How JotForm vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with JotForm and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. Gravity Forms – Who Emerges Victorious?
Choosing the right landing page builder is akin to selecting the perfect tool for a job—each option has unique benefits that can significantly impact your marketing success. Whether you're crafting a simple sign-up page or an elaborate product launch, the tools you select can dictate how effectively you connect with your audience. In this article, we pit three contenders against each other: Instapage, JotForm, and Gravity Forms. Each platform brings different strengths and specialties to the table, and selecting the right one can help you create compelling landing pages that increase conversions and engagement. Stick around as we dissect the attributes of these tools and determine which may best suit your needs while ensuring your landing page experiences are relevant and effective. Let's jump into this friendly rivalry and discover what each platform has to offer!
Meet the Competitors
As the digital landscape grows increasingly crowded, having the right tools to stand out is essential. First up, we have Instapage, renowned for its powerful optimization features, which empower marketers to reduce costs, grow conversions, and deliver engaging landing page experiences. Next, there's JotForm, widely recognized for its user-friendly form creation capabilities. It allows users to set up surveys, contact forms, and more with ease, making it a great choice for those looking to gather data without much fuss. Lastly, we have Gravity Forms, a WordPress plugin beloved for its extensive integration options and customization features. All three offer ways to bolster your marketing efforts, yet they vary in functionality, usability, and support. Let’s explore their strengths and weaknesses to find out which will truly suit your marketing adventures best.
Round One – Feature Showdown
Analyzing User Interface and Template Diversity
When it comes to designing engaging landing pages, the user interface can make or break your experience. Instapage shines with its vast library of customizable templates, catering to various niches and industries. The drag-and-drop editor is intuitive, allowing users to easily arrange elements until they achieve the desired look and feel. This flexibility is equally matched by JotForm, which boasts an impressive selection of forms and templates designed for seamless integration. Users can customize these templates, but they may not be as visually appealing when compared to Instapage’s offerings. On the other hand, Gravity Forms relies heavily on its integration with WordPress but could be perceived as slightly less intuitive for new users. The myriad of settings and configurations can be overwhelming for some. Overall, while each platform offers unique features catering to their audiences, Instapage's focus on landing pages provides a more design-centric approach.
Instapage: Your Partner in Customization and Conversion Success
Instapage is not just another landing page builder; it stands out as the ultimate tool for customization and conversion rate optimization. With proprietary features like personalization options, A/B testing, and robust analytics, it becomes an invaluable resource for any marketing team. Its extensive library of both templates and design elements supports marketers in crafting tailored landing pages that resonate with target audiences. Furthermore, Instapage equips you with insights that can help refine your strategy, offering in-depth reports that measure what works and what doesn't. It's more than just a tool—it's a partner in your success journey, empowering you to enhance brand trust, boost customer loyalty, and improve conversion rates. By leveraging Instapage, marketers can focus on what truly matters—growing their businesses.
Round Two – Speed and Performance Experience
Website speed is not just a technical requirement; it significantly affects user experience and conversions. Imagine being in a café where the barista takes forever to serve your favorite drink—it can sour the entire experience. Similarly, slow-loading landing pages can drive potential customers away. Performance metrics show that Instapage excels in this arena, ensuring quick load times even with rich media content. Users appreciate that they can serve their audience swiftly and seamlessly. JotForm also performs well, but its speed can be slightly affected when multiple integrations are in play. Gravity Forms, while generally reliable, might lag if not optimized correctly within a WordPress framework. Overall, Instapage emerges as the heavyweight champion of speed and performance.
Instapage's Edge in Speed and Performance:
- High-speed optimizations that ensure pages load quickly.
- Lightweight, responsive design templates that enhance user experience.
- Robust server infrastructure that handles traffic spikes effectively.
- Consistent monitoring tools that provide real-time performance insights.
JotForm's Performance Perks:
- Adaptive forms that load efficiently across devices.
- Integration with powerful form elements that do not compromise speed.
- Quick connectivity with various third-party applications enhancing speed.
Gravity Forms' Advantages in Speed:
- Highly customizable options that allow users to streamline their forms.
- Optimized for WordPress, resulting in decent performance when configured well.
- Ability to cache forms for reduced load times.
In conclusion, while all three platforms offer speed and performance, Instapage clearly leads the pack with its emphasis on quick loading times and scalability, making it the preferred choice for marketers aiming for optimal user satisfaction.
Round Three – Usability – A Friendly Guide
Usability is about more than just a pretty interface; it’s crucial for both new users and seasoned veterans. Each platform brings its own learning curve. Instapage prides itself on an elegant, easy-to-navigate interface that welcomes newcomers. Tutorials and guides provide ample support, ensuring users can quickly familiarize themselves with the features and functionalities. On the flip side, while JotForm is user-friendly for basic forms, venturing into advanced features may require a bit of a learning curve. Gravity Forms caters to experienced WordPress users, but new users could find themselves overwhelmed by the numerous options available. However, building expertise with any of these tools becomes easier as you become more accustomed to their unique setups. Overall, all platforms offer strong usability, with Instapage standing out for its beginner-friendly approach.
Round Four – Customer Support: Who's Got Your Back?
Customer support is an critical factor when choosing a platform, serving as your safety net during challenging times. Instapage offers comprehensive support through chat, email, and an extensive knowledge base—making sure help is just a click away. Similarly, JotForm provides a solid support team that includes live chat and email assistance, along with an active community forum where users can exchange tips and experiences. Gravity Forms, while known for its excellent documentation, has limited direct support options, which may not be ideal for those wanting immediate assistance. By considering the level of support you might need, it's clear that Instapage and JotForm take a proactive approach to customer service.
Round Five – Pricing Perspectives
When selecting a landing page solution, understanding the pricing structures is crucial to find the best fit for your budget. Instapage offers a range of pricing plans, with options tailored for individuals, small businesses, and enterprises. This flexibility allows you to choose the best plan based on your current needs, ensuring you get the most bang for your buck. JotForm employs a freemium model that keeps its basic offerings free, but premium features involve a tiered pricing strategy. Gravity Forms operates on a different scale entirely, with a single up-front investment depending on desired add-ons. As costs can add up quickly with extensive features, it's important to carefully evaluate what each platform offers against its price tag. Each tool excels in its way, so take time to find what aligns best with your goals.
In wrapping things up, it's now clear that all three platforms—Instapage, JotForm, and Gravity Forms—each possess unique strengths. While JotForm and Gravity Forms may shine in specific instances, Instapage emerges as a well-rounded platform specifically optimized for landing page creation. As you embark on your journey to find the perfect landing page builder, consider what features are most significant for your goals: be it user-friendly designs, excellent support, or valuable integrations. Don’t forget to explore Instapage further with a free trial or demo—they might just be the missing tool in your marketing repertoire!
