How JotForm vs. Freshmarketer vs. Instapage stack up against each other
Compare Instapage with JotForm and Freshmarketer to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. Freshmarketer – The Showdown of Landing Page Builders
Imagine you're assembling a team of superheroes to tackle the challenge of creating the perfect landing page. That's the essence of choosing a landing page builder: you want the best tools to convert visitors into loyal customers. In the world of online marketing, the struggle is real, and every marketer dreams of a solution that not only simplifies the process but also amplifies results exponentially. Welcome to the showdown between three contenders—Instapage, JotForm, and Freshmarketer. Each boasts unique strengths, promising to take your landing pages to the next level. This article promises a comprehensive comparison, examining what sets them apart while making it an enjoyable read. By the end, you’ll understand how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. So grab your cape, and let's dive into the details!
Welcome to the Arena: Meet the Competitors
Let’s introduce our three contenders, a trio of talented landing page builders vying for the spotlight. First, we have Instapage, known for its robust features and user-friendly interface that focuses on maximizing conversion rates. JotForm follows, more recognized for its form-building capabilities but also offering landing page solutions that aim to engage users effectively. Lastly, there's Freshmarketer, a tool that blends marketing automation with landing page creation, aiming to streamline the user journey from interest to conversion. These platforms, though differing in focus, showcase friendly rivalry in the digital arena, promising to cater to diverse needs across varying levels of marketing expertise. As we go deeper, we’ll explore their capabilities, ensuring you find the ideal landing page builder tailored to your aspirations.
Feature Showcase - Unpacking the Power of Each Tool
Template Diversity and User-Friendly Design
When comparing features, template variety and ease of use are crucial factors. JotForm shines with an extensive array of customizable templates, aimed at users who may not have a lot of design experience. Their intuitive drag-and-drop builder enhances the ease, making it suitable even for beginners. However, Freshmarketer also brings a robust selection of beautiful templates that cater to various niches, seamlessly integrating landing pages with their marketing tools. Instapage, though, takes the cake with its high-converting templates designed not just for aesthetic appeal but also for functionality. They provide advanced customization options, enabling marketers to refine every detail for peak performance. The flexibility and ease offered by these platforms ensure marketers can craft stunning landing pages without a steep learning curve, though Instapage leads the pack for those aiming for conversions specifically.
Instapage: Your Partner in Success
What makes Instapage stand out is its unwavering commitment to facilitating unmatched customization and conversion optimization. With tailored landing pages built for specific campaigns, marketers can utilize A/B testing features that streamline decision-making processes. Instapage doesn't merely provide tools; it serves as a partner in your marketing efforts, ensuring your campaigns are meticulously crafted for success. This tool allows for numerous integrations with other marketing platforms—powering the establishment of effective strategies. The analytics features enable real-time tracking, so you can see which elements resonate with your audience and adjust accordingly to maximize impact. This level of insight, combined with the rich customization options, positions Instapage as an essential ally in the marketing landscape, empowering users to enhance brand trust, foster customer loyalty, and ultimately, drive conversion rates.
Speed and Performance: A Crucial Element for Success
Picture yourself at your favorite coffee shop, and suddenly, you’re stuck in a long line waiting for your order. The same discontent can stem from a slow-loading landing page. In our fast-paced world, users expect swift and efficient experiences online. Instapage not only recognizes this necessity but excels at delivering rapid loading times, which is crucial for retaining visitors. Well-optimized pages mean higher engagement and conversions, while sluggish performance often leads to abandonment.
Instapage Advantages:
- Designed for fast loading times, ensuring users have a seamless experience.
- Offers performance optimization tools like automatic image resizing and caching.
- Built with AMP (Accelerated Mobile Pages) functionality for improved mobile performance.
- Provides comprehensive performance analytics to monitor and adjust loading speed.
JotForm Advantages:
- Optimized templates for faster loading speeds and user engagement.
- Leverages pre-built forms that reduce loading time by using minimal resources.
- Integrates media directly, ensuring users experience swift form completion.
Freshmarketer Advantages:
- Optimized hosting solutions that ensure pages load swiftly.
- Offers integration across multiple channels to expedite the user journey.
- Speed monitoring tools to help companies promptly identify and rectify issues.
- Incorporates built-in analytics to help enhance performance over time.
In conclusion, the discussions around speed and performance reflect a vital aspect of landing page creations. While each of these contenders has their merits, Instapage particularly excels in ensuring timely delivery coupled with user-friendly performance analytics—proving it’s not just about having a great design, but that design needs to load quickly and efficiently.
Usability: A Gentle Path to Mastery
Embracing a gentle approach, all three platforms foster an encouraging environment for both newcomers and seasoned professionals alike. JotForm champions simplicity with its straightforward drag-and-drop interface, making it a breeze for even the most inexperienced users. Freshmarketer combines its marketing features with a user-friendly layout, guiding individuals as they navigate the realms of landing pages and marketing automation. Meanwhile, Instapage shines with its intuitive interface, providing numerous resources and tutorials designed to elevate users at any skill level. From interactive guides to video tutorials, the onboarding experience is crafted for efficiency and understanding. Each platform addresses usability warmly, inviting users to grow and learn as they experiment with advanced features. Regardless of the starting point, Aspiring marketers can confidently traverse these landscapes towards expertise, promising a productive relationship with these tools.
Support Services: The Sidekicks You Need
Think of customer support for these platforms as reliable sidekicks, always on standby to swoop in and save the day. Instapage takes pride in fantastic customer support, offering live chat, email support, and a comprehensive knowledge base brimming with resources. Their support team is known for providing proactive assistance that can quickly address any issues. JotForm also provides excellent support with an extensive user community, strong knowledge base, and reliable customer service. Meanwhile, Freshmarketer’s support team offers thorough assistance, including chat and email options. They prioritize availability and ease of reach. All three platforms ensure that users feel supported and empowered, offering multiple avenues of help that bolster user confidence in their respective tools.
Pricing Perspectives: Finding Value in Your Choice
When it comes to pricing structures, each platform has tailored offerings based on specific customer needs. Instapage operates on a tiered pricing model, delivering immense value through extensive features designed primarily for marketers aiming to maximize conversions. The investment pays off for businesses focused on driving returns through landing pages. JotForm presents a more budget-friendly approach that resonates well with startups or smaller businesses primarily focused on form submissions. Meanwhile, Freshmarketer offers a flexible plan aimed at combining marketing automation with landing page creation, catering to those who seek comprehensive tools under one umbrella. Evaluating each platform through the lens of value for your unique objectives is vital. While investing in landing page tools, it is always wise to weigh their offerings against your anticipated return on investment.
In conclusion, choosing amongst Instapage, JotForm, and Freshmarketer boils down to understanding your unique needs and goals. With each platform showcasing distinct strengths, the right choice will vary for everyone based on the features that resonate most. Whether you prioritize superior design tools, comprehensive support, or flexible pricing, there's a perfect fit waiting. Consider giving Instapage a test run with a free trial or demo—experience firsthand how it can transform landing page creation and optimization in your marketing strategy.
