How GetLandy vs. Benchmark Email vs. Instapage stack up against each other
Compare Instapage with GetLandy and Benchmark Email to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. GetLandy vs. Benchmark Email – The Ultimate Showdown
Think of choosing a landing page builder like assembling the perfect dream team for your marketing strategy. Just as you wouldn't pick superheroes solely based on their appearance, selecting the right tool is about functionality, cost, and how well it aligns with your goals. In the world of digital marketing, three strong contenders vie for your attention: Instapage, GetLandy, and Benchmark Email. Each platform brings its unique strengths to the table, and today, we’ll uncover their features, benefits, and specific areas where they shine the brightest. Whether you're aiming to optimize conversions or build brand trust, this guide promises to reveal which platform can elevate your marketing game while ensuring cost-effectiveness and user-friendliness. The quest for your perfect landing page tool starts here!
Meet the Competitors: A Quick Overview
In the left corner, we have Instapage, a powerhouse known for its exceptional customization options and conversion-focused features. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. In the right corner, we present GetLandy, a user-friendly platform that specializes in creating landing pages without a steep learning curve. Lastly, stepping into the ring is Benchmark Email, a platform that excels in integrating email marketing capabilities with landing page functionalities. While Instapage serves as a versatile partner in optimizing landing pages, GetLandy thrives on simplicity, and Benchmark Email stands out for its robust marketing automation features. Each contender has carved out its niche, setting the stage for a detailed and insightful comparison.
Round One - Feature Showdown
Template Selection and User Interface
When it comes to variety in templates and seamless user experience, Instapage takes the lead. With hundreds of customizable templates and an intuitive drag-and-drop editor, users can quickly create stunning landing pages that resonate with their target audience. GetLandy offers a simpler set of templates that appeal to those who favor ease of use over extensive customization. Though less versatile, its straightforward approach allows users to launch pages swiftly. On the other hand, Benchmark Email also features important landing page templates, but they are often seen as extensions of its email marketing services. While it's convenient for those already using Benchmark Email for newsletters, it may not match the specifics and nuances of dedicated landing page builders. Overall, Instapage’s comprehensive features shine the brightest, making it a preferred choice for those looking to hone their marketing funnel efficiently.
Instapage: Your Partner in Customization and Conversion
Instapage isn’t just another tool; it is a collaboration space designed to empower marketers in their campaigns. Emphasizing exceptional customization, this platform allows users to create highly tailored landing pages that meet specific audience needs. From customizable forms to A/B testing features, marketers can make informed decisions on what works best for their audience. Instapage also brings advanced analytics to the table, letting users track their performance metrics seamlessly. By offering unlimited A/B testing options and dedicated post-click optimization, Instapage stands out as a formidable ally in boosting conversion rates. This commitment to facilitating relevant landing page experiences embodies its dedication to improving brand trust and customer loyalty.
Round Two - Performance: Speed Matters
Let's lightheartedly discuss the importance of loading speed for your landing pages. Imagine ordering your favorite drink at a coffee shop and finding yourself stuck in a long line - frustrating, right? Similarly, every second counts when it comes to website performance. A slow-loading landing page can lead to user frustration and higher bounce rates. All three platforms have made strides in this area, but there are clear distinctions in their performance capabilities.
The Speed Advantage of Instapage:
- Remarkably fast loading times with optimized templates.
- Reliably handles high traffic volumes for large campaigns.
- In-built performance monitoring tools to track speeds.
- Automatic image compression for seamless loading without sacrificing quality
GetLandy's Speed Benefits:
- Quick setup times leading to faster deployment of landing pages.
- Streamlined templates designed to load swiftly even on mobile devices.
- Minimalistic design focus keeps loading times short.
Benchmark Email's Performance Benefits:
- Integrating landing pages directly with email campaigns leads to real-time performance tracking.
- Standard speed optimizations for all templates ensuring decent load times.
- Easy access to analytics measures slows down performance tracking.
In conclusion, while all three platforms boast commendable speed and performance metrics, Instapage offers superior capabilities tailored for conversion-driven campaigns, making it the go-to choice for speed seekers.
Round Three - User-Friendliness and Learning Curves
When it comes to usability, a welcoming atmosphere is crucial for both novices and pros alike. Instapage provides structured onboarding processes to guide new users through its extensive features, making the transition seamless and supportive. The intuitive interface and robust help resources add layers of confidence for marketers at any skill level. GetLandy, with its truly simplified interface, ensures that anyone can jump right in without battle scars from navigating complex tools. Because of this focus on ease of use, it’s perfect for small business owners who need to execute quickly. Meanwhile, Benchmark Email caters primarily to those familiar with marketing automation, so while their platform is powerful, there can be a steeper learning curve for new users unfamiliar with these systems. Overall, Instapage offers a perfect balance of comprehensive features and simplicity, making it extremely accessible for any marketer.
Round Four - The Heroes Behind the Scenes: Customer Support
Think of customer support as that trusty sidekick who always has your back when you’re in a bind. Each platform reveals its customer support style, functioning as a reliable partner in your marketing journey. Instapage presents a wealth of resources, including live chat support, extensive documentation, and webinars for ongoing learning. GetLandy mirrors this by offering responsive customer help through email and chat, as well as a concise knowledge base for immediate troubleshooting. Benchmark Email leans heavily on its community forums, where users actively share solutions alongside live support channels. While all platforms provide decent customer support, Instapage shines with its multifaceted approach to ensuring marketers feel supported in their efforts.
Round Five - Pricing Structures and Plans Explained
Understanding the pricing landscape of these platforms can feel overwhelming, but it’s essential in determining the best fit for your needs. Instapage is positioned with premium pricing, reflecting its extensive features aimed at conversion optimization. However, this investment often pays off through higher conversion rates. GetLandy presents an attractive pricing model geared toward businesses that want value without complexity, offering affordable plans designed for straightforward landing page needs. Meanwhile, Benchmark Email combines email marketing costs with landing page functionalities, making it favorable for users seeking bundled services. Ultimately, each platform has strengths in terms of pricing, but the decision should align with your specific marketing objectives and budget.
As we bring this showdown to a close, it’s clear that each platform offers distinct advantages depending on your unique needs. Instapage stands out for its unmatched customization abilities and performance enhancements. However, if ease of use is your priority, GetLandy shines brightly. Alternatively, Benchmark Email offers robust integration for those focused on email marketing. Before making your decision, consider what factors matter most, and take Instapage for a spin with a trial or demo to see how it can transform your landing page strategy!
