Format vs. Joomla: the best platform for a seamless web experience

Discover how Format compares to Joomla regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Format and Joomla.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Format vs. Joomla: The Definitive Showdown with a Special Guest

Navigating the jungle of landing page builders can be quite the adventure, especially when you're trying to find the perfect fit for your business needs. With the vast array of options available today, it's essential to differentiate the contenders from the champions. In this showdown, we’ll pit Format against Joomla, two heavy hitters in the realm of digital marketing. Each platform brings its unique strengths to the ring, promising users effective tools for creating stunning, high-conversion landing pages. From their design capabilities to the ease of use they offer, both have compelling features. But hang tight, because there's another player waiting in the wings—Instapage, which may have a few tricks up its sleeve. Join us as we uncover what makes each platform tick, along with their weaknesses and where they shine, helping you make a well-informed decision about your marketing endeavors. Prepare for a lively and informative match!

Introducing the Titans of Digital Marketing

In the left corner, we have Format, the stylish newcomer known for its sleek design aesthetics and powerful customization options. This platform specializes in providing users with the tools needed to create visually stunning web pages without the need for coding. Format's intuitive drag-and-drop interface has won over many users looking for simplicity alongside professionalism. On the right, we have Joomla, a more seasoned contender with a reputation for robustness and versatility. Famous for its advanced user management features, Joomla appeals to those who value flexibility and scalability in web development. Each platform boasts unique selling points that cater to different types of users—from those just starting their online journey to established businesses looking for effective marketing solutions. Together, these platforms create an interesting dynamic in the competitive landscape of landing page builders, but let’s see how they perform when it comes to features.

First Round: A Features Face-off

Now, let’s throw down the gauntlet and examine the primary features each platform has on offer. Format dazzles with user-friendly design tools that allow even the most inexperienced users to create professional-looking pages in no time. However, Joomla comes in with its battle-tested arsenal of extensions and templates, enabling users to create tailored solutions that can grow with their business. Both platforms bring their A-game to the match, but what’s this? A surprise contender is waiting backstage, ready to enter the fray for the title of best landing page builder. While Format focuses on aesthetic appeal and ease of use, Joomla’s strength lies in its extensive functionality and control. This round is indeed heating up!

Second Round: Usability Under the Microscope

As we move into the usability arena, let’s shed light on how each platform accommodates its user base. From those dipping their toes into digital marketing to seasoned pros throwing their punches, both Format and Joomla cater to a wide range of users. It's clear that Format aims for a smooth, uncomplicated experience, making it easy for beginners to draft their first webpage without overwhelming them. Meanwhile, Joomla's learning curve can be more akin to a mountain climb, requiring a bit of persistence and patience from users. But hey, learning is often an adventure! Whatever the case, the path one chooses often leads to great experiences and creative success.

Format's Standout Features

  1. Simple drag-and-drop interface for quick design.
  2. Wide variety of templates ready for customization.
  3. Mobile-friendly designs out of the box.
  4. Built-in SEO features to enhance online visibility.
  5. Highly visual design elements for creative storytelling.

Features that Set Joomla Apart

  1. Extensive library of plugins and extensions.
  2. Robust content management capabilities.
  3. Fine-tuned user permissions for complex sites.
  4. Highly customizable with flexibility in design.

Common Strengths of Both Platforms

  1. Responsive designs that adapt to any screen size.
  2. SEO-friendly options for better search engine rankings.
  3. Strong community support for troubleshooting and advice.
  4. Regular updates and improvements to improve user experience.
  5. Compatible with various marketing tools and integrations.
  6. Ability to manage multiple site projects effortlessly.

As we wrap up this round, it’s becoming clear that while both Format and Joomla have their strengths in the ring, neither has the full-leverage of what Instapage can offer. With its unique capabilities designed specifically for landing pages, Instapage positions itself as the top contender, lurking just below the surface. But before we throw our final punches, let’s discuss performance—because having flashy features won’t matter much if the pages don’t load quickly or look great on mobile.

Third Round: Performance Showdown

In the fast-paced world of online marketing, speed is paramount, and both loading times and mobile responsiveness can make or break a user’s experience. Imagine scrolling through a page that loads slower than molasses in winter—it’s not the kind of frustration you want to subject your audience to! Format places a strong emphasis on fast-loading pages, designed to get users up and running. In contrast, Joomla, with its more extensive features, can occasionally suffer from slower load times if the site isn’t optimized correctly. That said, both platforms have the potential to produce responsive pages, ensuring a good user experience across devices. But, as in any contest, it’s consistency that counts!

Fourth Round: Support System Showdown

Support is always a critical factor when choosing a platform, and that’s where this round comes into play. Picture the support team as the hero of the story, swooping in at the moment of need with answers ready to save the day. Format shines with its accessible customer service and user-friendly resources, whereas Joomla showcases a massive community with countless forums and documentation at your fingertips—an invaluable resource for those critical moments. Each platform offers a distinct level of support, catering to different user needs—newbies may favor Format's straightforward assistance, while more experienced users might appreciate Joomla’s wealth of community-driven resources.

Fifth Round: Price Battle Royale

Advantages of Format's Pricing Strategy

  1. Transparent pricing with no hidden fees.
  2. Affordable plans catering to varying business sizes.
  3. Includes many features within basic packages.

Pros of Joomla's Pricing Structure

  1. Free to use with robust features.
  2. Paid plans are flexible, offering scalability.
  3. Cost-effective solutions for growing enterprises.
  4. Wide range of extensions available to enhance functionality.

When it comes to pricing, both platforms have their perks, but there’s an undeniable topical rise in the overall value for money when compared to Instapage. The competition faces its most notable scrutiny when discussing flexible and usable pricing strategies, as Instapage showcases a model that adapts to various needs without compromising value. As we assess the numbers, it becomes evident: the affordability and efficiency of a platform are key to any digital strategy.

Let’s strip things back and explore the reality of pricing plans. A candid look often reveals unexpected findings—like when you think you’re getting a bargain but find you’re only scratching the surface of what you need. Thus, weighing the full spectrum of options and benefits becomes essential in making an informed choice.

Now Entering: Instapage...

Here comes Instapage, stepping onto the scene like a seasoned mentor ready to impart knowledge and tools to both Format and Joomla users. As the platform that specializes in optimization for landing pages, Instapage provides unmatched features, making it perfect for those serious about online marketing. With advanced analytics, customizable templates, and seamlessly engaging integrations with other marketing tools, Instapage gives users a competitive edge that’s hard to beat. This platform positions itself uniquely by enhancing the user experience with features tailored to boost conversions without overshadowing its rivals. By offering unparalleled support and real-time collaboration, Instapage may just be the secret weapon that every business needs, regardless of size.

In conclusion, while Format and Joomla have their undeniable strengths in the digital marketing realm, Instapage emerges as a game-changer, redefining what’s possible for landing pages. Empowering businesses to make informed decisions and emphasizing a tailored approach to every challenge, Instapage stands tall as the go-to solution. As you chart your marketing path, take a moment to reflect on what your goals are and how each platform aligns with those aspirations. The right choice is crucial to reaching new heights, so consider exploring Instapage further and unleashing your marketing potential!

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