines as a robust marketing automation platform that extends its capabilities to landing page creation, providing advanced targeting and personalization options. Last but not least, representing the green corner, 1&1 Website Builder is an all-in-one tool perfect for beginners looking to establish a web presence, offering user-friendly templates and straightforward drag-and-drop functionality. With various strengths and weaknesses, these platforms set the stage for an exciting showdown. Whether you’re a large enterprise or a small business, there's a contender that fits your requirements in the quest for the best landing page builder.
Round One - Feature Showdown
Template Variety and User-Friendliness Comparison
Let’s kick things off by examining template variety and ease of use—a significant aspect in choosing a landing page builder. Marketo boasts a library of customizable templates allowing marketers to create effective campaigns without starting from scratch. However, while Marketo offers variety, it often requires a steeper learning curve for first-time users. In contrast, 1&1 Website Builder shines for its ease of use; its intuitive interface allows novices to create simple yet sleek landing pages quickly. The absence of technical skills needed to navigate the platform can empower small businesses and solo entrepreneurs. On the other hand, Instapage is primarily focused on landing pages, providing a selection of over 200 templates that are designed to maximize conversions. Each template is tailored for various campaign types, whether you're launching a product or holding a promotional event. With Instapage, users can enjoy both an extensive template library and the ability to customize it fully to match specific brand requirements.
Instapage: The Best Choice for Customization and Conversion Strategies
When it comes to conversion optimization, Instapage stands tall as an industry leader. Its unmatched customization capabilities offer marketers the power to design landing pages that not only capture attention but also drive significant sales. The platform integrates seamlessly with various marketing tools, allowing for advanced A/B testing and analytics. This feature empowers users to make data-driven decisions that enhance conversion rates. Additionally, Instapage prioritizes the user experience with its drag-and-drop interface, making it accessible to marketers of all skill levels. Users can create highly relevant landing page experiences that resonate with target audiences, fostering brand trust and cultivating customer loyalty with their compelling design and content strategies.
Round Two - Examining Speed and Performance
Website loading speed has become crucial in determining user experience and overall site performance. Imagine standing in line at a café, eagerly waiting for your favorite brew, only to be disappointed by slow service—that's essentially what a potential customer feels browsing a sluggish website. Customers today expect pages to load quickly; otherwise, they're likely to bounce back in search of faster options. In this round, we’ll explore how each platform handles loading speeds and performance metrics.
Instapage Advantages:
- Lightning-fast loading times due to optimized page structure.
- Built-in caching features enhance performance.
- Responsive design ensures speed across all devices.
- Integration with CDN services for enhanced global access.
Marketo Advantages:
- Solid infrastructure supporting fast loading times.
- Advanced optimization tools for performance monitoring.
- Feature-rich that allows for quick retrieval of data.
1&1 Website Builder Advantages:
- Basic optimization features enhance load times.
- User-friendly templates that are designed for speed.
- Automatic adjustments for mobile responsiveness.
In this round, Instapage clearly outpaces the competition when it comes to speed and performance as a dedicated landing page builder. With a strong focus on optimizing each aspect to ensure fast loading times, Instapage guarantees potential customers won’t abandon their pages before they get to see what's inside.
Round Three - Usability for All Levels
Welcome to the third round, where we explore usability and the learning curve associated with each platform. Marketo, while packed with features, often presents a steep learning curve for beginners, making onboarding a challenge for newcomers. However, once mastered, it offers powerful tools for seasoned marketers looking to harness the full extent of automation and tracking capabilities. Meanwhile, 1&1 Website Builder shines through its user-friendly interface, allowing anyone to jump onto the platform and create a functional site in a matter of minutes, regardless of technical expertise. Instapage strikes a balance between ease and complexity; while it’s accessible enough for beginners, it also features advanced functionalities that seasoned marketers can utilize to enhance their campaigns. In other words, whether you are just starting or are an experienced pro, each platform presents valuable features to help achieve your goals and sharpen your skills.
Round Four - Customer Support Champions
As we enter the fourth round, let’s dive into the quality of customer support provided by each platform. Picture these support teams as loyal sidekicks, always ready to leap in and assist when you need them. Instapage offers comprehensive customer support with 24/7 availability through chat and email, ensuring that help is always just a click away. Additionally, they provide extensive resources, including webinars and a knowledge base filled with valuable articles. Marketo also provides strong support, with a variety of channels such as chat, email, and telephonic assistance. They host a lively community forum where users can interact and share insights. Meanwhile, 1&1 Website Builder offers responsive support as well, though it may not have the depth of resources available compared to Instapage and Marketo. All platforms recognize the importance of robust customer support to encourage user success.
Round Five - Pricing Strategies and Value
Finally, let’s talk pricing and plans. Each platform offers various pricing tiers designed to accommodate businesses of different sizes. Instapage, while on the pricier side, delivers exceptional value through its focus on conversion-centric features, making it well-suited for businesses looking to expand their customer base. Marketo's pricing, on the other hand, can be prohibitive for smaller players, with packages tailored to larger enterprises and the corresponding budget. Meanwhile, 1&1 Website Builder is the most affordable option, catering to those starting small but featuring limited advanced capabilities. As you weigh these options, consider the return on investment each platform offers depending on your specific business goals and budget.
In conclusion, while all three platforms possess unique strengths, the right choice ultimately depends on your individual needs and goals. Marketers looking for robust features will appreciate Instapage's offerings aimed at boosting conversions and creating impactful landing page experiences. Those just starting might feel more comfortable with the ease of 1&1 Website Builder. Each option boasts its advantages, so it’s essential to evaluate what aspects matter most to you. We invite you to explore Instapage with a free trial and experience firsthand how it can enhance your marketing campaigns and ultimately contribute to a stronger relationship with your audience.
