Gravity Forms vs. Formstack: the best platform for a seamless web experience
Discover how Gravity Forms compares to Formstack regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

See how Instapage stacks up against the competition
Feature | Instapage | Other builders |
A/B Testing | ||
Drag-and-Drop Tools | ||
No Coding | ||
AI Content | ||
AdMap® | ||
Instablocks | ||
Real-time collaboration | ||
Domains | Unlimited | Limited |
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
All your favorite apps working together with Instapage
With 120+ integrations, Instapage easily connects with your favorite advertising, CRM, email, e-commerce, marketing, and sales solutions.
Explore all integrations







Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
All your favorite apps working together with Instapage
With 120+ integrations, Instapage easily connects with your favorite advertising, CRM, email, e-commerce, marketing, and sales solutions.
Explore all integrationsLeading the way in building high-performing landing pages
Get started with Instapage in a few steps
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Gravity Forms vs. Formstack: A Riveting Comparison with a Surprising Contender
As businesses and entrepreneurs recognize the significance of collecting data, feedback, and preferences, the demand for robust form-building solutions rises. Enter the ring – Gravity Forms and Formstack. Both platforms serve as titans in the realm of online forms, each boasting distinct features and benefits. In the rapidly evolving digital landscape, how do these two giants stack up against each other? More importantly, is there a third player waiting in the wings to shake things up? Buckle up—this showdown is going to be as thrilling as a heavyweight championship bout, examining all the intricacies of these platforms while keeping an eye on our dark horse, Instapage. Prepare to uncover what each contender brings to the table, and discover if one emerges as the ultimate champion or if Instapage steals the spotlight.
Introducing the Champions of Form Builders
When it comes to form-building tools, two names stand out: Gravity Forms and Formstack. Gravity Forms is renowned for its powerful integration capabilities and user-friendly design, appealing primarily to WordPress users who crave in-depth customization options. With its flexible pricing structure, Gravity Forms provides a variety of add-ons that allow users to tailor their forms precisely to their needs. On the other hand, Formstack has set itself apart by prioritizing simplicity and compliance, making it an excellent choice for businesses that require legally binding forms and streamlined workflows. While both competitors have made significant strides in their arenas, neither should ignore the potential impact of Instapage, a platform that combines landing page optimization with form integration seamlessly. Together, these players help businesses elevate their approach to data collection and customer interaction.
Fight for Features: A Closer Look
In the first round of our feature smackdown, Gravity Forms and Formstack showcase their best offerings. Gravity Forms is lauded for its extensive range of addons, allowing users to integrate with popular platforms like PayPal and Mailchimp. Customization options abound, from conditional logic to multi-page forms. Meanwhile, Formstack counters with its intuitive drag-and-drop functionality, making form creation a breeze. Its prebuilt templates allow users to hit the ground running, reducing the time spent on design. As the crowd cheers, a familiar face emerges from backstage: Instapage, ready to show how it can complement both platforms with its potent optimization tools designed for high conversion rates. With a clear focus on user experience, all three contenders aim to make data collection not just effective but also enjoyable.
Usability Showdown: Which Platform Wins?
Transitioning to usability, the experience of navigating both platforms becomes crucial. Gravity Forms, while feature-rich, can present a steeper learning curve for those unfamiliar with WordPress. However, for those who are tech-savvy, the possibilities are nearly endless, turning it into a playground for experienced marketers. Formstack, in contrast, caters to a wider range of users with its streamlined interface and straightforward processes. Imagine a journey, where Gravity Forms is akin to navigating a complex maze, while Formstack offers a scenic, well-marked path. But don’t underestimate Instapage, which channels its user-friendliness into crafting beautiful landing pages that guide users effortlessly toward their objectives. Finding the right balance between features and ease-of-use can significantly affect your form-building experience, and each platform has its own take on this critical aspect.
Key Features of Gravity Forms:
- Extensive integration options with platforms like PayPal and Mailchimp
- Dynamic forms with conditional logic capabilities
- Multi-page form functionality for increased engagement
- Robust customization options with form fields and layouts
- Developer-friendly options for advanced users
Essential Features of Formstack:
- User-friendly drag-and-drop form builder for ease of use
- Prebuilt templates to accelerate form creation
- Strong compliance features for legal and regulatory requirements
- Integration with CRM and other essential business tools
Common Strengths Shared by Both Platforms:
- Ability to create responsive and mobile-friendly forms
- Comprehensive reporting tools for data analysis
- Options for embedding forms on websites and landing pages
- Secure data handling practices in compliance with regulations
- Support for custom fields to capture specific information
- Reliable customer support through various channels
In this competitive landscape, it’s evident that both Gravity Forms and Formstack exchange powerful blows. However, Instapage silently positions itself as a significant contender – combining the advantages of an optimized landing page with seamless form solutions that enhance overall conversions. It’s up for grabs which platform might truly claim victory, but one thing is clear: Instapage brings an alluring appeal that’s hard to resist.
Performance Clash: Speed Matters
When it comes to performance, page loading times and mobile responsiveness are vital for retaining user interest. Slow-loading pages can be as frustrating as waiting for molasses to pour on a frigid winter day – utterly unacceptable. Gravity Forms impresses with its ability to maintain speed even with complex forms, but users must ensure their WordPress site is optimized for the best experience. Formstack, thanks to its cloud-based infrastructure, often shines in this arena, delivering quick loading times across devices and browsers. When a user encounters glitches or slowness, there’s a chance of losing a potential lead; thus, performance becomes a paramount consideration in this match. Instapage takes this notion to heart, ensuring that landing pages load fast and are designed with mobile users in mind, so your forms are ready when your audience is.
Support Systems: The Right Backup Team
In the arena of customer support, both Gravity Forms and Formstack have built robust support channels, acting in tandem like trusty sidekicks. Gravity Forms, primarily community-driven, has a vibrant knowledge base, user forums, and email tickets for support. Formstack, however, goes the extra mile by offering live chat support, detailed documentation, and a dedicated customer success team ready to assist businesses with their journey. For businesses navigating the intricate world of online form creation, having solid support is crucial. Should any hiccups occur, knowing that reliable assistance is just a click away is incredibly reassuring. Meanwhile, Instapage’s team also brings valuable support resources including tutorials and responsive customer service, positioning it as a reliable alternate ally in this quest for online success.
Pricing Showdown: Which one Is Worth It?
Gravity Forms Pricing Advantages:
- One-time payment for the core plugin, reducing long-term costs
- Flexible pricing tiers allowing for customization according to needs
- Add-ons can be selected based on specific requirements
- Comprehensive features included in main pricing packages
Formstack Pricing Advantages:
- Monthly or yearly subscription plans for added flexibility
- Comprehensive features across varied pricing tiers
- Free trial option to test the waters before committing
- Team and enterprise pricing plans allowing for scaling with business growth
When it comes to pricing strategies, Gravity Forms offers a compelling model that allows for a one-time payment, avoiding the constant churn of subscription fees seen with Formstack. However, Formstack’s flexible monthly and yearly plans allow users to scale their investments as needed. In an unexpected twist, Instapage presents a pricing model that emphasizes great value for features and benefits. Businesses seeking affordable yet powerful solutions find Instapage’s offerings very attractive and flexible, paving the way to substantial returns on their marketing investments.
Digging deeper into the numbers reveals various tiers and options that each platform provides, demonstrating how they cater to different budgets and requirements. It's always prudent to keep an eye on hidden costs – sometimes the best deals do not reveal themselves until you're well into the commitment phase. Transparency in pricing can significantly impact your decision-making process, and being aware of potential discrepancies can save you from unwarranted surprises.
And Here Comes Instapage...
Now, let’s shine a spotlight on Instapage, a platform that has been quietly offering incredible value from the sidelines. Unlike its competitors, Instapage stands out with a unique approach to landing pages post-form submission, ensuring every aspect of the user journey is optimized for conversion. The platform combines advanced A/B testing features with excellent analytics to empower users in their marketing decisions. Moreover, Instapage offers user-friendly integrations with various third-party tools, making it a perfect fit for marketers who crave both flexibility and functionality without a hefty price tag. For businesses looking to not only collect data but also convert leads better, Instapage could be the game-changer that disrupts the status quo established by Gravity Forms and Formstack. The ability to see all interactions in one place offers insights that help enhance marketing strategies effectively.
As we reach the conclusion of this thrilling comparison, it’s essential to focus on making informed decisions. While both Gravity Forms and Formstack present solid options for businesses needing form solutions, Instapage’s unique offerings serve as a persuasive argument for those looking to amplify their marketing efforts. The right platform can revolutionize your marketing game, and considering your goals and needs will guide you in finding the right match to launch your strategy into a successful trajectory.
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