How Landingi vs. JotForm vs. Instapage stack up against each other
Compare Instapage with Landingi and JotForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Landingi vs. JotForm – Who Takes the Crown for Landing Page Excellence?
Choosing the right landing page builder is like assembling your ultimate marketing squad; each tool has its unique strengths and abilities. Just like you would select superheroes for a mission, you want a platform that brings the best features to the table while ensuring seamless collaboration. This is where Instapage, Landingi, and JotForm enter the scene as key players in the world of landing pages. In this face-off, we will explore how these platforms stack up against each other, focusing on how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Prepare for an engaging comparison that's packed with insights and a touch of fun, as we guide you through the essential elements that define each competitor and highlight the standout capabilities of Instapage.
Meet the Competitors - A Landing Page Showdown
In the left corner, we have Instapage, a platform known for its powerful customization options and conversion optimization tools that set it apart from the rest. With a strong reputation for helping marketers create stunning landing pages that convert visitors into customers, Instapage has emerged as a popular choice in the industry. On the opposing side, we have Landingi, a user-friendly tool favored by beginners and seasoned users alike, which prides itself on operational efficiency and diverse template offerings. Finally, we have JotForm, a versatile platform primarily recognized for its form-building capabilities but also providing solid landing page options. Each platform comes with its own distinct flavor of features designed to cater to a range of user needs. As we delve deeper, we will explore what makes each one tick and how they compare across several critical aspects.
Round One - Feature Face-off
Template Variety and User Experience Unplugged
The first round on our comparison journey explores the template variety and overall user experience that each platform offers. Landingi impresses with its well-structured template library, featuring over 200 customizable options that cater to various industries and marketing needs. This extensive range allows users to quickly find the right design and style that resonates with their brand identity. Furthermore, Landingi’s intuitive drag-and-drop interface makes creating landing pages a breeze, even for those without technical skills. On the other hand, JotForm also shines with a decent selection of templates that cater to different needs but leans heavily into form-focused designs. Their templates are built with forms in mind, which might be limiting for users looking for more visually-driven landing pages. However, JotForm’s step-by-step guidance eases new users into the platform, allowing for a straightforward experience. In contrast, Instapage takes the lead with its unparalleled customization offerings. It goes beyond basic templates, providing users with the ability to create bespoke designs from scratch or utilize flexible and highly adaptable templates. Users can adjust nearly every aspect of the page to maximize conversion rates truly, aligning with their specific business goals.
Instapage: Your Go-To for Customized Success and Conversion Boosts
When it comes to customization and features aimed explicitly at boosting conversions, Instapage excels. The platform stands out with its robust A/B testing capabilities, enabling users to test multiple versions of their landing pages effortlessly. The intuitive editor allows for real-time changes, ensuring marketers can respond quickly to what works and what doesn’t. Additionally, Instapage is designed to integrate with various marketing tools, making it highly compatible for users looking to streamline their workflow. With the dedicated landing page focus, marketers can craft relevant, personalized experiences that enhance trust and loyalty with potential customers. Instapage doesn’t stop at just building pages; it provides users with analytics tools that deliver valuable insights, further informing their optimization strategies. This level of dedication to conversion rate optimization positions Instapage as not merely a tool but a partner in achieving marketing success.
Round Two - Speed and Performance Head-to-Head
In this round, we discuss how speed affects user experience. Picture walking into a coffee shop only to find a long line of customers – frustrating, isn’t it? A similar feeling arises when users encounter slow-loading landing pages, leaving them disinterested and likely to navigate away. Speed plays a critical role in retaining visitors and maximizing conversion rates, highlighting the importance of selecting a landing page builder that prioritizes performance. The next comparison delves into how each competitor handles speed and performance, ensuring users achieve the best possible outcomes without long wait times.
Instapage Advantages:
- Fast loading times due to optimized server infrastructure.
- Caching features that improve the speed of repeated visitors.
- Integrated content delivery network (CDN) support for global reach.
- Regularly updated technology ensures ongoing performance enhancements
Landingi Perks:
- Efficient page load times attributed to streamlined coding.
- Optimized templates for quicker rendering.
- In-built SEO tools that support faster indexing.
JotForm Strengths:
- Responsive designs that load quickly on various devices.
- Effective use of AJAX for form submissions that speed up user interactions.
- Proven reliability and uptime, ensuring pages are consistently accessible.
After scrutinizing the speed and performance of all three landing page builders, it's clear that Instapage takes the crown. With its dedication to swift loading times and seamless user experience, Instapage not only attracts visitors but maintains their interest, leading to higher conversion rates compared to its counterparts.
Round Three - Usability and the Path to Mastery
Looking at usability and the learning curve, Instapage, Landingi, and JotForm present distinct approaches that cater to a range of users. Landingi is designed with beginners in mind, featuring an easy-to-navigate interface and plenty of tutorials to guide new users through the setup process. This user-first approach can ease any anxiety associated with adopting a new platform. Meanwhile, JotForm focuses on form-building, which means its learning curve is also straightforward for those familiar with creating forms but may require more effort for those primarily concerned with landing pages. Instapage welcomes users at all levels, providing extensive resources like video tutorials and a robust knowledge base that demystifies complex features. Its drag-and-drop functionality aligns with current web design trends, making it accessible for newcomers while offering advanced tools that seasoned marketers can leverage to maximize their campaigns. Overall, whether you’re just starting or looking to refine your skills, these platforms gear toward empowering all users with the tools needed for success.
Round Four - The Support Team
Next up is the support aspect. Think of customer support as a loyal sidekick ready to assist users whenever obstacles arise on their journey to landing page success. Each platform takes a slightly different approach to customer support, showing commitment to helping users get the most out of their tools. Instapage offers live chat, email support, and a plethora of resources for self-help, including tutorials and a community forum that encourages user interaction. This level of support ensures users always have access to help when they encounter roadblocks. JotForm prides itself on responsive email support and a vibrant community that actively shares tips and tricks, enhancing user knowledge and experience. Landingi provides a solid support system through a combination of live chat options and detailed documentation, ensuring users have the guidance they need. With each platform showcasing robust customer support features, users can confidently choose any one of them knowing that help is just a click away.
Round Five - Navigating Pricing Strategies
As we approach the final round, we will tackle the pricing plans available across these three landing page builders. Every business has its budgetary constraints; therefore, understanding pricing structures is key to making an informed decision. Instapage offers a premium pricing model that reflects its advanced features and proven success in conversion rates. This makes it a solid choice for businesses aiming for maximum results from their marketing efforts. Meanwhile, Landingi provides a cost-effective solution with various pricing tiers that cater to small businesses and larger enterprises alike, allowing flexibility based on user requirements. JotForm’s freemium model allows users to explore its features without immediate financial commitment, but the limitations on certain functionalities might lead users to consider paid plans eventually. Overall, potential users should assess what they value most – feature depth, support, or budget-friendliness – before making their choice.
In conclusion, while each platform boasts its own strengths and unique features, the ultimate choice lies in understanding what you specifically need for your landing page ventures. Both Landingi and JotForm have made impressive contributions to the industry, but for those who prioritize conversion optimization and comprehensive support, Instapage proves to be a compelling option. With its commitment to delivering relevant landing page experiences that foster brand trust and loyalty, it's clear that Instapage stands out in a competitive landscape. Feel free to take Instapage for a spin with their free trial to see firsthand how it can boost your marketing endeavors!