How JotForm vs. ActiveCampaign vs. Instapage stack up against each other
Compare Instapage with JotForm and ActiveCampaign to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. ActiveCampaign – Who Will Take the Crown?
Imagine trying to assemble the ultimate dream team of landing page builders. Picking the right one is akin to selecting a superhero squad for a challenging mission. You want to ensure that each member complements the others and delivers extraordinary results. In the battle of Instapage, JotForm, and ActiveCampaign, marketers are seeking not just function but also flair to engage their audience. This article will guide you through the features, advantages, and unique qualities of these remarkable platforms, ensuring you find your ideal landing page partner. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. As we break down the competitive landscape ahead, we’ll explore who comes out on top in terms of features, performance, and overall user experience.
Meet the Challengers: A Quick Overview
Our three contenders represent a diverse range of tools tailored for creating stunning landing pages. Instapage is renowned for its unparalleled customization options, making it a favorite among marketers keen on amplifying their brand's voice through distinctive landing pages. Meanwhile, JotForm shines as an intuitive form builder that also doubles as a simple landing page tool, allowing users to capture leads efficiently. ActiveCampaign, on the other hand, combines email marketing with landing page creation, giving it an edge in automating customer journeys while generating simultaneous leads. As we dive deeper into each platform, you’ll discover what makes them unique and suitable for different marketing strategies. Whether you are focused on aesthetics, automation, or ease of use, this comparison will help in making a more informed choice.
Round One: Feature Showdown
Template Variety and User-Friendliness Compared
In the realm of landing page builders, features are critical. JotForm's library boasts an array of templates oriented toward lead capture, but many users find its customization options limited. The easy-to-use interface is its saving grace, allowing even the least tech-savvy marketers to whip up forms and pages in no time. Conversely, ActiveCampaign provides a robust selection of designs, seamlessly blending its landing page functions with email marketing campaigns. However, some users report a slightly steeper learning curve, given the depth of features available. Instapage stands out in this round with its extensive range of customizable templates, allowing users to create pages tailored to their brand. This flexibility enables marketers to A/B test various designs to fine-tune conversion rates, ultimately making it a more data-driven choice for enterprises. The balance of features and usability can be key deciding factors for many users.
Instapage: Your Partner in Customization and Conversion
Instapage isn't just a tool; it’s designed to be a partner in a marketer's success story. The platform's emphasis on customization means that companies can create visually stunning landing pages that align perfectly with their overall branding strategies. With features like the Drag-and-Drop editor, marketers can easily modify templates, integrate with various analytics tools, and employ heatmaps to see how visitors interact with their pages. Notably, Instapage’s ability to optimize for conversion rates is unmatched, thanks to its intuitive A/B testing capability, allowing users to iterate based on real-time data feedback. This gives businesses what they need to reduce costs, grow conversions, and foster trust in their brand—ultimately leading to increased customer loyalty.
Round Two: Speed and User Experience
User experience is often dictated by how quickly a page loads. Imagine walking into your favorite coffee shop and seeing a line that stretches for miles. You wouldn't stick around; you'd find another café! Speed plays a crucial role in user retention and conversion rates. Let’s explore how each platform handles the critical realm of speed and performance.
Advantages of Instapage:
- Lightning-fast loading times enhance user experience.
- Optimized for mobile devices, ensuring performance across platforms.
- Efficient management of multimedia content without speed lag.
- Regular updates and advanced hosting contribute to consistent performance.
Advantages of JotForm:
- Quick loading times for simple forms and landing pages.
- User-friendly design minimizes cumbersome load times.
- Responsive templates ensure seamless performance on mobile.
Advantages of ActiveCampaign:
- Well-optimized for email sequences, ensuring rapid connection.
- Effective handling of multiple integrations without significant speed drops.
- Regular updates enhance performance and speed across the platform.
In terms of speed and overall performance, it’s evident that Instapage shines the brightest. With fast loading times and robust optimization features, marketers can rest assured that their audience won't be left waiting. Every second counts when it comes to conversions, and the results here reinforce Instapage's position as the best performer among the three.
Round Three: Usability and Learning Curve Assessment
When it comes to usability, each platform shows different strengths. For fans of straightforward interfaces, JotForm might be the simplest option. Users can quickly make a landing page with little hassle or knowledge required. ActiveCampaign offers a wealth of features, but the learning curve might feel steep initially. However, their detailed tutorials and user-friendly dashboards ease the journey as one becomes more familiar with its capabilities. Instapage strikes a balance: while it offers an extensive array of powerful features, the intuitive design guides users through building their pages without overwhelming them. Regardless of where you start your journey with any of these platforms, you can find yourself becoming proficient quickly.
Round Four: The Support Team Breakdown
Customer support can often be a defining factor in your satisfaction with any platform. Think of the support teams of these landing page builders as dedicated sidekicks, always ready to jump in when help is needed. JotForm shines with its expansive knowledge base and community forum, allowing users to troubleshoot through shared experiences. ActiveCampaign offers chat and email support, with additional resources for troubleshooting. However, some users report slower response times. Instapage pairs chat and email support with an in-depth resource center, ensuring that both simple queries and complex issues are resolved swiftly. Each platform has its strengths in support, but Instapage stands out with its responsiveness and comprehensive assistance.
Round Five: Navigating Pricing Options
Pricing is often a crucial factor influencing decisions among marketers. JotForm presents an affordable structure, particularly attractive for those needing straightforward form solutions. ActiveCampaign provides tiered plans, with more expensive options that unveil additional features, enticing for businesses looking to grow. Instapage does carry a higher price tag, but the value received comes from its powerful features and return on investment through higher conversion rates. The choice here boils down to balancing budget constraints against feature needs—whether you prioritize affordability or are willing to pay for extra features to drive results.
In conclusion, while all three platforms possess unique advantages, Instapage clearly stands out as the choice for marketers seeking advanced customization and conversion optimization. JotForm delivers simplicity, while ActiveCampaign excels in integration and automated processes. Reflect on your specific needs and what features align with your goals. With Instapage’s ability to empower marketers, it’s worth considering taking advantage of their free trial as the first step toward amplifying your marketing efforts.
