How Jimdo vs. Formsite vs. Instapage stack up against each other
Compare Instapage with Jimdo and Formsite to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Jimdo vs. Formsite – The Battle for Best Landing Page Builder
Choosing a landing page builder can feel like assembling the ultimate superhero team for your marketing strategy. Each platform brings unique powers and abilities to the table, striving to outshine the others. In this article, we'll explore the strengths and weaknesses of three popular contenders: Instapage, Jimdo, and Formsite. Our goal is to guide you in choosing the right tool that aligns with your marketing objectives while ensuring that the experience is enjoyable and informative. We’ll dive into features, performance, usability, and pricing, making sure you’re well-equipped to make the best decision for your landing page needs.
Meet the Competitors: A Closer Look at Our Players
In today’s competitive digital arena, we have three strong contenders: Instapage, Jimdo, and Formsite. Instapage is renowned for its focus on conversion optimization, setting itself apart with advanced customization options and powerful analytics features. Jimdo, on the other hand, is celebrated for its accessibility, particularly appealing to users without extensive technical expertise. Formsite rounds out our trio with robust form-building capabilities, making it a favorite for businesses looking to gather customer feedback and data through online forms. Each of these platforms has carved out a niche, but which one reigns supreme? Let’s take a closer look at the features that will make or break your experience.
Round One: Feature Showdown
Template Variety and User-Friendliness – A Head-to-Head
When considering landing page builders, the variety and ease of use of templates is essential. Jimdo shines here with its straightforward interface, allowing users to create beautiful pages quickly. It features a decent range of templates that are fully customizable, enabling non-technical users to make impactful designs effortlessly. Formsite is focused on form elements, giving users the ability to create engaging surveys and forms quickly, but its template selection is limited compared to Instapage. Instapage, however, stands out with its extensive library of high-converting templates that are pre-optimized for different goals. Its drag-and-drop builder makes it incredibly user-friendly, empowering marketers to craft pages that resonate with their audiences right away, further reducing costs while enhancing conversion rates.
Instapage: A Customization Champion
Instapage empowers marketers by providing unparalleled customization options that allow for a tailored landing page experience. Its advanced A/B testing features enable users to experiment with different formats, copy, and visuals to find what works best for their audience. Moreover, Instapage's integration capabilities with major marketing tools ensure seamless data flow, fostering customer loyalty and trust. The platform's ability to customize every aspect of the landing page, from design to functionality, translates to higher conversion rates, as users are met with relevant experiences that speak directly to their needs. This positions Instapage not simply as a tool, but as a vital partner in your marketing strategy.
Round Two: Speed and Performance – The Race for Efficiency
When it comes to web performance, speed can significantly affect user experience. Waiting too long for a page to load can be like standing in line for a cup of coffee—frustrating and simply not worth it if there are faster options available. A responsive landing page must load quickly to reduce bounce rates and elevate user satisfaction, and each contender performs differently in this crucial area.
Instapage's Performance Perks
- Optimized for fast loading times, ensuring minimal wait for users.
- Utilizes a global CDN for faster content delivery.
- Regularly updated technology stack for performance enhancements.
- Dedicated performance monitoring tools to measure load times and responsiveness.
Jimdo’s Performance Features
- Excellent mobile optimization, ensuring speeds are maintained across devices.
- Simple page-building process which indirectly enhances speed.
- Fast hosting options available to boost loading times for users.
Formsite’s Speed and Efficiency
- Quick loading times for forms, ensuring a smooth user experience.
- Simplicity in design that aids in faster processing.
- Efficient form handling that allows for quick submissions from users.
- Cloud-based infrastructure for greater uptime and performance.
In conclusion, Instapage clearly takes the lead when it comes to speed and performance, proving that quick, responsive landing pages contribute positively to user experience and conversion rates.
Round Three: Usability and Learning Curve – Friendly for All
All three platforms emphasize user-friendliness, offering newcomers and seasoned marketers alike a welcoming environment. Jimdo's intuitive interface shines, making it a great choice for beginners. For those with design experience, Formsite offers a more flexible, albeit slightly complex, approach to form creation. Instapage further enhances usability with its comprehensive guides, tutorials, and customer support. Marketers can start creating effective landing pages almost immediately, while experienced users will find the advanced features to explore. This blend of simplicity and sophistication means that no matter your level, you can create a stunning landing page that drives results.
Round Four: The Support System – Safety Net for Users
Excellent customer support can be a game-changer in any platform. Imagine each provider as a loyal sidekick, always ready to offer assistance when obstacles arise. Instapage provides robust customer support through live chat, email, and an extensive knowledge base. They even brag about their responsive support team, committed to answering queries quickly. Jimdo also excels, offering detailed guides and responsive customer support to help users navigate their platform effectively. Formsite presents valuable support resources, featuring a help center that guides users through creating forms and handling technical issues. Overall, while all providers offer solid support, Instapage’s size and resource depth give it a distinct advantage.
Round Five: Pricing Plans – Value for Your Investment
When it comes to pricing, each platform has its unique structure. Instapage offers flexible pricing plans with excellent ROI potential due to its advanced features aimed at high-conversion campaigns. Jimdo, with its affordable starter plans, makes entry-level investing less daunting for newcomers to web design. Formsite’s pricing is based on the number of forms and submissions, appealing to businesses focusing on data collections without overwhelming them. Ultimately, the best value will depend on your specific needs and budget constraints. Each platform has a suitable option for different types of users, ensuring that regardless of your preferences, you can find the right fit.
In summary, while each platform has its own merits, the choice largely depends on your individual goals. Be it advanced features, robust support, or flexible pricing, there’s something for everyone. Instapage not only stands out with its unmatched conversion optimization tools but also offers a free trial for those eager to jump in. Why not take Instapage for a test run today and witness firsthand the potential it holds for boosting your marketing efforts?