How Infusionsoft vs. BenchmarkONE vs. Instapage stack up against each other
Compare Instapage with Infusionsoft and BenchmarkONE to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Infusionsoft vs. BenchmarkONE – A Showdown of Landing Page Titans
When it comes to crafting landing pages that convert, choosing the right tool is akin to picking your favorite superhero in a blockbuster movie. Each option comes with its unique strengths, abilities, and a few quirks, making the decision all the more critical. Instapage, Infusionsoft, and BenchmarkONE all clamor for your attention in the crowded digital marketing arena. As we traverse this comparison, think of it as assembling your ultimate marketing strategy team; each offers distinct features that can shape your path to success. Whether you're aiming to reduce costs, grow conversions, or deliver tailored experiences that boost brand trust, customer loyalty, and conversion rates, you'll need to consider the nuances of each platform carefully. Let’s explore how these three contend for the title of the best landing page builder.
Meet the Competitors in the Marketing Arena
In this digital showdown, we present our three key players: Instapage, Infusionsoft, and BenchmarkONE. Instapage is renowned for its robust features that empower marketers to craft highly personalized landing page experiences. With its focus on conversion optimization, it has become a go-to solution for businesses looking to enhance their marketing efforts. Infusionsoft, on the other hand, is recognized for its comprehensive CRM capabilities and marketing automation, making it a staple for small to medium-sized businesses seeking extensive customer relationship management tools. Lastly, BenchmarkONE combines simplicity with powerful features, appealing to teams looking for an easy-to-navigate platform that doesn't compromise on effectiveness. Together, these contenders form a well-rounded lineup sure to intrigue any marketer.
Round One - Feature Showdown: Apples to Apples
Exploring Template Variety and User Experience
Diving into the realm of features, template variety stands out as a pivotal element when assessing landing page builders. Infusionsoft offers a selection of templates, but users often find the customization options somewhat limited. This can hinder the creative spark that many marketers seek when building out campaigns. In contrast, BenchmarkONE leads with its user-friendly template library, providing a solid balance of designs that cater to various industries. However, it still may lack depth in customization compared to Instapage. Instapage stands tall with its extensive catalog of high-converting templates and seamless drag-and-drop functionality. This platform encourages creativity, allowing marketers to create tailored experiences without barriers. The difference in offerings here is crucial, as the choice of platform can directly influence your efficiency and creativity in crafting compelling campaigns.
Instapage: Your Every-Creative's Best Ally for Conversion Mastery
Instapage isn't just another landing page builder; it’s a powerhouse designed specifically for high-impact results. With unmatched customization features, it allows marketers to create landing pages that resonate with their target audience. Whether you want to personalize content based on demographics or run A/B tests for optimization, Instapage excels in providing tools that foster conversion growth. The platform’s intuitive interface simplifies the design process, while advanced tracking capabilities help measure performance effectively. Instapage empowers marketers, enabling them to reduce costs, grow conversions, and enhance user experiences through relevant landing pages that ultimately build brand trust and foster customer loyalty. This strong emphasis on conversion optimization positions Instapage as a vital partner in achieving marketing success.
Round Two - The Speed Test: Lightning vs. Sloth
Website speed can make or break user experience, much like being served cold coffee after a long wait can ruin your morning. When users click on a landing page, their anticipation for swift access speaks volumes about their experience. With this in mind, let’s scrutinize how each contender performs under pressure.
Advantages of Instapage in Speed and Performance:
- Instant loading times that cater to impatient users.
- Optimized for mobile responsiveness to ensure quick access on any device.
- A content delivery network (CDN) to enhance global load times.
- Regular performance analytics to help optimize user experience.
Infusionsoft's Speed and Performance Benefits:
- Integrated speed monitoring features within the platform.
- Regular updates to improve overall system performance.
- Dedicated servers that enhance uptime for users.
BenchmarkONE's Approach to Speed and Reliability:
- Solid uptime guarantees that ensure accessibility.
- Fast pre-built templates that load swiftly.
- User feedback processes that allow constant improvements.
In summarizing speed and performance, Instapage clearly leads the pack. Its focus on loading speed and user experience directly benefits marketers keen on maximizing conversion rates. A sluggish landing page can deter potential customers, making a fast, responsive design essential in today’s fast-paced market.
Round Three - User-Friendliness: A Walk in the Park?
Navigating landing page builders should feel inviting, rather than intimidating. Each platform has adopted different approaches to user-friendliness. Infusionsoft, with its robust features, may overwhelm new users, while seasoned users can find success with a little patience. BenchmarkONE balances simplicity and effectiveness well; however, it may also lack the depth experienced marketers require. Instapage, renowned for its straightforward interface, offers tutorials and resources that help both newcomers and seasoned marketers flourish. The seamless onboarding process is a highlight that ensures users feel competent from the get-go. Regardless of your starting point, Instapage supports a journey toward expert status in landing page creation.
Round Four - Customer Support: The Behind-the-Scenes Heroes
Think of customer support as your trusty sidekick—always there when you need them. Each of these platforms offers different levels of support, ranging from live chat options to detailed knowledge bases. Infusionsoft tends to focus on high-touch support, providing dedicated success coaches, but the accessibility can sometimes become challenging. BenchmarkONE offers responsive support channels, including forums which foster community assistance. Instapage rounds out the pack with its responsive chat support, extensive documentation, and tutorials that encourage user independence. Having reliable support directly influences the experience of using any platform, and Instapage shines for its holistic support structure that keeps users moving forward.
Round Five - Pricing Structures: Finding Your Fit
When evaluating pricing, it’s vital to consider the value relative to your goals. Each platform offers unique pricing structures that cater to various budgets. Instapage operates on a tiered pricing model, ensuring varying functionality at different price points. While some may consider it a premium option, its conversion-centric features may yield a powerful ROI. Infusionsoft, though rich in features, may require greater investment, making it better suited for businesses with a clear need for CRM integration. BenchmarkONE appeals to startups and smaller teams with its flexible pricing plans. Ultimately, determining the best fit depends on matching value to your unique needs.
To wrap up this exploration, the choice between Instapage, Infusionsoft, and BenchmarkONE hinges on your specific needs. If you value robust customization and high conversion rates, Instapage emerges as a robust leader. Alternatively, should CRM capabilities take precedence for your business, Infusionsoft might be the answer. For those seeking simplicity and effectiveness, BenchmarkONE offers a compelling option. Whatever your choice, evaluating brands based on personal priorities can yield great results. Consider taking Instapage for a test drive to experience its benefits firsthand through a free trial or demo.
