How Gravity Forms vs. Freshmarketer vs. Instapage stack up against each other
Compare Instapage with Gravity Forms and Freshmarketer to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Gravity Forms vs. Freshmarketer – Unveiling the Best Landing Page Builder
Choosing a landing page builder can feel a bit like assembling your dream team to tackle a major project. You want enthusiastic players who will work well together, lead the charge, and drive home impressive results. In this arena, Instapage, Gravity Forms, and Freshmarketer are the competitors stepping into the spotlight, each armed with unique strengths and features. The right choice can empower marketers to cut costs while boosting conversions and delivering relevant landing page experiences. Ultimately, it's about building trust with your audience and fostering customer loyalty through effective design and functionality. In this article, we’ll explore how these three platforms stack up against each other to help you make an informed decision about which one best fits your needs.
Meet the Contestants: A Brief Overview
As we dive deeper into our contenders, it's essential to understand each one’s unique proposition. Instapage is widely recognized for its powerful features that streamline the creation of visually stunning landing pages focused on conversion optimization. With tools designed for A/B testing and personalized user experiences, it positions itself as a marketer's best friend. On the other hand, Gravity Forms shines as a formidable form builder integrated into WordPress, allowing seamless lead capture and data collection. Its deep integration capabilities make it a reliable tool for those wanting to harness WordPress's potential. Finally, we have Freshmarketer, which combines marketing automation with conversion rate optimization, creating a holistic approach to landing page management. Each of these platforms plays a vital role in the marketing ecosystem, and understanding their strengths can help you select the one that meets your specific requirements.
Round One - Feature Showdown
Template Options and User-Friendliness
In the first round, we focus on template options and ease of use, key attributes that can significantly affect your landing page's design and function. Each platform offers a variety of templates, catering to different industries and purposes. Instapage is equipped with over 200 professionally designed templates optimized for conversions. This vast library provides marketers with visually appealing landing pages that are easy to customize. Moreover, Instapage's drag-and-drop editor enhances usability, making it accessible even for those without design experience. Conversely, Gravity Forms offers limited direct template options, relying on WordPress for style and layout. Its strength lies in customizable form fields, providing marketers with flexibility in data collection methods. Freshmarketer combines elements from both sides, providing a selection of pre-designed landing pages that can easily integrate marketing automation. However, some users may find the interface less intuitive compared to Instapage’s streamlined setup.
Instapage: Your Ultimate Companion for Conversion Success
When it comes to customization and conversion optimization, Instapage is unparalleled. With powerful A/B testing features, it enables users to experiment with different designs and content easily to see what drives more conversions. Instapage allows marketers to create landing pages that are not only visually striking but also strategically effective, reinforcing its position as a partner for growth. The platform’s dynamic text replacement feature ensures that no visitor feels like just another number; it provides relevant content catered specifically to their interests. Furthermore, the analytics dashboard gives real-time insights that can refine your approach, helping you focus on strategies that yield results. Together, these tools make Instapage an exceptional choice for marketers focused on achieving optimal results and delivering meaningful experiences to their audience.
Round Two - Speed and Performance
Let's turn to speed and performance, essential components of user experience. Imagine pulling up to your favorite coffee shop only to find an extraordinarily long line; it can quickly sour your whole experience, just as slow-loading landing pages can deter potential customers. Page speed not only affects user satisfaction but also impacts SEO rankings. Instapage is designed to ensure fast load times across its landing pages. By employing best practices in optimization, Instapage tends to deliver crisp, quick performance that keeps users engaged. However, the performance can vary based on how well a user has designed their page, particularly when using extensive visuals or animations. This puts an onus on marketers to balance aesthetics with functionality.
Instapage Advantages in Speed and Performance:
- Optimized for fast loading times, ensuring minimal bounce rates.
- Dynamic content delivery that enhances user engagement.
- Built-in AMP (Accelerated Mobile Pages) support.
- Responsive design that adapts to various devices seamlessly.
Gravity Forms Performance Perks:
- Efficiently integrates with caching plugins for quicker form loading.
- Flexible forms that do not depend on external page styles, enhancing speed.
- Minimalistic approach keeps user experience fast and straightforward.
Freshmarketer Performance Insights:
- Relies on cloud infrastructure to ensure optimal speed.
- Fast-loading templates designed for user retention.
- Built-in performance monitoring to identify and address speed issues.
When it comes to speed and performance, Instapage stands out as the most reliable option among the three, ensuring users have a seamless experience that reduces frustration and abandonment rates. Each platform has its speeds and strengths, but Instapage clearly prioritizes performance.
Round Three - Navigability and Learning Curve
Moving on to usability, it’s essential to consider how easy each platform is for newcomers and experienced users alike. Instapage prides itself on a user-friendly interface, with a straightforward dashboard that allows marketers to start creating right away without an overwhelming amount of technical jargon. Tutorial videos and guided walkthroughs offer support at every turn, empowering users they’ll achieve their landing page goals quickly. In comparison, Gravity Forms may require a bit of a learning curve, primarily because its functionality is tied closely to WordPress’s interface. While users familiar with WordPress may find it easier, newcomers could face challenges. Freshmarketer falls somewhere in between, offering a robust set of features but requiring users to spend some time to master them, often accompanied by useful guidance on their platform.
Round Four - Customer Support Heroes
In the realm of landing page builders, the customer support options can serve as crucial allies for users during their journey. Instapage provides a comprehensive support experience featuring live chat, an extensive knowledge base, and regular training sessions that tackle common challenges. Similarly, Gravity Forms offers solid support through documentation, user forums, and ticket submissions, though live chat is not always available. Freshmarketer excels with its multi-channel support, featuring chat, email, phone assistance, and a resource-rich knowledge center where users can find solutions. For those who thrive on community support, all three platforms offer forums to discuss best practices, but Instapage seems to engage better with developed support structures.
Final Round - Pricing Structures and Value
As we approach the pricing structure evaluation, potential users need to understand where each tool stands in terms of budget. Instapage operates on a subscription basis, enabling users to choose plans based on their scaling needs. While it may appear on the higher end, the robust features justifiably align with its cost, especially for businesses eager to amplify their conversion rates. Gravity Forms offers a more budget-friendly approach, especially for WordPress users, with the option to purchase add-ons as needed. Finally, Freshmarketer operates with a tiered pricing strategy, but some features may appear limited on lower tiers. Evaluating what you value most – features, flexibility, or cost – will be vital in this decision.
Ultimately, while each platform has its strengths, choosing the best landing page builder hinges on how they align with your specific marketing goals and budget considerations. Instapage emerges as a powerful option ideally suited for marketers focused on driving conversion rates while delivering tailored experiences. So, whether it's visual design, user experience, or robust support that's essential to you, inviting you to explore Instapage through a free trial or demo is a step in the right direction.
