How Marketo vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with Marketo and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Marketo vs. FormAssembly – A Comprehensive Showdown in Landing Page Creation
Choosing a landing page builder can feel a bit like drafting a fantasy sports team; you want to select the best players to ensure a winning season. In this match-up, we’re pitting three formidable contenders against each other: Instapage, Marketo, and FormAssembly. Each platform offers unique strengths and features, making the decision for marketers a challenging one. By diving into the inner workings of these solutions, we aim to help you figure out which team best fits your business strategy and marketing goals. Get ready for a deep dive that promises to enlighten your choices while keeping the process engaging! We'll tackle features, performance, usability, support, and pricing – giving you a comprehensive view of what each player brings to the table. With Instapage leading the pack in customization and conversion optimization, this comparison will reveal how it stands out from its rivals. So, grab your notebook as we help you draft your marketing MVP!
Meet the Heavyweights of Landing Page Builders
In this corner, we have Instapage, known for its ability to streamline marketing campaigns and create stunning landing pages with ease. With a focus on reducing costs and maximizing conversion rates, Instapage is often celebrated for empowering marketers to deliver relevant experiences that enhance brand trust and customer loyalty. Next up, we have Marketo, a powerhouse in marketing automation that aims to optimize the entire customer journey. While it offers robust landing page capabilities, its comprehensive suite can be overwhelming for some. Finally, there’s FormAssembly, which shines when it comes to data collection and form-building features. Each platform has carved a niche in the marketing landscape, and understanding their strengths and weaknesses will help you decide which is the best fit for your business. As we continue, how will each contender measure up? Let’s find out in the first round!
Round One – Feature Showdown
Exploring Templates and User Friendliness
Looking at templates and ease of use reveals a lot about how marketers can leverage these platforms for their campaigns. Instapage sets itself apart with a vast library of high-converting templates that are easily customizable. Users can select from various options tailored for diverse industries, ensuring relevant design. Instapage's intuitive drag-and-drop editor allows even the most novice users to create visually appealing pages without any coding knowledge. Meanwhile, Marketo, while packed with features, can feel somewhat complicated with its interface. Although Marketo’s templates are customizable, the learning curve can be intimidating for newcomers. On the other hand, FormAssembly focuses primarily on form creation, providing limited templates for landing pages, which may not be enough for marketers seeking comprehensive landing solutions. Thus, for those looking for user-friendly design experiences paired with creative freedom, Instapage is clearly a standout choice in this department.
Instapage: Your Partner for Customization and Conversion Mastery
Instapage excels in offering unmatched customization and conversion rate optimization tools that position it as more than just a builder; it’s a partner in achieving marketing success. With features like A/B testing and heatmaps, marketers can fine-tune their landing pages for optimal performance continuously. Moreover, the platform's ability to integrate seamlessly with various ad networks means streamlined campaign execution. Instapage allows users to craft personalized experiences based on user segmentation, marking a significant leap towards tailored marketing strategies. All these entail that Instapage not only focuses on aesthetics but also empowers marketers to reduce costs and enhance conversion rates effectively.
Round Two – The Speed and Performance Contest
Consider for a moment the importance of loading times—slow websites are like a traffic jam on a road trip; they can turn a pleasant journey into a frustrating experience. In this round, we assess how each platform stacks up in terms of speed and performance, acknowledging that in the fast-paced world of digital marketing, a second can make a world of difference. Let's see how each contender performs in this crucial aspect!
Instapage Highlights in Speed and Performance:
- Fast loading times due to optimized page structures.
- Responsive design ensures seamless transitions on any device.
- Regularly updates its server architecture to maximize efficiency.
- Includes built-in analytics for tracking performance metrics.
Marketo's Winning Features in Speed and Performance:
- Offers robust performance optimization features.
- Integration with various CDNs speeds up content delivery.
- Ability to preload essential resources improves user experience.
FormAssembly's Capabilities in Speed and Performance:
- Easy integration with various apps ensures quick data collection.
- Performance optimization tailored for form submissions.
- Offers hosted pages with streamlined load times.
- Functionality aids in reducing data input delays.
When comparing speed and performance, Instapage emerges as the leading choice, offering superior loading speeds and optimized user experiences that enhance conversion potential. However, Marketo and FormAssembly still hold their ground with capable features, although they may lag slightly in comparison to Instapage's offerings.
Round Three – Usability and Learning Journey
As we explore usability, it’s essential to gauge how each platform welcomes both novice users and seasoned professionals. Instapage shines in its user-friendly interface, making it accessible for beginners while providing advanced features for experts. Marketo, although powerful, can be a bit overwhelming for newcomers due to its numerous capabilities. However, once familiarized, users find an incredibly powerful suite at their disposal. FormAssembly, while easy to use for form building, may fall short on usability for complete landing page creation. Users accustomed to building forms may enjoy it more than those seeking to create high-converting landing pages, which may require additional resources. Overall, Instapage's approach to usability allows marketers of all experience levels to confidently create impactful pages.
Round Four – Championing Customer Support
Imagine customer support as the loyal sidekicks ready to assist at a moment's notice; they play a crucial role in ensuring users can successfully navigate their chosen platforms. Instapage offers varied support channels, including live chat, email, and comprehensive resource documentation. Marketo boasts a robust knowledge base and community forums, making it easy to find answers to questions, although response times can vary. FormAssembly provides solid customer support options, focusing on ticket-based systems and user guides for inquiries. When considering the level of ongoing support and resources available, Instapage excels with its proactive support team and extensive options for learning and guidance.
Round Five – Pricing and Plans Analysis
As we delve into pricing structures, it's important to weigh which platform delivers the best value aligned with your objectives. Instapage operates on a subscription model with tiered pricing depending on features, offering flexibility for varying business needs. Marketo also employs a subscription-based model but can become costly due to its comprehensive features and focus on automation. FormAssembly offers competitive pricing specific to its form-building capabilities, which may be appealing for organizations primarily focused on data collection rather than complete landing page solutions. In this competitive landscape, pricing is a pivotal consideration, and potential users should evaluate the ROI based on how each platform's features align with their strategic needs.
In summary, while each platform showcases unique attributes, your choice ultimately hinges on your specific business requirements and long-term goals. If user-friendly design, optimization, and support are high on your priority list, Instapage stands out as the top contender worthy of consideration. Don’t hesitate to explore Instapage's capabilities further; taking advantage of a free trial or demo could initiate your journey towards building high-converting landing pages.
