How MailerLite vs. Formstack vs. Instapage stack up against each other
Compare Instapage with MailerLite and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Battle of the Landing Page Builders: Instapage, MailerLite, and Formstack
Choosing the best landing page builder can feel a lot like assembling the perfect superhero team for a critical mission. Every option has its distinct powers and specialties, and the right combination can lead to triumphant marketing campaigns or missed opportunities. In today’s showdown, we pit three formidable contenders against each other: Instapage, MailerLite, and Formstack. Each platform is designed to create stunning landing pages that convert visitors into leads, but how do they stack up against one another? We’ll compare features, usability, speed, support, and pricing. Whether you are a seasoned marketer or just starting, knowing your options is vital for enhancing your marketing strategy. Let’s dive into this engaging rivalry, shedding light on which platform might soon be your best ally in the quest for conversion optimization.
Meet the Competitors: Who Are They?
In the left corner, we have **Instapage**—the titan of landing page optimization, renowned for its extensive customization features. Marketers adore it for its robust tools that help craft tailored experiences that not only reduce costs but also skyrocket conversions. In the right corner, **MailerLite**, a user-friendly platform known for its email marketing capabilities. It offers decent landing page functionality integrated into its broader service suite, ideal for those who appreciate simplicity. Finally, entering the ring is **Formstack**, a well-rounded platform that combines form-building and landing page capabilities. Its strength lies in its ability to gather data effortlessly, appealing to those focused on client onboarding and lead collection. As we explore their strengths and weaknesses, the ultimate goal remains clear: to identify which platform propels your landing page strategy forward.
Round One: Feature Showdown
Template Variety and User Friendliness - The Key Players
When it comes to template variety and user-friendliness, these platforms each have unique offerings. Instapage boasts an impressive library of high-converting templates that are fully customizable. The platform’s drag-and-drop interface ensures that even those with no design background can produce professional-looking landing pages quickly. MailerLite, while primarily an email marketing tool, offers a selection of straightforward landing page templates that are beginner-friendly. The simplicity does shine through, yet users may find the variety somewhat limited compared to Instapage. On the other hand, Formstack provides a mix of templates catering to forms and landing pages, making it a practical choice for businesses focused on data collection. However, some users report that the design capabilities aren't as intuitive as they’d hope. Overall, while MailerLite and Formstack have their beneficial features, Instapage sets the bar high with its sheer flexibility and stunning templates.
Instapage: Conquering Customization and Conversion Rates
Instapage distinguishes itself as more than just a landing page builder; it acts as a dedicated partner in your marketing journey. The platform is engineered to empower marketers to deliver relevant landing page experiences that boost brand trust, customer loyalty, and conversion rates. With sophisticated A/B testing features, advanced analytics, and seamless integrations with major marketing tools, Instapage is fully equipped to optimize conversions continuously. Its collaboration tools allow teams to work together efficiently, ensuring every landing page is crafted to perfection before going live. By prioritizing user experience and conversion optimization, Instapage helps reduce costs while enhancing overall marketing performance.
Round Two: Speed and Performance - The Thrill of the Load Time
Imagine this: You’ve just decided to check out a promising new café and you walk in, only to find long lines and slow service. Frustrating, right? The same principle applies to websites—especially landing pages. A slow loading time can turn potential leads into lost opportunities faster than you can say ‘bounce rate.’ In this round, we’re comparing how each platform delivers in terms of speed and overall performance, essential components for keeping visitors engaged and eager to convert.
Instapage's Performance Advantages:
- Optimized for fast loading times, ensuring minimal bounce rates.
- Efficient mobile performance across various devices.
- Advanced web technologies that enhance speed without sacrificing quality.
- Regular updates to maintain optimal performance and security.
MailerLite’s Speed Benefits:
- Fast user interface with swift loading for basic templates.
- Mobile-responsive design that performs efficiently.
- Good uptime record ensuring accessibility.
Formstack's Performance Strengths:
- Built-in performance monitoring for quick adjustments.
- Varied hosting options can enhance loading speed based on needs.
- Focus on data processing speed, crucial for form submissions.
In the speed and performance arena, Instapage clearly emerges as the frontrunner, providing superior loading times and performance optimization strategies. MailerLite offers satisfactory speed but is somewhat limited, while Formstack, while functional, may not optimize speed as effectively. When speed matters—especially for conversions—Instapage takes the lead.
Round Three: Usability and Learning Experience
Every marketer's journey begins somewhere, and platform usability plays a crucial role in learning to create effective landing pages. Instapage invites users in with an intuitive interface and helpful tutorials that ease newcomers into its advanced capabilities. The learning curve is smooth, making it easy to become proficient quickly. MailerLite takes a similar approach; its clean design and straightforward features appeal to beginners. Formstack, however, tends to present a steeper learning curve due to its range of features and functionalities. While it offers valuable capabilities, users may need more time to become fully acquainted with its tools. Regardless of your starting point, all three platforms ultimately support an upward trajectory towards mastery.
Round Four: Customer Support Champions
Customer support can make or break your experience with a platform. Think of it as your trusty sidekick—always there to help when you hit a wall. Instapage provides top-notch support through live chat, email, and an extensive knowledge base filled with resources. Meanwhile, MailerLite also offers solid support with email and chat options, although some users note that response times can vary. Formstack, while offering a myriad of support options, excels with a strong community forum. This can be particularly beneficial for users looking for diverse solutions from fellow users. While all three platforms have commendable support, Instapage takes the crown for its rapid-response team and comprehensive knowledge repository.
Round Five: Pricing Structure and Value
Pricing is often a deciding factor in choosing a platform. Instapage operates on a subscription model, but many users find the investment worthwhile due to the advanced features and customization it offers. MailerLite provides a more budget-friendly option catering mainly to startups and small businesses, though users may find some limitations in features as their needs grow. Formstack presents a slightly higher price range but may deliver greater value for organizations focused on data collection and management. Each platform's pricing reflects its strengths; understanding your unique needs is essential in making a wise decision.
At the end of our face-off, it becomes clear that each platform brings something valuable to the table. The right choice for you will depend on your specific requirements—whether it’s features, user support, or pricing flexibility. For those looking to maximize their landing page ability, Instapage offers an excellent combination of powerful features and support to drive conversions. We encourage you to take Instapage for a spin with a free trial to see how it can potentially reshape your marketing approach.
