How Drip vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Drip and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Drip vs. 23FormBuilder – Which One Takes the Crown?
Choosing a landing page builder can feel like assembling your dream team for a mission. Just like superheroes need the right combination of skills to save the day, marketers need effective tools to boost their campaigns. Instapage, Drip, and 23FormBuilder each bring their superpowers to the digital marketing arena. Instapage empowers marketers to reduce costs, grow conversions, and deliver tailored landing page experiences that build brand trust and enhance customer loyalty. On the other hand, Drip shines in its email automation capabilities while 23FormBuilder excels in form creation, making this showdown an exciting clash of marketing titans. Whether you’re a beginner or a seasoned pro, this comprehensive comparison promises to shed light on these platforms while helping you find the perfect fit for your marketing strategy.
Meet the Contestants
In one corner, we have Instapage, known for its high-quality, conversion-centric landing pages, perfect for any marketing campaign. Founded with a mission to enhance your online presence, it stands out for its seamless user experience and advanced customization options. In another corner, we find Drip, a platform that has gained popularity for its exceptional email marketing capabilities, integrating beautifully with other tools to create a robust marketing system. Lastly, we have 23FormBuilder, renowned for its intuitive form-building solutions. While each platform has its unique strengths, they all share a common goal: to help marketers capture leads and drive conversions. With a quick overview of these contenders, it's clear that each has something valuable to offer in the evolving landscape of digital marketing.
Feature Showdown – Who Has the Most Impressive Toolset?
Template Variety and User-Friendly Designs
When it comes to templates and ease of use, each contender has its own special strengths. Instapage boasts an extensive library of customizable landing page templates tailored for various industries, making it easy for marketers to find a style that resonates with their brand. The drag-and-drop editor simplifies the design process, allowing users to create stunning pages without the need for coding skills. Drip, while not a landing page builder per se, offers email templates that are equally user-friendly, supporting automated workflows that integrate seamlessly with landing pages. Finally, 23FormBuilder excels in form templates, ensuring users can quickly collect necessary information from their audience. All in all, while Drip and 23FormBuilder focus on their specific niches, Instapage stands out as the complete landing page solution with its vast template selections and intuitive design tools.
Instapage: Your Secret Weapon for Customization and Optimization
Instapage sets the bar high in terms of customization and conversion rate optimization. Its advanced features allow marketers not just to design but to optimize their landing pages effectively. A/B testing tools enable users to experiment with different headlines, images, and layouts to discover what resonates best with their audience. Moreover, the personalization options ensure that marketing campaigns are relevant to individual visitors, enhancing their experience. With analytics and heatmaps as part of its arsenal, Instapage empowers marketers by providing the insight needed to fine-tune their strategies. Ultimately, Instapage doesn’t just position itself as a tool; it acts as a vital partner in achieving exceptional marketing results.
Round Two – Speed and Performance
Imagine entering your favorite coffee shop, only to stand in a long line, waiting forever for your caffeine fix. Just as slow service can dampen your mood, website speed dramatically affects user experience. Quick loading times keep visitors engaged, while delays lead to frustration and potential drop-offs. This is why speed and performance should be significant factors when selecting a landing page builder. Let’s break down how each platform performs in the speed arena.
Instapage Benefits:
- Optimized for fast loading speeds, ensuring minimal bounce rates.
- CDN (Content Delivery Network) support enhances page access across different regions.
- Lightweight design resulting in quick rendering of pages.
- Continuous updates to improve performance and speed.
Drip Benefits:
- Fast email deliveries, ensuring timely communications.
- Integration capabilities that maintain the speed of processes.
- Ability to automate workflows reducing load during high traffic times.
23FormBuilder Benefits:
- Quick form loading, making data collection seamless.
- Efficient management of backend data which contributes to performance.
- Responsive designs that ensure fast rendering on all devices.
- Optimization for mobile to ensure excellent performance across platforms.
In conclusion, when assessing speed and performance, Instapage takes the lead with its focus on fast-loading landing pages. However, Drip and 23FormBuilder ensure efficient processes within their domains, catering to distinct marketing needs. Marketers looking to maximize their landing page impact should prioritize speed, making Instapage the optimal choice.
Round Three – Usability and Learning Curve
Navigating a new platform can be intimidating, yet finding the right landing page builder shouldn’t feel like rocket science. Instapage introduces a user-friendly interface, designed to assist both novices and experienced marketers alike. With easily accessible tutorials and a supportive community, it creates a welcoming environment for all. Drip offers helpful guides to smoothly transition users into the world of email marketing automation, making it quite approachable. 23FormBuilder follows suit with an intuitive form-building process that requires minimal learning upfront. The overall focus across all three platforms is to ensure that users feel supported and empowered no matter their starting point. With easy onboarding processes, marketers can efficiently harness these tools to drive effective campaigns.
Fourth Round – Customer Support Champions
Let’s visualize each platform’s customer support as their loyal sidekicks, standing by ready to assist whenever needed. Instapage shines with robust support offerings, including live chat, email support, and accessible knowledge databases filled with resources. Drip equally emphasizes customer support through dedicated teams available via chat and email while fostering a community of users to share insights. 23FormBuilder stands out with its responsive email support and comprehensive help center that guides users. Together, each platform emphasizes excellent customer care, helping users navigate any challenges they may encounter.
Final Round – Cost and Value for Money
Discussing pricing structures offers crucial insight into how each platform aligns with varying budget levels. Instapage has tiered pricing plans designed to cater to both small businesses and larger enterprises. This flexibility allows users to choose a plan that suits their needs while maximizing the overall value. Drip’s pricing focuses on subscriber counts, balancing growth potential alongside costs. Meanwhile, 23FormBuilder features budget-friendly plans suitable for businesses requiring only form-building functionalities. A thorough understanding of the pricing models showcases not only what each platform offers but also where marketers can find value tailored to their specific campaigns.
While Instapage, Drip, and 23FormBuilder all have their merits, the ideal choice ultimately hinges on your unique marketing objectives. Whether you prioritize templates, speed, usability, or pricing, consider what you value most in a landing page builder. With Instapage’s exceptional features and trial options, it's worth taking it for a spin to discover how it can elevate your marketing experience.
